Texas Instruments Makes Mobile Device Projection Even Brighter With The Announcement of DLP® IntelliBright™

   Texas Instruments Makes Mobile Device Projection Even Brighter With The
                     Announcement of DLP® IntelliBright™

PR Newswire

BARCELONA, Spain, Feb. 25, 2013

BARCELONA, Spain, Feb. 25, 2013 /PRNewswire/ --Today at Mobile World Congress
(MWC), Texas Instruments (TI) (NASDAQ: TXN) DLP^® Products premiered the
IntelliBright™ system, a new suite of image processing algorithms designed to
intelligently boost image brightness and contrast, while also minimizing power
consumption. IntelliBright will enhance all classes of new DLP Pico™ products
– mobile phones, tablets, digital video players, mobile accessories, and
near-eye displays.

(Photo: http://photos.prnewswire.com/prnh/20130225/DA65359)

(Logo: http://photos.prnewswire.com/prnh/20130107/MM37662-b)

True to its name, the IntelliBright algorithms have the ability to
intelligently analyze image content real-time and create brighter, higher
contrast images without raising net power consumption. For consumers,
IntelliBright means clearer, more vivid images in bright lighting conditions
as well as longer battery life. For manufacturers, IntelliBright will offer
further flexibility to tailor product performance to the specific needs of
their customers and markets.

"We are very excited about the performance enhancements offered by
IntelliBright," said Frank Moizio, business unit manager of DLP Pico. "When
combined with the resolution and efficiency gains from our recently announced
Tilt & Roll Pixel (TRP) architecture, the next generation of DLP Pico products
will delight consumers with a whole new level of performance."

The IntelliBright suite consists of two distinct, patent-pending algorithms:
Content-Adaptive Illumination Control (CAIC) and Local Area Brightness Boost
(LABB). Since these algorithms operate autonomously, manufacturers can
independently tune them to achieve desired product performance.

The CAIC algorithm operates by adjusting red, green and blue illumination
strength on a frame-by-frame basis. The algorithm can be configured to
maintain "constant image brightness" (which results in lower power
consumption) or to maintain "constant illumination power" (which results in
higher image brightness). This enables manufacturers to select their desired
amount of brightness boost versus power savings.

The LABB algorithm also operates on a frame-by-frame basis by identifying
"dark areas" and "bright areas" within a frame, then adding a programmable
amount of gain to the dark areas, resulting in a more realistic and viewable

To combat variable ambient light conditions that can affect image visibility,
manufacturers have the option of integrating ambient light sensor readings
into the CAIC and LABB algorithms. Exact brightness increases and power
consumption decreases are completely dependent on content and ambient light
factors, along with manufacturer decisions, and therefore cannot be

DLP Pico is currently collaborating with manufactures to integrate
IntelliBright and the TRP architecture into next generation products to
deliver superior display performance.

To learn more about DLP Pico, please email dlpcore@waggeneredstrom.com to set
up a meeting with DLP during MWC 2013. You can follow DLP on Twitter at
@TI_DLP and on YouTube at YouTube.com/DLPTechnology. For the latest on other
applications for DLP technology overall, please visit DLP.com.

About Texas Instruments DLP Products

Since 1996, Texas Instruments' award-winning DLP technology has powered the
world's top display devices to deliver higher resolution images rich with
color, contrast, clarity and brightness for a wide range of applications,
including intelligent display technology. With DLP's intelligent display
capability, users can interact with content in a diverse range of
applications, such as automotive, medical and interactive projection. DLP's
technology spans movie theaters (DLP Cinema®) and large-scale, professional
venues; in conference rooms, classrooms, and home theaters; and with DLP
Pico™-enabled mobile devices, the ability to display images from the palm of
your hand. Every DLP chip features an array of up to 8 million microscopic
mirrors that switch at ultra-high speeds. With this speed advantage, DLP
enables applications unheard of by competing display technologies. To learn
more about DLP technology, please visit www.DLP.com, or follow DLP on Twitter
at www.Twitter.com/TI_DLP.

About Texas Instruments

Texas Instruments semiconductor innovations help 90,000 customers unlock the
possibilities of the world as it could be – smarter, safer, greener, healthier
and more fun. Our commitment to building a better future is ingrained in
everything we do – from the responsible manufacturing of our semiconductors,
to caring for our employees, to giving back inside our communities. This is
just the beginning of our story. Learn more at http://www.ti.com.

SOURCE Texas Instruments DLP

Website: http://www.dlp.com
Contact: Dan Lantowski, 212-551-4842, dlantowski@waggeneredstrom.com
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