Everlast And Rising Boxing Star Deontay Wilder Agree To Exclusive Contract
NEW YORK, Feb. 25, 2013
NEW YORK, Feb. 25, 2013 /PRNewswire/ --Everlast Worldwide, Inc., the global
leader in fight sports and fitness, has extended the exclusive equipment and
apparel contract with American heavyweight boxing contender, Deontay Wilder.
An undefeated knockout specialist, Wilder has received praise from many in
boxing, including heavyweight kingpin and training partner, Wladimir
Under the agreement, Wilder will continue to train exclusively with Everlast
equipment and apparel as well as play a prominent role in direct to consumer
and retail marketing initiatives. Wilder joined the Everlast team in 2008
following the Beijing Summer Olympics, where he earned a Bronze Medal for Team
"Everlast has a long tradition of working with storied American heavyweights
including Mohammad Ali and Mike Tyson," said Matt Cowan, EVP of Sales,
Marketing & Product Development for Everlast. "Due to his unique athletic
ability and dynamic personality, Deontay Wilder has the potential to reign
over the division similarly to the great fighters of the past. We are very
proud that Deontay has been part of the Everlast family since announcing his
decision to turn pro. He has displayed the loyalty and professionalism we hope
to find in all athletes that represent our brand."
"One of my dreams as an amateur boxer was to one day represent Everlast," said
Wilder. "Fortunately, that dream came true after the 2008 Olympics. I am
excited to remain an integral part of the Everlast family as I continue my
pursuit to become heavyweight champion of the world. I am grateful for all the
support Everlast has provided me in my career, and I hope to add my name to
their long list of champions in the near future!"
Everlast equipment and apparel is available at sporting goods retailers
About Everlast Worldwide Inc.
The preeminent brand in boxing since 1910, Everlast is the world's leading
manufacturer, marketer and licensor of boxing, MMA and fitness equipment. From
legendary boxing champions Jack Dempsey and Sugar Ray Robinson to MMA
champions Randy Couture and Jon Jones, Everlast is the brand of choice for
generations of world champion professional athletes. Built on a brand heritage
of strength, dedication, individuality and authenticity, Everlast is a
necessary part of the lives of countless champions. Based in Manhattan,
Everlast's products are sold across more than 75 countries and 6 continents.
Everlast is a wholly owned subsidiary of Brands Holdings Limited, a global
company and manager of worldwide sporting goods and apparel brands. For more
information, visit www.everlast.com.
FOR MORE INFORMATION, CONTACT:
Raquel Torres (212) 239-0990
SOURCE Everlast Worldwide Inc.
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