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Trend Micro Charts Course for Global Consumer Mobile Leadership



       Trend Micro Charts Course for Global Consumer Mobile Leadership

Trend Micro Establishes #1 Sales Position in Mobile Security in Japan in 1
Year, and Expands Across the Globe in 2013

PR Newswire

BARCELONA, Spain, Feb. 25, 2013

BARCELONA, Spain, Feb. 25, 2013 /PRNewswire/ --Trend Micro Incorporated (TYO:
4704; TSE:4704), a global leader in consumer digital information security,
continues to deliver on its promise to move beyond PC antivirus and establish
itself as a major mobile security and utility player with its successful
expansion of products and services in the mobile world. Today, tens of
millions of customers rely on Trend Micro's global offerings, providing strong
evidence of its position as a leader of cloud security solutions.

Moving into 2013, Trend Micro's top priority is to ensure that consumers are
living in a world where it is safe and easy to digitally exchange information.
As the world continues to transition into an "always on, always mobile"
environment, it is Trend Micro's mission to secure and enhance the mobile
experience for users via the device, cloud, network and at home.

"2012 was a significant milestone in our company history," said Akihiko
Omikawa, board member, executive vice president of global consumer business,
Trend Micro. "We have been recognized as an industry leader in security for
the past 25 ^ years.  We continue to challenge ourselves and have spent the
past 18 months building and expanding our leadership in our mobile business. 
We are excited to begin the next chapter in positioning ourselves as the
technology leader in mobile security beyond Japan."

2012 – A year focused on mobile technology and innovation

This past year Trend Micro made great strides to move beyond PC
antivirus. Major highlights in consumer mobile include:

  o Formed a dedicated team for mobile-related products and services.
  o Within the year expanded the portfolio of products with the goal of
    helping consumers enjoy their digital lives safely. 
  o Developed and successfully executed on a comprehensive consumer mobile
    strategy that goes beyond antivirus and beyond the device:

       o Beyond Antivirus:  Moved beyond just protecting mobile devices from
         malicious links and malware, and created products and services to
         enhance battery life, backup critical data, manage online passwords
         and sync & share information, all with the aim of enhancing the
         customers' mobile experience
       o Beyond the Device:  Expanded beyond solutions for the device, and
         created innovative new solutions to protect app stores, network
         connections, and data stored in the cloud

2013 – A year focused on being number #1 in Mobile

Within 9 months of its new strategy, Trend Micro became #1 in sales in
consumer mobile security within Japan*.  With that accomplishment, Trend Micro
has set its sights on replicating that success in other parts of the world,
with special emphasis on the United States in this coming year.  Building on
our past success, Trend Micro is expanding its consumer portfolio and
leveraging its innovative Trend Micro™ Mobile App Reputation, an automated
application reputation technology that identifies mobile apps that are
malicious or resource-intensive.  Going forward, the key pillars for Trend
Micro's global mobile success are best explained as:

  o INNOVATION - Trend Micro is constantly innovating and improving its
    products.  Last year, Trend Micro introduced the world's first automated
    Mobile App Reputation Service for app stores and the first mobile utility
    with cloud intelligence (Trend Micro™ Longevity Battery Saver).  In 2013,
    Trend Micro's innovation continues with today's announcement of the latest
    Mobile Security solution, Trend Micro™ Mobile Security that now includes
    Privacy Scanner for Facebook, the first mobile app that scans Facebook
    privacy settings for potentially unsafe exposure of private information
    (see press release).
  o PARTNERSHIPS – Trend Micro is partnering with other leaders in the mobile
    space to protect users throughout the ecosystem. Examples to date include:

       o BlackBerry® – BlackBerry is using Trend Micro Mobile App Reputation
         service in coordination with its internal proprietary system for
         analyzing third-party apps available on the BlackBerry® World™
         storefront
       o KDDI – KDDI, which provides mobile services and is named ''au'' in
         Japan, distributes Trend Micro Mobile Security™ to millions of their
         subscribers
       o Chungwa Telecom – The leading Taiwanese telecom provider is both
         distributing Trend Micro™ Mobile Security to their millions of
         consumer and corporate subscribers and is using Trend Micro Mobile
         App Reputation to protect their HAMI app store
       o Androider.jp – The leading Japanese Android™ application review and
         information website is using Trend Micro Mobile App Reputation
         solution to pre-screen applications for irregularities and security
         issues

  o LEGACY OF SUCCESS - Trend Micro is translating success in Japan to grow
    key markets such as the United States and Australia through the expansion
    of technology, products, partners and avenues to market.  Currently Trend
    Micro's mobile security solution which goes by VirusBuster™ Mobile in
    Japan is:

       o The 3^rd highest grossing non-game app in Google Play globally**
       o #1 in market share for mobile security in Japan***
       o #1 most downloaded app in the KDDI AU Smart Pass service****

"With our innovative products, global partners, and comprehensive strategy,
Trend Micro is well-positioned to advance and expand our leadership in
mobile.  Our focus is to provide mobile solutions that will help create a safe
and enjoyable experience for the user while exchanging digital information,"
stated Khoi Nguyen, head of Trend Micro's global consumer mobile business
unit.  "With our commitment to mobile, our legacy, and are current success, we
are striving for triple digit growth in 2013.  I am happy to say that with
today's news about this version of Trend Micro Mobile Security we are off to a
fantastic start in the New Year."

About Trend Micro

Trend Micro Incorporated (TYO: 4704; TSE: 4704), the global cloud security
leader, creates a world safe for exchanging digital information with its
Internet content security and threat management solutions for businesses and
consumers.  A pioneer in server security with over 20 years' experience, we
deliver top-ranked client, server and cloud-based security that fits our
customers' and partners' needs, stops new threats faster, and protects data in
physical, virtualized and cloud environments. Powered by the industry-leading
Trend Micro™ Smart Protection Network™ global threat intelligence data mining
framework, our products and services stop threats where they emerge – from the
Internet. They are supported by 1,000+ threat intelligence experts around the
globe. 

Additional information about Trend Micro Incorporated and its products and
services are available at Trend Micro.com. This Trend Micro news release and
other announcements are available at http://NewsRoom.TrendMicro.com and as
part of an RSS feed at www.trendmicro.com/rss. Or follow our news on Twitter
at @TrendMicro.

  o * GFK for Retail Sales, December 2012
  o ** App Annie Index December 2012
    http://blog.appannie.com/app-annie-index-december-2012/
  o *** GFK Tracking October, November, December 2012
  o ****KDDI AU http://pass.auone.jp/app/ranking/?sitemove=top_rank

SOURCE Trend Micro Incorporated

Website: http://www.trendmicro.com
Contact: Christina Sarracino, PR Manager, Trend Micro, +1-415-298-0165,
Christina_sarracino@trendmicro.com
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