DTS And Saffron Digital Collaborate to Deliver a Superior Audio Experience to Connected Mobile Consumers

  DTS And Saffron Digital Collaborate to Deliver a Superior Audio Experience
  to Connected Mobile Consumers

Solution for Content Providers & Operators Showcases DTS HD Audio Integration
with Saffron Digital Streaming Service for Mobile Devices, to be Demonstrated
                                 at MWC 2013

Mobile World Congress 2013

Business Wire

BARCELONA, Spain -- February 25, 2013

DTS, Inc.(NASDAQ: DTSI), a leader in high-definition audio technologies and
audio enhancement solutions, today announced that it has partnered with
Saffron Digital, which delivers a compelling streaming media experience across
all connected devices. DTS and Saffron are collaborating to help content
providers and operators differentiate their content on mobile devices by
delivering a higher quality experience to the consumer. The solution will be
demonstrated at the DTS stand (Hall 5, Stand 5D40) during Mobile World
Congress 2013.

The joint offering combines the DTS-HD® codec—an industry standard audio
codec, capable of delivering an immersive experience with amazing sound to
connected devices—with Saffron Digital’s safe and secure video content
delivery service. It will enable content providers, retailers and operators
alike to drive additional consumer value by delivering an outstanding audio
experience from the studio all the way to the ear.

“We believe that audio is a key differentiator for our customers, particularly
on mobile and tablet devices, and working with experts like DTS allows us to
deliver them unmatched solutions,” said Jason Keane, CEO, Saffron Digital. “It
has been great to work with DTS, who clearly understand the value of
delivering an end-to-end experience from the content creator to the consumer.”

At MWC 2013, show-goers will be able to experience pristine DTS-encoded audio
paired to UltraViolet™ (UV) compliant content, delivered securely through
Saffron Digital’s mobile client. The demonstration will showcase the seamless
integration of DTS audio technologies and how they deliver outstanding sound
via mobile devices over headphones or any connected audio/video receiver.

“As more people than ever before are consuming media on their mobile devices,
they are also demanding a greater audio experience. Since graphic capabilities
have become so advanced, mobile audio as we knew it is no longer good enough,”
said Brian Towne, executive vice president & chief operating officer at DTS.
“Our partnership with Saffron Digital is a key way to give customers what they
want. The DTS solution can be easily integrated into the Saffron service so
those listening and watching on their mobile device will have a superior
experience, unlike any other.”

DTS-HD offers a number of profiles that are optimized for streaming which
include adaptive bit-rate support as well as seamless switching without the
typical audio anomalies that plague other audio codecs. With a single encode,
DTS audio can adapt to changing network bandwidth and device capability
without degradation, reducing CDN costs while optimizing the end-user
experience.

For more information about DTS and its solutions, please visit www.dts.com and
connect with DTS on Facebook, or on Twitter (@DTS_Inc.).

About DTS, Inc.

DTS, Inc. (NASDAQ: DTSI) is dedicated to making digital entertainment
exciting, engaging and effortless by providing state-of-the-art audio
technology to more than a billion consumer electronics products worldwide.
From a renowned legacy as a pioneer in high definition multi-channel audio,
DTS became a mandatory audio format in the Blu-ray Disc™ standard and is now
increasingly deployed in enabling digital delivery of compelling movies,
music, games and other forms of digital entertainment to a growing array of
network-connected consumer devices. With the acquisition of SRS Labs, DTS
strengthens its position as a leader in providing end-to-end audio solutions
to the rapidly growing network entertainment sector. DTS technology is in car
audio systems, digital media players, DVD players, game consoles, home
theaters, PCs, set-top boxes, smart phones, surround music content and every
device capable of playing Blu-ray™ discs. Founded in 1993, DTS' corporate
headquarters are located in Calabasas, California with its licensing
operations headquartered in Limerick, Ireland. DTS also has offices in Los
Gatos and Santa Ana, California, Washington, China, France, Hong Kong, Japan,
Singapore, South Korea, Taiwan and the United Kingdom. For further
information, please visit www.dts.com. DTS, the Symbol, DTS and the Symbol
together, and DTS-HD are registered trademarks of DTS, Inc. All other
trademarks are the properties of their respective owners. © 2013 DTS, Inc. All
rights reserved.

About Saffron Digital

Founded in 2006, Saffron Digital creates best in breed multiscreen film and TV
services that enable device manufacturers, carriers, broadcasters, studios and
retailers to increase revenue and build viewer engagement. Using its secure
online video platform, Saffron Digital combines content preparation, content
management, storefront design, flexible payment and a secure player to give
subscribers a compelling video experience across any or all devices.

Saffron Digital simplifies the management and delivery of a premium video
service. Its modular platform enables operators to integrate individual
components into their existing systems and workflows or it can deliver a
completely end to end solution that includes content preparation, a content
management system, application and storefront development and a secure video
player. Saffron Digital has been running cloud based locker and DRM domain
services since 2009 and the latest platform is UV ready out of the box.

With offices in Europe, Asia and the US, Saffron Digital powers end-to-end
premium video solutions on a global scale for clients including: KDDI, Sky and
HTC. It has received international recognition for its work and has won
multiple awards including: The Mobile Entertainment Award for Best Video and
TV Service Provider (2009, 2010, and 2011); Guardian Top 100 Tech Media Invest
Companies in the UK; MEFFYS 2011 Best TV & Video Service and the Media
Momentum Award 2010, 2011.

For more information about Saffron Digital please visit www.saffrondigital.com

                                    DTS-C

Contact:

Global Results Communications
Lora Friedrichsen or Valerie Christopherson
949-608-0276
DTS@globalresultspr.com
or
DTS, Inc.
Michael A. Farino
949-442-5404
Michael.Farino@dts.com
 
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