Wake Forest University School of Business Announces Winners of the 23rd
Annual Marketing Summit
Wake Forest University Places Second in MBA Case Competition
WINSTON-SALEM, N.C. -- February 25, 2013
A team of MBA students from the University of Southern California Marshall
School of Business walked away with a $75,000 cash prize and the Cheerwine Cup
on Saturday, Feb. 23, after winning first place in an international case
competition at the 23rd Annual Marketing Summit, presented by the Wake Forest
University School of Business Center for Retail Innovation.
FedEx Corp., the Marketing Summit’s MBA and undergraduate case sponsor,
challenged student teams to spend 36 hours developing a comprehensive
marketing plan that would identify and exploit innovative customer benefits
that Microsoft Windows 8 could bring to FedEx customer shipping solutions.
Eight graduate and five undergraduate teams of business students presented
their solutions to the case challenge in front of a panel of distinguished
Members of the winning MBA case team from the University of Southern
California include: Margaret Bonner, David Cheng, Rachel Jiang, Christina
Marshall, Nikki Modi and Emma Sugerman.
Wake Forest University School of Business finished second in the graduate
competition and received a $10,000 prize, while the Carnegie Mellon University
Tepper School of Business placed third and took home a $5,000 check.
Other participating MBA programs included: Cornell University, University of
California at Berkeley, University of Chicago, University of Michigan, and
University of Navarra (Barcelona).
Donald Comer, Director of Digital Access Marketing, FedEx Corp. said, “FedEx
is proud to sponsor the Wake Forest Marketing Summit MBA and undergraduate
case competitions. We are very impressed with the intellect, energy and
insights demonstrated by the students. The teams really showcased their talent
and generated a number of thought-provoking ideas for our business
Christina Marshall from the University of Southern California received a
plaque and a $1,000 check for the John A. Scarritt ’79 Marketing Summit MBA
MVP Award. The award was given to the one participant who showed distinction
and outstanding contributions during the presentations. Upon giving the award,
Scarritt, a Wake Forest MBA alumnus, said, “I am so proud to be associated
with Wake Forest University School of Business and pleased to once again
provide this award at this world-class marketing event.”
A team of students from the University of Maryland won first place in the
undergraduate case, also presented by FedEx, taking home a $10,000 cash prize.
Members of the winning undergraduate case team were: Lindsay Djuhadi, Manas
Kulkarni, Jack Rupple and Lauren Wittig.
Northeastern University finished second in the undergraduate case competition,
and The Wharton School of the University of Pennsylvania finished third among
the undergraduate business teams. Other competing undergraduate schools
included Boston College and Wake Forest University.
Carnegie Mellon University received a $1,000 prize for winning the Fan
Favorite award, voted on by people from across the globe via online voting at
marketingsummitlive.com. More than 16,300 votes were cast for the Fan Favorite
award during the 36-hour case competition.
“The Wake Forest Marketing Summit is truly an international event,” said
Marketing Summit co-chair, Jeanelle Feimster, MBA ’13. “More than 80,000
website hits were logged in over the weekend on our social media site
www.marketingsummitlive.com. People from 59 countries joined in the
festivities through participation in team voting for the fan favorite, viewing
photo galleries, watching videos and reading student blogs.”
A record $107,000 in prize money was awarded on Saturday night Feb. 23 during
a reception and awards gala sponsored by PepsiCo. Additional corporate
sponsors for this year's event included: Wake Forest Center for Retail
Innovation, American Association of Advertising Agencies (4As), Bellomy
Research, Bridgestone Golf, Cheerwine, IBM, Inmar, Lowes Foods, Marriott,
SymphonyIRI Group, John Scarritt ’79, Texas Pete, and Twin City Quarter
The Marketing Summit is produced annually by more than 100 Wake Forest
University School of Business students led by three co-chairs and faculty
advisor Roger Beahm. This year’s co-chairs were: Jeanelle Feimster (MBA ’13),
Adam Hanson (MBA’13) and Lauren Williams (MBA ’13). For more information on
the Marketing Summit including competing teams, videos, photos, blogs and news
feeds, visit: marketingsummitlive.com.
About Wake Forest University Schools of Business (business.wfu.edu)
The Wake Forest University Schools of Business offer undergraduate programs in
finance, accounting, mathematical business, and business and enterprise
management, and graduate programs including a Master of Business
Administration, Master of Science in Accountancy and Master of Arts in
Management. Our programs are consistently ranked among the world’s best in
surveys by U.S. News & World Report, Business Week, the Economist, Forbes, and
the Financial Times. Wake Forest MBAs who sat for a Six Sigma green belt
certification exam in 2011 and 2012 had a 100% pass rate. Wake Forest
accountancy graduates earned the highest passing rate in the nation on the CPA
exam last year and have maintained the top CPA exam pass rate for seven of the
past eight years.
Wake Forest University School of Business
Sylvia Green, 336-782-5958
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