Expectations Set by Mobile Devices Are Driving Other Consumer Categories to 'Get Smart', Says Imagination

Expectations Set by Mobile Devices Are Driving Other Consumer Categories to
'Get Smart', Says Imagination

--Imagination Technologies (LSE:IMG), a leading multimedia, processor,
communications and cloud technologies company, says that technologies created
for mobile devices, such as advanced GPUs and 4K capable video decoders and
encoders, are influencing the broader consumer electronic market towards
higher convergence as other devices try to catch up in 'smartness' to phones
and tablets.

Says Tony King-Smith, EVP marketing, Imagination: "Consumer expectations being
set by smartphones and tablets are driving manufacturers in STB/TV, audio,
automotive and other markets to try and catch up with phones and tablets in
terms of UI sophistication, ability to run Apps and internet connectivity by
taking advantage of the innovations being developed for the highly challenging
mobile market."

Convergence is being driven by Imagination's technologies for:

  *Phones that deliver graphics content as compelling as today's games
    consoles with OpenGL ES 3.0
  *The introduction of key features of the latest graphics APIs on today's
    phones, speeding the introduction of advanced graphical applications
  *Pro and user-generated video that delivers 'as real' quality at bit rates
    that enable easy sharing and upload
  *Mobile devices that can go from 'second' screen to primary screen with
    integrated broadcast as well as connectivity

Imagination is demonstrating a range of technologies at MWC 2013 that will
enable mobile devices to deliver compelling and engaging features at all price
points and feature sets, including:

  *PowerVR graphics (GPU) Series6, 'Rogue': Imagination's partners will debut
    the first PowerVR Series6 enabled mobile SoCs at MWC 2013while
    Imagination will demonstrate the family's advanced OpenGL ES 3.0and
    OpenCL capabilities
  *PowerVR graphics (GPU) Series5 & 5XT: Imagination is showing how content
    developers can add some of the advanced features of OpenGL ES 3.0 to
    today's mobiles by taking advantage of the advanced architecture of
    PowerVR Series5 & 5XT. PowerVR Series5 is the de facto standard for
    today's mobile, embedded and computing graphics
  *PowerVR video (VPU) Series3 & 4: Using the comprehensive and widely
    adopted range of multistandard video decoder, encoder and enhancement
    cores mobiles can deliver video output up to ultra-HD, seamlessly smooth
    video-calls and high-quality user generated content and upload friendly
    bit rates
  *MIPS processor (CPU): the advanced RISC application processor architecture
    that delivers best in class power and performance from deeply embedded to
    high-end devices
  *Ensigma radio processor (RPU) Series3 & 4: the multi-standard programmable
    communications and connectivity technology for TV, radio, Wi-Fi and
    Bluetooth that can enable the 'second' screen to become a primary
    broadcast viewing platform
  *PowerVR ray tracing (RTU): ultra-realistic graphics technologies which are
    transforming ray tracing for professionals and will ultimately enable
    photo-real mobile graphics
  *PowerVR vision (ISP): revolutionary vision processing and video IP for
    devices from security and wearable cameras through to Ultra-HD cameras
  *HelloSoft Rich Communication Suite (RCS): communications technologies that
    enable advanced features such as enriched voice and video calling with
    multimedia content sharing capabilities, enhanced address book/contacts,
    and messaging (SMS/MMS)
  *HelloSoft high quality, power-efficient Voice over IP and LTE (VoIP,
    VoLTE), Voice plus Video over IP (V.VoIP)

Visit Imagination at MWC 2013 to find out more (Hall 7 Stand I110). See:
imgtec.com for more details.

Editor's Notes

For more information about Imagination at Mobile World Congress, visit

About Imagination Technologies

Imagination Technologies - a global leader in multimedia, processor and
communication technologies - creates and licenses market-leading processor
solutions including graphics, video, vision, CPU & embedded processing,
multi-standard communications, cross-platform V.VoIP & VoLTE and cloud
connectivity. These silicon and software intellectual property (IP) solutions
for systems-on-chip (SoC) are complemented by an extensive portfolio of
software, tools and ecosystems. Target markets include mobile phone, connected
home consumer, mobile and tablet computing, in-car electronics, networking,
telecoms, health, smart energy and connected sensors. Imagination's licensees
include many of the world's leading semiconductor manufacturers, network
operators and OEM/ODMs. Corporate headquarters are located in the United
Kingdom, with sales and R&D offices worldwide. See: www.imgtec.com.

CONTACT: Imagination Technologies' Press Contacts:
         UK: David Harold
         +44 (0)1923 260 511
         USA: Jen Bernier-Santarini
         +1 408-530-5178
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