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Mauro Del Rio, Chairman and Founder of NTT DOCOMO’s Wholly-owned Subsidiary, Buongiorno, to Unveil AppsFuel and the Strategy



 Mauro Del Rio, Chairman and Founder of NTT DOCOMO’s Wholly-owned Subsidiary,
     Buongiorno, to Unveil AppsFuel and the Strategy Vision about the new
          Development Phase of the Ecosystem around the App Industry

Opening Day Afternoon Session at Mobile World Congress, “Apps: Evolving
Ecosystems” will be moderated by Caroline Lewko, Founder & CEO, WIP

PR Newswire

BARCELONA, Mobile World Congress, February 25, 2013

BARCELONA, Mobile World Congress, February 25, 2013 /PRNewswire/ --

Mauro Del Rio, Chairman and Founder of Buongiorno, which is a global player in
the development of operator billed paid apps, will speak in a panel discussion
about the current state of the apps industry, how the roles and
responsibilities within it are adapting as the apps market evolves, and unveil
AppsFuel app store for quality HTML5 apps.

Mr. Del Rio's speech is titled "HTML5 is going to happen: a language set to
transform the Internet into the biggest app store in the world". He will
deliver an insightful perspective on the web apps, and how they can be the
opportunity for telecom operators to reclaim a measure of control over
smartphone's value chain.

"We believe that mobile web apps, that don't rely on proprietary native
technologies, are the future. AppsFuel's challenge is to show developers and
end-users alike that innovative apps and a healthy mobile ecosystem can be
created without relying on proprietary native technologies.", commented Mauro
Del Rio.

AppsFuel, an independent initiative backed by Buongiorno, is the first mobile
internet app store to offer developers an integrated mobile payment system to
monetize the mobile web.

The HTML5 store has already gained the support of leading carrier NTT DOCOMO
as commented by Hiroyuki Sato, Executive Director in DOCOMO's Global Business
Division "DOCOMO's objective to grow its mobile service-platform business
globally is well-aligned with AppsFuel's effort to help developers monetize
HTML5-based contents in a fully open mobile ecosystem."

Visit AppsFuel booth at Stand I31 in App Planet Hall 8.1 at Mobile World
Congress.

About AppsFuel

AppsFuel is a mobile internet app store featuring only top quality HTML5 apps.
AppsFuel is device and OS independent. When discovering apps on AppsFuel,
users can browse a rich and curated offer, read reviews, find their favourite
apps and share them on social media, knowing all their friends can use them,
because AppsFuel apps work on any smartphone. For developers, AppsFuel is an
open and simple marketplace for distribution of mobile web applications and
monetization via carrier billing, an exclusive feature of AppsFuel. By joining
AppsFuel, developers will enjoy an unprecedented direct connection to their
customers, no approval process and always providing them the latest version,
as well as the flexible payment options of carrier billing. What's more, the
"write once, deploy everywhere" nature of the platform reduces the cost of
creating, versioning and maintaining applications. AppsFuel is an independent
initiative backed by Buongiorno, a wholly-owned subsidiary of NTT DOCOMO.

SOURCE Buongiorno

Contact: For more information about AppsFuel, please visit http://appsfuel.com
or contact: Eleonora Villanova, eleonora.villanova@buongiorno.com, ph:
+39-02-582131.
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