Shaw and Entertainment One stand up to bullying in support of Kids Help Phone

Shaw and Entertainment One stand up to bullying in support of Kids Help Phone 
$1 from each Shaw and Shaw Direct On Demand rental of Bully will be
donated to Kids Help Phone 
CALGARY, ALBERTA -- (Marketwire) -- 02/25/13 -- Help kids take a
stand against bullying with Shaw, Shaw Direct and Entertainment One
(eOne). For every rental of Bully on Shaw or Shaw Direct On Demand,
Shaw Communications in conjunction with eOne will donate $1.00 to
Kids Help Phone, Canada's leading youth counselling service,
providing free, anonymous and professional support to kids, teens and
young adults on any issue, either by phone or online.  
Bully gives an intimate glimpse into the bullying crisis by taking
its audience into the homes and schools of five kids and families. A
reality check for children and parents alike, the film shines a
spotlight on the cruelty that many children and youth face each day,
as well as the sad consequences of this behaviour. Bully is currently
available for viewing on Shaw and Shaw Direct on Demand.  
"Kids Help Phone helps kids talk through the challenging situations
of growing up - from being bullied to family relationships, from
stress at school to thoughts of suicide - help is a call or a click
away," said Brad Shaw, Chief Executive Officer, Shaw Communications
Inc. "We're proud to join efforts with our customers and eOne Films
to support the vital services that Kids Help Phone provide and raise
awareness about the emotional effects of bullying."  
To access Shaw On Demand, with over 10,000 movies and TV shows,
including Bully: 

--  press the "On Demand" button on a Shaw remote, 
--  access the entire catalogue online at or 
--  use the Shaw On Demand Search App for Apple iOS and Android. 

To browse the entire catalogue of more than 6,000 choices on Shaw
Direct on Demand: 

--  press 'D' on a Shaw Direct remote, 
--  visit or 
--  navigate to for equipment requirements and
    instructions on how to get connected to Shaw Direct On Demand. 

Please visit or for information about the
products and services offered.  
About Shaw Communications Inc. 
Shaw Communications Inc. is a diversified communications and media
company, providing consumers with broadband cable television,
High-Speed Internet, Home Phone, telecommunications services (through
Shaw Business), satellite direct-to-home services (through Shaw
Direct) and engaging programming content (through Shaw Media). Shaw
serves 3.3 million customers, through a reliable and extensive fibre
network. Shaw Media operates one of the largest conventional
television networks in Canada, Global Television, and 18 specialty
networks including HGTV Canada, Food Network Canada, History and
Showcase. Shaw is traded on the Toronto and New York stock exchanges
and is included in the S&P/TSX 60 Index (TSX:SJR.B) (NYSE:SJR). For
more information about Shaw, please visit 
About Entertainment One  
Entertainment One Ltd. (LSE:ETO) is an international entertainment
company that specializes in the acquisition, production and
distribution of film and television content. The company's
comprehensive network extends around the globe including Canada, the
U.S., the UK, Ireland, Spain, Benelux, France, Germany, Scandinavia,
Australia, New Zealand, South Africa and South Korea. Through
established Entertainment and Distribution divisions, the company
provides extensive expertise in film distribution, television and
music production, family programming and merchandising and licensing.
Its current rights library is exploited across all media formats and
includes more than 35,000 film and television titles, 2,700 hours of
television programming and 45,000 music tracks. 
About Kids Help Phone  
Kids Help Phone is a Canadian and world leader, known for our
expertise in providing vital, innovative, and professional
counselling services to children and youth. Since 1989 we have
offered children, teens and young adults in Canada a critical
lifeline of hope and support, through our free, anonymous and
confidential service. Our professional counsellors support the mental
health and well-being of young people ages five to 20, in urban,
rural, and remote communities, by providing one-on-one counselling,
information and resources online and by phone. Our internationally
recognized, award-winning websites are considered a model of
child-focused interactive design, and offer online counseling forums
and engaging, therapeutic games, tools and information to encourage
resilience and self-care. A community-based national charity, Kids
Help Phone receives no core government funding and relies on
community and corporate support to keep our essential service
available. We're there for the 6.5 million young people in Canada, 24
hours a day, 365 days a year, in English and in French.  
(i)Source: represents the age group Kids Help Phone serves (from 5 to
20) according to Statistics Canada 2011.
Shaw Communications Inc.
Kara Bussey
Media Relations
(403) 750-7453 
Entertainment One
Jackie Rubin
(416) 979-7256
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