DataPop Launches Industry’s First Semantic Advertising Platform for Google Product Listing Ads (PLA)

  DataPop Launches Industry’s First Semantic Advertising Platform for Google
  Product Listing Ads (PLA)

Solution Leverages Deep Understanding of Shopper Intent, Product Details, and
          Performance Signals to Drive Results for Leading Retailers

Business Wire

LOS ANGELES -- February 25, 2013

Based on its flagship creative optimization technology, DataPop has officially
launched today the industry’s first Product Listing Ads (PLA) platform that
drives significant performance based upon semantic technology. DataPop’s
platform seamlessly extracts the most relevant information from retailer
product feeds that best connects to consumer intent. Retailers with early
access to DataPop’s PLA platform have already seen triple-digit increases in
click and conversion volumes from Google PLA.

Established as a start-up in Southern California four years ago, DataPop’s
flagship product provides major retail, travel, and automotive brands the
technology to effortlessly create ads that consumers actually want to click

DataPop’s PLA platform creates ads automated to directly target a consumer’s
intuitive product needs through the understanding of their preferences in
imaging, promotional text, pricing and ad copy. The DataPop PLA platform
engages in a matching process to connect the online consumer with their most
desired product and, in  the process, removes the clutter of ineffective ads
while also skyrocketing click through rates (CTR) and conversions.

“What’s most compelling about our PLA platform is the dramatic relevance
improvements it creates relative to the poorly matched ad solutions in the
industry,” said Jason Lehmbeck, DataPop’s CEO and co-founder. “While most are
struggling to understand the impact of Google’s PLA product on the marketplace
and how they are going to integrate within it, we have launched a solution to
actually grow and optimize media spend against this exciting new opportunity
for marketers.”

Features of the DataPop PLA platform that are entirely new to this market
include semantic field optimization, multi-variate testing of feed
construction approaches, automated account structure and semantic negative
management, insights for every intent and product attribute and integration
with third party SEM platforms for tracking. These new features are driving
continuing growth opportunities in PLA beyond the Q4 upswing. Most recently
the DataPop platform has driven a 400+% sales increase in Q1 for a leading
electronics retailer.


Based in Los Angeles, CA, DataPop is an online advertisement optimization
company that provides intuitive ad customization technology and services to
international retail, travel and automotive brands. DataPop utilizes its
Creative Optimization technology to give marketers performance gains today and
the insights to replicate that success over time. DataPop’s co-founders are
well-known in the ad industry and recognized as development experts in Silicon
Valley’s online ad industry, based on their tenure with such companies as
Yahoo!, Overture Services and DoubleClick. For more information on DataPop


The Pollack PR Marketing Group
Stefan Pollack/Daniel Atwater
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