SK Planet Launches Mobile Entertainment With High-Definition Dolby Audio

  SK Planet Launches Mobile Entertainment With High-Definition Dolby Audio

T store video-on-demand service to deliver premium movies with rich, immersive
                                    sound

Mobile World Congress 2013

Business Wire

BARCELONA, Spain -- February 25, 2013

Korea-based digital platform pioneer SK Planet and Dolby Laboratories
(NYSE:DLB) today announced that movies from SK Planet’s Tstore, Korea’s first
and largest open marketplace for mobile content, will stream and download with
Dolby^® Digital Plus™ high-definition audio beginning in March. SK Planet’s
Tstore features over 34,000 content titles.

SK Planet’s T store consumers will be able to experience premium, multichannel
surround sound movies on supported devices and enjoy the content through the
mobile network including LTE. It is the world’s first VOD service from a
mobile operator to deliver Dolby Digital Plus.

“Consumers want the best entertainment experience possible wherever they go,
and sound is an integral part of that,” said Kihyun Jung, Chief Product
Officer, SK Planet. “Dolby has a long history of creating the best audio
experiences for the cinema and the living room, and now we’re collaborating to
bring that great sound experience to mobile consumers in Korea. HD content
offerings with super audio quality will enable us to provide premium services.
By making an aggressive investment like this, we expect to enhance leadership
of Tstore, hoppin, and MelOn in the content market and video service
industry.”

“Great sound is important to great entertainment. With Dolby Digital Plus
audio, SK Planet’s Tstore movies will sound exactly as the film director or
sound designer intended,” said John Couling, Senior Vice President, E-Media,
Dolby Laboratories. “We are excited to work with a market leader like SK
Planet, which is committed to advancing the best sound experiences for
mobile.”

About SK Planet

SK Planet is a SK Telecom’s affiliated company that started on October 1, 2011
and specializes in platform services. Its main services are application store,
digital media delivery, mobile navigation, and e-commerce services. Through
its subsidiary, it also provides search portal/mini homepage, digital music,
open marketplace, and mobile messenger.

For more information, please visit www.skplanet.com.

About Dolby Laboratories

Dolby Laboratories (NYSE:DLB) is the global leader in technologies that are
essential elements in the best entertainment experiences. Founded in 1965 and
best known for high-quality audio and surround sound from the cinema to the
living room to mobile devices, Dolby creates innovations that enrich
entertainment at the movies, at home, or on the go. For more information about
Dolby Laboratories or Dolby technologies, please visit www.dolby.com.

Dolby and the double-D symbol are registered trademarks of Dolby Laboratories.
Dolby Digital Plus is a trademark of Dolby Laboratories. Android is a
trademark of Google Inc. S13/26679 DLB-G

Contact:

Dolby Laboratories
HeeYoung Lee, +82-2-2008-4653
heeyoung.lee@dolby.com
 
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