Mary Ann Charlton Joins Optaros as Vice President, Sales

Mary Ann Charlton Joins Optaros as Vice President, Sales 
Relationship-Driven Digital Commerce Veteran to Lead Continued Drive
for Growth 
BOSTON, MA -- (Marketwire) -- 02/25/13 --  Optaros, a leading digital
commerce technology partner, today announced Mary Ann Charlton, known
in the industry as "Mac," is joining the company as its Vice
President, Sales. Charlton will lead Optaros' drive to expand its
client base, focusing on building relationships with companies that
need to accelerate digital commerce innovation. 
"Mac's passion for building deep client relationships and helping
them make smart technology choices is well-known," said Rob Willms,
CEO of Optaros. "Her long involvement with digital commerce means she
understands the evolution of our industry, from technology platforms
and integrations, to customer experience best practices and
omnichannel opportunities. It's truly exciting to have someone of her
integrity and experience communicating the Optaros message. We're
thrilled to welcome her aboard."  
Mac comes to Optaros with an expansive knowledge of digital commerce,
and a strong understanding of the strategies and commitments needed
to deliver a successful digital commerce program. Her motivational
leadership and insistence on accountability and results has earned
her the respect of the commerce community.  
"Mac understands what makes Optaros different, and we expect her
can-do philosophy and upbeat attitude will strengthen our internal
culture and public reputation," continued Willms. "We strive to
deliver sound and effective counsel to our clients, and Mac will be
critical to showing potential clients not just what we do, but why we
do it."  
Charlton's clients have included the likes of, Lacoste,
Orvis, RedCats, J.Jill, Talbots, Orchard Brands, David's Bridal and
Walgreens pharmacy.  
"The Optaros story is one I can tell with great confidence," said
Charlton. "We're working in a very exciting digital commerce market
and I'm excited to join the Optaros team in their mission to help
clients conceive, build and operate solutions that increase revenue
and retention while reducing costs." 
About Mary Ann Charlton
 Mary Ann Charlton brings more than 18 years
of experience in technology and digital commerce sales to Optaros.
ost recently, she served as Enterprise Account Manager at ATG
Optimization Services and Applications Sales Executive for Oracle
Corporation, where she was cited for her commitment to establishing
and serving strong client relationships. Prior to her work at ATG and
Oracle, she was VP of Sales and Corporate Marketing for eFashion
Solutions, where she was responsible for driving new sales
opportunities and securing business with leading international
apparel brands, among others. Charlton has also worked in various
sales executive positions with Demandware, eRoom, and Computervision.
She holds a bachelor's degree from Boston College. 
About Optaros
 Optaros is an eCommerce-focused technology partner
that embraces emerging technologies to deliver solutions that create
immersive, loyalty-inspiring and consistent experiences that bridge
platforms, devices, location and spontaneity. With the technical
capabilities of a systems integrations company, the UX and creative
design of an interactive agency, and the insights of an expert
commerce consultancy, Optaros delivers outstanding programs for more
than 200 clients in the retail, consumer goods, media, healthcare and
financial services industries. For more information, visit and the Optaros blog, call (617) 227-1855 or email 
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Media Contact: 
Marian Hughes 
Tier One Partners
Scott Regan 
Director, Marketing and Communications
(617) 227-1855 x 8175 
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