Sony Introduces the aNEX-3N: The World's Smallest and Lightest Interchangeable Lens Camera with an APS-C Size Sensor

Sony Introduces the aNEX-3N: The World's Smallest and Lightest Interchangeable
                    Lens Camera with an APS-C Size Sensor

Stylish New Camera Features Advanced 16.1 MP APS-C Sensor, Fingertip Zoom
Control, New Auto Object Framing and more

PR Newswire

SAN DIEGO, Feb. 25, 2013

SAN DIEGO, Feb. 25, 2013 /PRNewswire/ --Sony's new α NEX-3N digital camera
delivers professional quality photos and Full HD videos in an ultra-compact
body weighing in at just under 7.5 ounces, making it the world's smallest and
lightest interchangeable lens camera with an APS-C size sensor*.

The new NEX-3N camera will be offered as a kit with the sharp, compact
SELP1650 motorized zoom lens, offering the ultimate package of portability and
performance in a compact system camera. The camera features a newly added
zoom lever on top of the body, allowing for smooth fingertip control of lens
focal length.The lever can also adjust digital zoom on the camera if a
powered zoom lens (SELP1650 or SELP18200) is not being used.

The powerful, 16.1 effective megapixel APS HD CMOS sensor in the new NEX-3N
camera is identical in size to those found in traditional DSLR cameras. Its
large surface area takes in more light during image capture, allowing the
camera to produce flawless, low-noise photographs with blurred backgrounds and
highly detailed full HD videos (60i/24p). It also boosts maximum camera
sensitivity to ISO16000, resulting in exceptional low-light shooting

"The new NEX-3N is the ideal camera to introduce consumers to the creative
world of interchangeable lens photography, offering new levels of performance
and convenience never before realized in a mirrorless model," said Mike Kahn,
director of the Alpha business at Sony. "By pairing the camera with our
retractable SELP1650 lens, loading it up with a host of our newest, most
advanced technologies and offering it at a great price point, we've created a
palm-sized powerhouse that promises outstanding value for our customers."

The NEX-3N camera debuts new Auto Object Framing technology, which allows
shooters to create professionally framed photos with each composition.This
innovative feature identifies the main object of the framed scene – whether
it's one person, two people or even macro and moving subjects – and then
automatically trims the scene around the object to create a
professionally-styled composition.The cropped photo is then boosted to full
resolution using Sony's unique By Pixel Super Resolution technology, which
uses pattern matching to maintain superb image detail, tones and
textures.Both the original and cropped image files are saved for review.

Additionally, the NEX-3N model is built with an evolved BIONZ processor that
utilizes the same area-specific noise reduction technology featured on Sony's
acclaimed full-frame α99 camera.The high-power processor individually adjusts
level of noise reduction and sharpness in different imaging areas, assuring
crisp, ultra-low noise handheld shots in all types of lighting situations
without loss of detail.

The NEX-3N is also the first E-mount interchangeable lens camera from Sony
that offers support for new "TRILUMINOS Color". This allows consumers to
experience a dramatically expanded palette of vivid, ultra-realistic colors
when videos and still images from the camera are played back on any BRAVIA TV
with support for "TRILUMINOS Display."

Other convenient essentials include a crisp, bright, 7.5cm (3.0-type) LCD
screen that flips 180 degrees for hassle-free self-portraits, as well as a
new, easy-to-hold textured grip.

Shooters can now choose from a range of 13 high-quality E-mount lenses
available for use with the NEX-3N camera to realize its full creative
potential.The line-up includes a variety of telephoto, zoom, wide angle, and
macro lenses manufactured by both Sony and Carl Zeiss® to suit any shooting
situation. Each model blends superb optical performance with elegant styling
to complement the E-mount camera line. 

Pricing and Availability

The new NEX-3N compact digital camera will be available this April in black
and white in a kit with the motorized 16-50mm zoom lens (model SELP1650) for
about $500.

The camera kit and a range of compatible E-mount lenses and accessories
including the LCS-SB1 sling bag will be available at Sony retail stores
( and other authorized dealers nationwide.

*Among interchangeable lens cameras with APS-C size sensor and built-in flash,
as of February 2013

SOURCE Sony Electronics

Contact: Matt Parnell, Sony Electronics Inc., +1-858-942-7975,
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