Kellogg Company Launches Breakfasts for Better Days™ Hunger Relief Initiative
Company to provide one-half billion breakfasts globally by end of 2016
-- Kellogg to provide 1/2 billion #breakfasts to help children and
families worldwide #hungerrelief
-- Kellogg Canada pledging to help 1 in 7 Canadian children who
live in poverty and are at risk of going to school on an empty
stomach by expanding breakfast club programs
MISSISSAUGA, ON, Feb. 25, 2013 /CNW/ - Because one in eight people around the
world face food insecurity each day, Kellogg Company and its foundation, the
Kellogg's Corporate Citizenship Fund, pledged today to provide one-half
billion servings of breakfast to children and families who need it most,
through its new Breakfasts for Better Days™ initiative. In total, the
company will donate 1 billion servings of cereal and snacks in its support of
global hunger relief by the end of 2016(1).
"Because we believe in the power of breakfast to feed better days and better
lives, we are focusing our philanthropic efforts on providing breakfast to
those who need it most," said John Bryant, President and CEO, Kellogg Company.
"As a leading producer of breakfast foods, we know first-hand the importance
of starting the day right - and believe the most positive impact Kellogg can
have on the world is through our foods."
Far too many children and families around the world go without breakfast every
day. And, in Canada, it's no exception with 1 in 7 children living in poverty
and at risk of going to school on an empty stomach(2).
"Kellogg Canada has a long-standing commitment of giving back to our
communities and helping those less fortunate," said Carol Stewart, President
and CEO, Kellogg Canada Inc. "As a food company we understand the importance
of addressing the growing hunger problem in Canada and are committed to doing
our part to help feed better days and brighter tomorrows."
Building on the company's already successful partnership with Breakfast Clubs
of Canada, Kellogg Canada will work to continue expanding breakfast programs
across the country and advocating for the important role breakfast plays in
the diet. In addition, it will continue its long-standing support of food
banks through product and financial donations. To date, Kellogg Canada has
donated more than one million dollars in cash and 2.5 million pounds of food
to support hunger relief in Canada in the past five years alone.
The launch of Breakfasts for Better Days™ also coincides with the
celebration of National Breakfast Day (March 7, 2013) and the second annual
Share Breakfast movement, which is yet another way that Kellogg Canada is
making it easy for families to join in the company's efforts to provide
breakfasts to children in need. Families across Canada can share a breakfast
with a child in need by visiting www.kelloggs.ca/SYB in early March.
With the Breakfasts for Better Days™ global initiative, Kellogg Company
continues to build on its long-standing leadership and commitment to hunger
relief. The company has donated $68 million in cash and $129 million in
products to charitable organizations across the world since 2008.
For additional information about Breakfasts for Better Days™, visit
About Kellogg Canada Inc.
Driven to enrich and delight the world through foods and brands that matter,
Kellogg Canada is the leading producer of ready-to-eat cereal in Canada. Every
day, our well-loved brands nourish families so they can flourish and thrive.
These include All-Bran*, Corn Flakes*, Corn Pops*, Eggo*, Fibre Plus*, Froot
Loops*, Frosted Flakes*, Kashi*, Kellogg's* Two Scoops* Raisin Bran,
Mini-Wheats*, Nutri-Grain*, Pop-Tarts*, Pringles*, Rice Krispies*, Special K*
and Vector* and many more. To learn more about Kellogg Canada, please visit
* © 2013, Trademark of Kellogg Company used under licence by Kellogg Canada
About Kellogg Company
At Kellogg Company (NYSE: K), we are driven to enrich and delight the world
through foods and brands that matter. With 2012 sales of $14.2 billion,
Kellogg is the world's leading cereal company; second largest producer of
cookies, crackers and savory snacks; and a leading North American frozen foods
company. Every day, our well-loved brands nourish families so they can
flourish and thrive. These brands include Kellogg's®, Keebler®, Special K®,
Pringles®, Frosted Flakes®, Pop-Tarts®, Corn Flakes®, Rice Krispies®,
Kashi®, Cheez-It®, Eggo®, Coco Pops®, Mini-Wheats®, and many more. To
learn more about our responsible business leadership, foods that delight and
how we strive to make a difference in our communities around the world, visit
(1) The goal of one billion servings is based on an approximate serving size
of one ounce.
Media Hotline Kellogg Canada 905-290-5416 firstname.lastname@example.org
SOURCE: Kellogg Canada Inc.
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-0- Feb/25/2013 17:11 GMT
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