Kellogg Company Launches Breakfasts for Better Days™ Hunger Relief Initiative

Kellogg Company Launches Breakfasts for Better Days™ Hunger Relief Initiative 
Company to provide one-half billion breakfasts globally by end of 2016 

    --  Kellogg to provide 1/2 billion #breakfasts to help children and
        families worldwide #hungerrelief
    --  Kellogg Canada pledging to help 1 in 7 Canadian children who
        live in poverty and are at risk of going to school on an empty
        stomach by expanding breakfast club programs

MISSISSAUGA, ON, Feb. 25, 2013 /CNW/ - Because one in eight people around the 
world face food insecurity each day, Kellogg Company and its foundation, the 
Kellogg's Corporate Citizenship Fund, pledged today to provide one-half 
billion servings of breakfast to children and families who need it most, 
through its new Breakfasts for Better Days™ initiative. In total, the 
company will donate 1 billion servings of cereal and snacks in its support of 
global hunger relief by the end of 2016(1).

"Because we believe in the power of breakfast to feed better days and better 
lives, we are focusing our philanthropic efforts on providing breakfast to 
those who need it most," said John Bryant, President and CEO, Kellogg Company. 
"As a leading producer of breakfast foods, we know first-hand the importance 
of starting the day right - and believe the most positive impact Kellogg can 
have on the world is through our foods."

Far too many children and families around the world go without breakfast every 
day. And, in Canada, it's no exception with 1 in 7 children living in poverty 
and at risk of going to school on an empty stomach(2).

"Kellogg Canada has a long-standing commitment of giving back to our 
communities and helping those less fortunate," said Carol Stewart, President 
and CEO, Kellogg Canada Inc. "As a food company we understand the importance 
of addressing the growing hunger problem in Canada and are committed to doing 
our part to help feed better days and brighter tomorrows."

Building on the company's already successful partnership with Breakfast Clubs 
of Canada, Kellogg Canada will work to continue expanding breakfast programs 
across the country and advocating for the important role breakfast plays in 
the diet. In addition, it will continue its long-standing support of food 
banks through product and financial donations. To date, Kellogg Canada has 
donated more than one million dollars in cash and 2.5 million pounds of food 
to support hunger relief in Canada in the past five years alone.

The launch of Breakfasts for Better Days™ also coincides with the 
celebration of National Breakfast Day (March 7, 2013) and the second annual 
Share Breakfast movement, which is yet another way that Kellogg Canada is 
making it easy for families to join in the company's efforts to provide 
breakfasts to children in need. Families across Canada can share a breakfast 
with a child in need by visiting in early March.

With the Breakfasts for Better Days™ global initiative, Kellogg Company 
continues to build on its long-standing leadership and commitment to hunger 
relief. The company has donated $68 million in cash and $129 million in 
products to charitable organizations across the world since 2008.

For additional information about Breakfasts for Better Days™, visit

About Kellogg Canada Inc.
Driven to enrich and delight the world through foods and brands that matter, 
Kellogg Canada is the leading producer of ready-to-eat cereal in Canada. Every 
day, our well-loved brands nourish families so they can flourish and thrive. 
These include All-Bran*, Corn Flakes*, Corn Pops*, Eggo*, Fibre Plus*, Froot 
Loops*, Frosted Flakes*, Kashi*, Kellogg's* Two Scoops* Raisin Bran, 
Mini-Wheats*, Nutri-Grain*, Pop-Tarts*, Pringles*, Rice Krispies*, Special K* 
and Vector* and many more. To learn more about Kellogg Canada, please visit

* © 2013, Trademark of Kellogg Company used under licence by Kellogg Canada 

About Kellogg Company
At Kellogg Company (NYSE: K), we are driven to enrich and delight the world 
through foods and brands that matter. With 2012 sales of $14.2 billion, 
Kellogg is the world's leading cereal company; second largest producer of 
cookies, crackers and savory snacks; and a leading North American frozen foods 
company. Every day, our well-loved brands nourish families so they can 
flourish and thrive. These brands include Kellogg's®, Keebler®, Special K®, 
Pringles®, Frosted Flakes®, Pop-Tarts®, Corn Flakes®, Rice Krispies®, 
Kashi®, Cheez-It®, Eggo®, Coco Pops®, Mini-Wheats®, and many more. To 
learn more about our responsible business leadership, foods that delight and 
how we strive to make a difference in our communities around the world, visit

(__________________________________ )
(1) The goal of one billion servings is based on an approximate serving size 
of one ounce.
    Media Hotline Kellogg Canada 905-290-5416

SOURCE: Kellogg Canada Inc.

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CO: Kellogg Canada Inc.
ST: Ontario

-0- Feb/25/2013 17:11 GMT

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