Sony Computer Entertainment America Hires Lead Media Agency

         Sony Computer Entertainment America Hires Lead Media Agency

PR Newswire

FOSTER CITY, Calif., Feb. 25, 2013

FOSTER CITY, Calif., Feb. 25, 2013 /PRNewswire/ --Sony Computer Entertainment
America LLC (SCEA) today announced that it has awarded its media business to
Carat after a recent review.

(Logo: http://photos.prnewswire.com/prnh/20020701/SFM066LOGO)

"All of the participating agencies presented outstanding approaches during the
selection process," said Guy Longworth, SVP, PlayStation® Brand Marketing at
SCEA. "Carat presented an innovative model that will drive significant
marketing value to SCEA, and we look forward to partnering with them."

"We are thrilled to be able to redefine the value of PlayStation's media,
especially at this incredible moment in time for the brand," said Doug Ray,
President, Carat Global.

Previously, Deutsch handled PlayStation's media planning and buying. "Deutsch
has been an excellent partner for SCEA over the last six years, and we would
like to thank them for their dedicated service to our business," Longworth
added.

About Sony Computer Entertainment America
Sony Computer Entertainment America LLC continues to redefine the
entertainment lifestyle with its PlayStation® and PS one® systems, the
PlayStation®2 computer entertainment system, the PSP® (PlayStation®Portable)
handheld entertainment system, the ground-breaking PlayStation®3 (PS3™)
computer entertainment system, the PlayStation®Vita (PS Vita) portable
entertainment system and its online and network services, PlayStation®Network
and PlayStation®Store. Recognized as the undisputed industry leader, Sony
Computer Entertainment America LLC markets the PlayStation® family of products
and develops, publishes, markets and distributes software for the PS one,
PlayStation®2, PSP and PS3™ and PS Vita systems for the North American market.
Based in Foster City, Calif., Sony Computer Entertainment America LLC serves
as headquarters for all North American operations.

"PlayStation" and the "PS" Family logo are registered trademarks and
"PS3","PSP" and the "PSVITA" logo and the PlayStation Network logo are
trademarks of Sony Computer Entertainment Inc. "SONY" and "make.believe" are
trademarks of Sony Corporation.

SOURCE Sony Computer Entertainment America LLC

Website: http://www.us.playstation.com
Contact: Dan Race, +1-650-655-3686, dan_race@playstation.sony.com
 
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