St. Jude Thanks and Giving® Campaign Raises More Than $72 Million Toward Finding Cures and Saving Children

   St. Jude Thanks and Giving® Campaign Raises More Than $72 Million Toward
                      Finding Cures and Saving Children

PR Newswire

MEMPHIS, Tenn., Feb. 25, 2013

Kmart, CVS/pharmacy, ANN INC., Domino's Pizza and the Generosity of Corporate
Partners Drive Campaign's Success

Online Giving Increases 63 Percent, Hispanic Donor Engagement at All-Time High

MEMPHIS, Tenn., Feb. 25, 2013 /PRNewswire-USNewswire/ --St. Jude Children's
Research Hospital^® and the generous consumers and partners who supported the
ninth annual St. Jude Thanks and Giving^® campaign have something to celebrate
this year, raising more than $72 million in support of the organization's
mission of finding cures and saving children battling cancer and other deadly
diseases. The annual holiday campaign's results represent a projected increase
of nearly 14 percent over the previous year, boosted by record-breaking
fundraising by its world-class corporate partners, unprecedented levels of
online engagement and donations, and a sharp rise in contributions from
Hispanic donors. The campaign has now raised more than $380 million for St.
Jude since its inception.

(Logo:http://photos.prnewswire.com/prnh/20130225/DC65369LOGO )

St. Jude Thanks and Giving corporate partners, which include more than 60 of
America's leading companies and brands, raised more than $60 million this
year, an increase of more than 12 percent from last year. New partners
Coca-Cola, Carnival Cruise Lines, Coldwater Creek, ICING and Gifts That Give
joined returning partners Kmart, CVS/pharmacy, DICK'S Sporting Goods, Ann
Taylor LOFT, Kay Jewelers, Williams-Sonoma Inc., Domino's Pizza, GNC,
HomeGoods, New York & Company, Claire's and many others, who asked their
customers to support St. Jude while shopping during the holiday season. These
companies also leveraged valuable media assets to raise awareness for the
campaign and integrated innovative online, mobile, digital and in-store
initiatives – from exciting new apps to specialty merchandise – to maximize
consumer giving.

"Without the generosity and caring support of our St. Jude Thanks and Giving
corporate partners and their customers from all over the country, we would not
be able to continue to save the lives of children who come to St. Jude from
communities across the nation," said Marlo Thomas, national outreach director
for St. Jude Children's Research Hospital. "For more than 50 years, my
father's dream to save the lives of the sickest children – no matter their
race, religion or if their family can pay – has been the mission of St. Jude.
We are incredibly grateful to our partners for their continued dedication."

The funds and awareness raised by this year's St. Jude Thanks and Giving
campaign were boosted by an increased focus on emerging media and strong
digital engagement. Donations from online, mobile and offline channels grew by
40 percent over the previous year, while online efforts alone grew by 63
percent. The 2012 St. Jude Thanks and Giving campaign generated significant
increases in St. Jude Facebook likes and Twitter followers, the latter of
which were seven times more engaged than in previous campaigns.

As a result of the longtime commitment of St. Jude to reaching Hispanic
donors, St. Jude's Spanish-language website, hospitalsanjudas.org, saw an
increase in donations of 99.6 percent from last year. The support of St. Jude
celebrity friends – including singer/songwriter and campaign spokesperson Luis
Fonsi, as well as Sofia Vergara, Daisy Fuentes, Prince Royce and Juanes, among
others – combined with social media efforts within the community, pushed
Hispanic donor engagement to record-setting levels.

Additionally, supporters participated in St. Jude Give thanks. Walk.™ events
in more than 90 markets across the nation, helping to raise more than $4
million for the campaign.

"The fact that the St. Jude Thanks and Giving campaign continues to grow each
year is a testament to the incredible support of our corporate partners and
the individual donors who choose to support the lifesaving mission of St. Jude
during the holiday season," said Richard Shadyac Jr., chief executive officer
of ALSAC/St. Jude. "Though their generosity can never fully be repaid, it is
felt every day by children receiving the best possible treatment for the
toughest cases of cancer and other deadly diseases, and by the families who
never get a bill from St. Jude."

Created by Marlo, Terre, and Tony Thomas, the St. Jude Thanks and Giving
campaign utilizes a multi-media approach to unite celebrities, media and
corporate partners during the busy holiday season in support of the
groundbreaking research and lifesaving treatment that takes place at St. Jude.
It costs $1.8 million to operate the hospital each day, and unlike other
hospitals, more than 75 percent of that funding comes from the public through
campaigns like St. Jude Thanks and Giving.

In 2012, the top fundraising partners include:

  oKmart,  its customers, and SHOP YOUR WAY members remained the top
    fundraising partner for the fourth consecutive year, raising more than
    $7.5 million through point-of-sale donations at locations nationwide and
    via a link at kmart.com/stjude, and through proceeds of a collectible St.
    Jude bear ornament. This year, Kmart and its spokespeople Sandra Lee and
    Jaclyn Smith demonstrated their dedication by treating St. Jude patients
    to in-store shopping sprees for the children at the hospital. Kmart has
    raised more than $37 million for St. Jude since becoming a partner in
    2006.
  oCVS/pharmacy and its generous customers and colleagues supported the
    lifesaving work of St. Jude by raising nearly $6.4 million this year
    nationwide. CVS/pharmacy has been a partner since 2004 and has raised more
    than $37 million for the campaign.
  oANN INC.'s Ann Taylor and LOFT brands continue to raise funds for children
    battling cancer and other deadly diseases. This year, customer and
    employee donations at Ann Taylor, LOFT, Ann Taylor Factory, and LOFT
    Outlet stores, as well as the sale of limited edition products benefiting
    St. Jude, raised more than $4 million for the campaign. ANN INC. has been
    a partner since 2007 and, with the help of their enthusiastic customers
    and employees, they have donated more than $15.7 million.
  oDICK'S Sporting Goods raised more than $4.8 million through its
    compassionate customers via a point-of-sale fundraising campaign at more
    than 500 retail locations across the United States. A partner since 2007,
    DICK's has raised more than $22 million for St. Jude through participation
    in the St. Jude Thanks and Giving campaign.
  oWilliams-Sonoma, Inc.'s portfolio of brands, including Williams-Sonoma,
    Pottery Barn, Pottery Barn Kids, PBteen and West Elm raised $3.8 million
    through point-of-sale donations and specialty product sales.
  oGNC had a record fundraising year for St. Jude, raising nearly $3.2
    million through point-of-sale donations and integrating St. Jude Thanks
    and Giving into its mobile applications. New this year, the application
    included health and wellness resources that could be accessed anywhere.
    GNC has been a partner since 2006 and has donated more than $10  million.
  oNew York & Company, a partner since 2008, raised $2.5 million this year
    through online and in-store giving, as well as through a National Platinum
    sponsorship of St. Jude Give thanks. Walk. Since joining St. Jude Thanks
    and Giving, New York & Company has raised more than $10 million.
  oCoca-Cola was the first consumer packaged goods partner to the St. Jude
    Thanks and Giving campaign. The brand used its highly trafficked My Coke
    Rewards site to capture donations and build awareness, allowing 20 million
    members the opportunity to raise more than $35,000 for St. Jude.
  oClaire's Stores Inc. showed great strength throughout the campaign raising
    more than $2 million, with Claire's and ICING stores combined, for St.
    Jude while expanding its philanthropic mission among new audiences.
  oDomino's Pizza leveraged its expansive social media audience for St. Jude
    Thanks and Giving, along with integrating St. Jude into its mobile
    applications. With advertising support from Coca-Cola, Domino's also
    offered a St. Jude Thanks and Giving Combo benefitting St. Jude. The
    result was raising over $3.5 million. Since our partnership began in 2004,
    Domino's has raised more than $16 million for St. Jude.

"We are very proud to be a national partner of St. Jude Children's Research
Hospital," said J. Patrick Doyle, Domino's Pizza president and CEO. "St. Jude
has touched the lives of children all over the world and even helped save the
life of a Domino's team member's child."

St. Jude Thanks and Giving kicked off Thanksgiving week. Heartwarming national
television spots featuring some of the biggest names in film, television,
music and sports aired on broadcast and cable stations. New this year to the
campaign were Michael Strahan and Sofia Vergara, who joined longtime celebrity
supporters Jennifer Aniston, Robin Williams, Shaun White and singer/songwriter
Luis Fonsi, alongside Marlo Thomas and courageous St. Jude patients. The
campaign was also supported by national print, online, out-of-home and theatre
advertising, as well as a multitude of national media appearances by Marlo
Thomas, all of which combined to broadly raise awareness and support overall
fundraising for St. Jude Thanks and Giving.

To learn more about St. Jude, please visit www.stjude.org.

About St. Jude Children's Research Hospital:

Since opening 50 years ago, St. Jude Children's Research Hospital has changed
the way the world treats childhood cancer and other life-threatening diseases.
No family ever pays St. Jude for the care their child receives and, for every
child treated here, thousands more have been saved worldwide through St. Jude
discoveries. The hospital has played a pivotal role in pushing U.S. pediatric
cancer survival rates from 20 to 80 percent overall, and is the first and only
National Cancer Institute-designated Comprehensive Cancer Center devoted to
children. It is also a leader in the research and treatment of blood disorders
and infectious diseases in children.St. Jude was founded by the late
entertainer Danny Thomas, who believed that no child should die in the dawn of
life. Join that mission by visiting stjude.org or following us on
facebook.com/stjude and twitter.com/stjude.

SOURCE St. Jude Children's Research Hospital

Website: http://www.stjude.org
Contact: ALSAC/St. Jude Children's Research Hospital - Angela Richmond,
+1-901-578-6658, Angela.Richmond@stjude.org; Rubenstein Communications, Inc -
Katie Schroeder, +1-212-843-8036, kschroeder@rubenstein.com, or Elizabeth
DeLuca, +1-212-843-8089, edeluca@rubenstein.com, or Danielle Rabin,
+1-212-843-8487, drabin@rubenstein.com