BlackBerry Global Creative Director Alicia Keys Kicks Off "Keep Moving Project" With Her "Set The World On Fire" Tour

BlackBerry Global Creative Director Alicia Keys Kicks Off "Keep Moving Project" 
With Her "Set The World On Fire" Tour 
Keys invites fans to be a part of her creative process by submitting
photos for a new tour music video via the BlackBerry Keep Moving Hub 
WATERLOO, ONTARIO -- (Marketwire) -- 02/25/13 -- BlackBerry(R)
(NASDAQ:BBRY)(TSX:BB) today announced its recently appointed Global
Creative Director, Alicia Keys, will be engaging fans through the
BlackBerry Keep Moving Project during her Set The World On Fire Tour,
Presented by BlackBerry. 
Keys is inviting fans to provide personal pictures of themselves
through the BlackBerry Keep Moving Hub. These pictures will then be
used to make a music video for Keys' song 'Hallelujah', which will be
played on stage during her concerts. Each city on the tour will have
its own unique video featuring the people that make that city great. 
"I am so excited to continue the BlackBerry Keep Moving Project in
such a cool way that creatively brings my 'fam' together," said
Alicia Keys. "With their help, we're going to create a really amazing
music video that will show the world what's possible when your
imagination and BlackBerry's innovative platform collide." 
BlackBerry Keep Moving Projects engage BlackBerry customers in
exclusive and compelling experiences created by inspirational and
multi-faceted artists, writers, designers, filmmakers, musicians, and
athletes. Author Neil Gaiman (Coraline, Stardust, The Sandman) and
renowned director Robert Rodriguez (El Mariachi, From Dusk Till Dawn,
Sin City) have joined Keys as the first three "BlackBerry
Collaborators" leveraging the power of the new platform to create
original content as they interact with fans like never before. 
"Alicia is all about inspiring people through her music, her
philanthropy and her other creative endeavors," said Frank Boulben,
Chief Marketing Officer at BlackBerry. "Her 'Set The World On Fire'
tour is a great medium for connecting with fans and creating
unprecedented experiences for people all around the world. This
matches perfectly with BlackBerry's mission." 
Fans can participate in Keys' Keep Moving Project by clicking here.
The BlackBerry Keep Moving Hub includes a new intimate video from
Keys. 
BlackBerry is proud to be the presenting sponsor of Keys' global Set
The World On Fire Tour, which kicks off on March 7th 2013. Five-time
Grammy(R) nominated R&B artist Miguel is slated to open for Keys on
the tour. Tickets can be purchased at aliciakeys.com/events/. 


 
SET THE WORLD ON FIRE NORTH AMERICAN TOUR DATES:                            
                                                                            
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Thu-Mar-07              Seattle, WA                             WaMu Theatre
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Fri-Mar-08            Vancouver, BC                             Rogers Arena
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Sun-Mar-10              Oakland, CA                             Oracle Arena
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Tue-Mar-12          Los Angeles, CA                           Staples Center
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Wed-Mar-13            San Diego, CA                Valley View Casino Center
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Fri-Mar-15            Las Vegas, NV               Mandalay Bay Events Center
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Sun-Mar-17               Dallas, TX         Verizon Theatre at Grand Prairie
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Mon-Mar-18              Houston, TX                            Toyota Center
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Wed-Mar-20               Austin, TX                        Cedar Park Center
----------------------------------------------------------------------------
Thu-Mar-21          New Orleans, LA                        New Orleans Arena
----------------------------------------------------------------------------
Sat-Mar-23                Miami, FL                  American Airlines Arena
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Sun-Mar-24                Tampa, FL                    Tampa Bay Times Forum
----------------------------------------------------------------------------
Wed-Mar-27             Cherokee, NC                        Harrah's Cherokee
----------------------------------------------------------------------------
Fri-Mar-29              Atlanta, GA                            Philips Arena
----------------------------------------------------------------------------
Sat-Mar-30           Greensboro, NC                      Greensboro Coliseum
----------------------------------------------------------------------------
Tue-Apr-02              Toronto, ON                        Air Canada Centre
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Wed-Apr-03             Montreal, QC                              Bell Centre
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Fri-Apr-05             Brooklyn, NY                          Barclays Center
----------------------------------------------------------------------------
Sat-Apr-06         Mashantucket, CT      MGM Grand at Foxwoods Resort Casino
----------------------------------------------------------------------------
Mon-Apr-08               Newark, NJ                        Prudential Center
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Wed-Apr-10               Boston, MA                            Agganis Arena
----------------------------------------------------------------------------
Thu-Apr-11             New York, NY                    Madison Square Garden
----------------------------------------------------------------------------
Sat-Apr-13        Atlantic City, NJ                Revel Casino-Ovation Hall
----------------------------------------------------------------------------
Sun-Apr-14            Washington DC                           Verizon Center
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Wed-Apr-17              Detroit, MI                          Joe Louis Arena
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Thu-Apr-18              Chicago, IL                            United Center
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About Alicia Keys 
Alicia Keys is a 14 time Grammy Award(R) winning
singer/songwriter/producer, actress, New York Times best-selling
author, entrepreneur and humanitarian. Since releasing her debut
album, songs in A minor, Keys has built an unparalleled repertoire of
hits with over 30 million albums sold worldwide. Her latest album,
Girl on Fire, recently debuted at number on the Billboard album
chart. As a philanthropist, Keys co-founded Keep a Child Alive (KCA)
and serves as Global Ambassador. 
About BlackBerry 
A global leader in wireless innovation, BlackBerry(R) revolutionized
the mobile industry when it was introduced in 1999. Today, BlackBerry
aims to inspire the success of our millions of customers around the
world by continuously pushing the boundaries of mobile experiences.
Founded in 1984 and based in Waterloo, Ontario, BlackBerry operates
offices in North America, Europe, Asia Pacific and Latin America.
BlackBerry is listed on the NASDAQ Stock Market (NASDAQ:BBRY) and the
Toronto Stock Exchange (TSX:BB). For more information, visit
www.blackberry.com. 
Forward-looking statements in this news release are made pursuant to
the "safe harbor" provisions of the U.S. Private Securities
Litigation Reform Act of 1995 and applicable Canadian securities
laws. When used herein, words such as "expect", "anticipate",
"estimate", "may", "will", "should", "intend," "believe", and similar
expressions, are intended to identify forward-looking statements.
Forward-looking statements are based on estimates and assumptions
made by Research In Motion Limited (BlackBerry) in light of its
experience and its perception of historical trends, current
conditions and expected future developments, as well as other factors
that BlackBerry believes are appropriate in the circumstances. Many
factors could cause BlackBerry's actual results, performance or
achievements to differ materially from those expressed or implied by
the forward-looking statements, including those described in the
"Risk Factors" section of BlackBerry's Annual Information Form, which
is included in its Annual Report on Form 40-F (copies of which
filings may be obtained at www.sedar.com or www.sec.gov). These
factors should be considered carefully, and readers should not place
undue reliance on BlackBerry's forward-looking statements. BlackBerry
has no intention and undertakes no obligation to update or revise any
forward-looking statements, whether as a result of new information,
future events or otherwise, except as required by law. 
BlackBerry and related trademarks, names and logos are the property
of Research In Motion Limited and are registered and/or used in the
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Contacts:
BlackBerry
Krista Seggewiss
Media Relations
(519) 597-0348
kseggewiss@rim.com
www.blackberry.com
 
 
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