The New York Times Company Announces Plan to Rebrand the International Herald Tribune as the International New York Times

  The New York Times Company Announces Plan to Rebrand the International
  Herald Tribune as the International New York Times

   Company to Increase Investment in Editorial Resources for Multiplatform
                            International Edition

Business Wire

NEW YORK -- February 25, 2013

The New York Times Company announced today that it plans to rebrand the
International Herald Tribune (IHT) and introduce a multiplatform international
version of The New York Times that will be tailored and edited specifically
for global audiences. The publication will be called the International New
York Times and is planned to launch later this year.

Arthur Sulzberger, Jr., chairman of The New York Times Company and publisher
of The New York Times, said, “The New York Times and its international
edition, the IHT, have always been known for accurate and authoritative
journalism that helps to set the agenda for global conversations and debate. A
logical next step for us as we seek to extend our international reach is to
bring these two great newspapers even closer together. As we do, we will be
sure to nurture and preserve those unique qualities of the IHT that are so
highly prized by its current readers.”

Mark Thompson, president and CEO of The New York Times Company, said, “Today’s
announcement comes after a thorough evaluation of our place in the global
arena. Based on that analysis, we believe there is significant potential to
grow the number of New York Times subscribers outside of the United States.”

Mr. Thompson continued, “The digital revolution has turned The New York Times
from being a great American newspaper to becoming one of the world’s
best-known news providers. We want to exploit that opportunity to attract
international audiences, digital subscriptions and advertisers. We also
believe that this is the right moment to rename the IHT as the International
New York Times to create a single global media brand. Our goal is to
capitalize on the great journalistic traditions of both newspapers, further
invest in our international journalism and expand our global base while
continuing to serve the many loyal readers of the IHT.”

“Making the full transition to a multiplatform International New York Times is
a natural evolution after several years of aligning the two brands,” said
Stephen Dunbar-Johnson, the publisher of the IHT. “The IHT has had three
different nameplates in its 125-year history, with ‘New York’ in its title for
80 of those years, but what has been consistent throughout has been the
international sensibility. The good news for readers and advertisers is that
with this rebrand we will be investing in enhancing that sensibility across
print, Web and mobile platforms. Furthermore, we plan to add more voices in
news and opinion to the existing network of columnists and reporters who give
us our authoritative global perspective in everything from politics and
business to fashion and the arts.”

The International New York Times, on all platforms, will be edited from Hong
Kong, Paris, London and New York. More details of the initiative will be
announced in the coming months.

About The New York Times Company

The New York Times Company (NYSE:NYT), a leading global, multimedia news and
information company with 2012 revenues of $2.0 billion, includes The New York
Times, the International Herald Tribune, The Boston Globe, NYTimes.com,
BostonGlobe.com, Boston.com and related properties. The Company’s core purpose
is to enhance society by creating, collecting and distributing high-quality
news and information.

This press release can be downloaded from www.nytco.com.

Contact:

The New York Times Company
For Media:
Eileen Murphy, 212-556-1982
eileen.murphy@nytimes.com
Vicky Taylor, +44-7887-801-257
vtaylor@iht.com
or
For Investors:
Paula Schwartz, 212-556-5224
paula.schwartz@nytimes.com
Andrea Passalacqua, 212-556-7354
andrea.passalacqua@nytimes.com
 
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