Body Central Corp. Announces Changes to Merchandising Team

Body Central Corp. Announces Changes to Merchandising Team

       Company Appoints Senior Merchandising and E-Commerce Executives

              Beth Angelo Resigns as Chief Merchandising Officer

JACKSONVILLE, Fla., Feb. 25, 2013 (GLOBE NEWSWIRE) -- Body Central Corp.
(Nasdaq:BODY) today announced the appointment of four new executives to its
merchandising and e-commerce groups. The Company has appointed Andrea Jackson
as Senior Vice President and General Merchandise Manager, effective February
25, 2013; Patti Simigran as Senior Vice President of e-Commerce & Direct
Merchandising, effective January 14, 2013; Debbie Martin as Senior Vice
President of Trend and Design, effective March 4, 2013 and Grant Simmons as
Vice President of e-Commerce Marketing, effective January 2, 2013. Separately,
the Company today announced that Beth Angelo has resigned from her position
asChief Merchandising Officer and Executive Vice Presidenteffective February
22, 2013.

Ms. Jackson joins Body Central with 30 years of merchandising experience, most
recently at Sears, where she was a Division Merchandise Manager responsible
for juniors' apparel and women's dresses and outerwear.She previously spent
several years in the buying and merchandising departments of Wet Seal.Ms.
Jackson has also served in various merchandising roles at Macy's.In her new
role, Ms. Jackson will be in charge of merchandising for all Body Central

Ms. Simigran joins Body Central most recently from Maurice's, where she served
as Chief Merchandising Officer, leading all aspects of merchandising, design,
and sourcing.Prior to joining Maurice's, she was Chief Merchandising Officer
of Tabi International, a leading Canadian specialty retailer.Previously, Ms.
Simigran served in various merchandising roles at David's Bridal, Sears
Holdings, and Land's End. Ms. Simigran will continue the development of Body
Central's product offering in the direct channel.

Ms. Martin joins Body Central most recently from Lane Bryant, where she served
as SVP of Design, Trend and Product Development and was responsible for
vertical product integration.Prior to her time with Lane Bryant, she was VP
of Product Development at Chico's, Group VP at Liz Claiborne, and she ran the
NY product office for Talbot's.She also has past experience with Macy's.Her
role with Body Central will be to collect fashion trend intelligence from the
New York and Los Angeles markets and to provide additional design direction to
our merchandising and marketing teams.

Mr. Simmons comes to Body Central from Coldwater Creek, where he held numerous
positions in the e-commerce and marketing groups, most recently as Division
Vice President of e-Commerce with responsibility for strategizing and
executing digital marketing programs.Prior to joining Coldwater Creek in
2006, Mr. Simmons managed Internet One LLC, an online marketing firm.In his
new role, Mr. Simmons will work to improve the online shopping experience and
increase traffic and conversion.

Brian P. Woolf, Body Central's Chief Executive Officer, stated, "I am very
excited to welcome Andrea, Patti, Debbie, and Grant to the Body Central team.
We continue to build our organizational structure to effectively execute on
our long-term vision for the Company.These four leaders bring diverse and
in-depth retailing knowledge in the areas of merchandising, branding,
marketing, and strategic planning to Body Central. Separately, I want to thank
Beth for her years of hard work and dedication to Body Central.She has been
instrumental in building Body Central into a business with over $300 million
in annual sales and we appreciate her contributions.I wish her the best in
her future endeavors."

About Body Central

Founded in 1972, Body Central Corp. is a growing, multi-channel, specialty
retailer offering on trend, quality apparel and accessories at value prices.
As of December 31, 2012 the Company operated 276 specialty apparel stores in
26 states under the Body Central and Body Shop banners, as well as a direct
business comprised of a Body Central catalog and an e-commerce website at The Company targets women in their late teens and twenties from
diverse cultural backgrounds who seek the latest fashions and a flattering
fit. Stores feature an assortment of tops, dresses, bottoms, jewelry,
accessories and shoes sold primarily under the Company's exclusive Body
Central® and Lipstick® labels.

CONTACT: Tom Stoltz
         Body Central Corp.
         COO and CFO
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