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Identive to Showcase Cloud-Based NFC Platform at Mobile World Congress



Identive to Showcase Cloud-Based NFC Platform at Mobile World Congress

Tagtrail(TM) NFC Mobile Services Platform to Power Mobile Content Delivery for
Global Brands at World's Largest Mobile Conference

BARCELONA, Spain, Feb. 25, 2013 (GLOBE NEWSWIRE) -- Identive Group, Inc.
(Nasdaq:INVE) (Frankfurt:INV), a provider of solutions and services for the
identification, security and RFID industries, today announced that its
Tagtrail™ NFC mobile services platform has been selected by major corporate
exhibitors to deliver marketing content to visitors throughout The Connected
City exhibit – a real city street at the heart of the 2013 GSMA Mobile World
Congress, taking place February 25 - 28 in Barcelona, Spain.

Launched in partnership with AT&T, Deutsche Telekom, KT, Telenor Connexion and
Vodafone, the GSMA Connected City will allow the expected 70,000 Mobile World
Congress attendees from more than 200 countries to experience how mobile is
transforming the way we live. Additional exhibitors including Accenture,
AirPlug, AQ, CUDO, DASAN Networks, Digi, Enswers, Ericsson, FRTek, GES, Hansol
Inticube, IBM, Intel, MODACOM, Qualcomm, Samsung, SAP, Teletron and Volvo will
join with Connected City sponsors to demonstrate mobile solutions for
monitoring energy consumption, accessing healthcare, streamlining
transportation, managing smart homes and accessing in-car services.
Information about select exhibitor solutions and more will be delivered to
attendees through Identive's Tagtrail platform.

Conference attendees who tap their phones to Identive's near field
communication (NFC) tags or QR codes placed on posters from participating
exhibitors will receive product and service literature, videos, incentives and
other marketing content via Identive's cloud-based Tagtrail service.
Additionally, attendees will have the opportunity to download Tagtrail's
mobile app, which allows them to organize, re-live and share the content via
social media during and after the show.

"We are pleased that Tagtrail will be used by some of the world's leading
mobile and consumer brands at Mobile World Congress this year to power their
mobile campaigns. Our Tagtrail platform gives exhibitors the flexibility to
respond to a dynamic environment and update the content they wish to deliver
to conference attendees at any time. Tagtrail's ability to deliver rich,
multi-media content via both NFC tags and QR codes also allows exhibitors to
engage with every visitor, whether or not they have an NFC-enabled device. The
Tagtrail platform combines ease of use with powerful capabilities,
revolutionizing the way companies connect with consumers in an increasingly
mobile world," said David Holmes, vice president Mobility & NFC Solutions for
Identive.

Identive's patent-pending Tagtrail platform allows advertisers, retailers and
organizations of all types and sizes to deliver dynamic, personalized content
and services to users' mobile devices via NFC and QR codes. The Tagtrail
solution includes cloud-based content delivery and analytics services, NFC or
QR code tags and a mobile user app. Tagtrail's online community forum allows
current and potential users to ask questions, obtain support and interact with
other users and with Identive to enhance their mobile NFC experience and help
drive future Tagtrail improvements. For more information, visit Identive's
Tagtrail website at www.tagtrail.com. 

About Identive

Identive Group, Inc. (Nasdaq:INVE) (Frankfurt:INV) is focused on building the
world's signature company in Secure ID. The company's products, software,
systems and services address the markets for identity management, physical and
logical access control, cashless payment, NFC solutions and a host of
RFID-enabled applications for customers in the government, enterprise,
consumer, education and healthcare sectors. Identive's mission is to build a
lasting business of scale and technology based on a combination of strong
technology-driven organic growth and disciplined acquisitive expansion. The
company delivers up-to-date information on its activity as well as industry
trends through its industry-leading social media initiatives and educational
resource, AskIdentive.com. For additional information, please visit
www.identive-group.com or follow on Twitter at @IdentiveGroup.  

The Identive Group, Inc. logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=8072

Note: Identive and the Identive logo are trademarks of Identive Group, Inc,
registered in many jurisdictions worldwide. All other company, product or
service names may be trademarks or registered trademarks of others and are the
property of their respective owners.

CONTACT: Darby Dye, +1 949 553-4251,
         ddye@identive-group.com
        
         Lennart Streibel, +49 89 9595-5195,
         lstreibel@identive-group.com

Identive Group, Inc. Logo
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