Atmel Showcases Smart, Connected Applications From the Lab to the Digital Living Room at Embedded World 2013

  Atmel Showcases Smart, Connected Applications From the Lab to the Digital
                      Living Room at Embedded World 2013

- Meet Our Technology Experts at EW Nuremberg, Germany, at Hall 5-Stand 5-311

- Atmel Technology Experts to Speak on Building an Intelligent Lighting
Control Network, Ultra-low Power System Designs and Automotive Applications

PR Newswire

NUREMBERG, Germany, Feb. 25, 2013

NUREMBERG, Germany, Feb. 25, 2013 /PRNewswire/ --Embedded World 2013, Atmel^®
Corporation (NASDAQ: ATML), a leader in microcontroller (MCU) and touch
technology solutions, today announced the company will be showcasing a variety
of smart, connected applications from the lab environment to the digital
living room at Embedded World (EW) 2013 held in Nuremberg, Germany, February
26-28, 2013.


Demos will be showcased in the Atmel Stand 5-311, Hall 5.

The following microcontroller (MCU), touch and security applications will be
showcased in the 'lab' portion of the exhibit:

  oThe recently announced Atmel Cortex™-A5 based SAMA5D3 microprocessor (MPU)
    will be showcased in two demos: one running Linux and a sleek-user
    interface for home automation, while the other demonstrates an Android 4.0
    on a maXTouch® touch-enabled LCD station. This station showcases the
    latest Atmel AVR^® and ARM^® processor-based software tools including
    Studio 6 and the new Atmel Xplained PRO boards with SAM4L and SAM4S ARM
    processor-based devices.
  oA board highlighting an Atmel XMEGA AVR MCU-based LED demo with a maXTouch
    mXT143 will also be on display, along with demonstrations of the open
    source Arduino platform.
  oA medical lab station with several applications highlighting MPUs
    including the a portable oximeter using the Atmel SAM9G45 ARM
    processor-based device with an AVR UC3B, and the latest medical tablet
    using the Atmel SAM9M11 ARM processor-based device.
  oAtmel automotive solutions highlighting our automotive touch, car access,
    turbo charger and door access applications.
  oTouch solutions highlighting Atmel QTouch^® technologies for button,
    slider and wheel functionality.
  oSecurity solutions highlighting Atmel CryptoAuthenication™ devices in
    lighting and drill applications, along with a digital temperature sensor
    and a board showcasing the Atmel AT24MAC / CS Serial EEPROM.
  oAtmel wireless solutions showcasing a ZigBee Light Link solution, set-top
    box, lighting application and an Atmel Xplained PRO board with an
    ATMEGA-256RFR2 device.

In the digital living room, exhibitors can experience smart, connected devices
with Atmel solutions including:

  oSeveral consumer devices including a keyboard with an LCD for smart typing
    utilizing the Atmel ARM926-based SAM9G15 processor-based device; a
    life-logging camera along with an Xprint iOS printer server using an Atmel
    ARM SAM9G25 processor-based device.
  oSolutions highlighting Atmel Wi-Fi solutions using Wi-Fi direct
    peripherals including a specialized remote control, a gaming headset, a
    keyboard and mouse.
  oTouch tablets, social media stations, ZigBee lights and other end user

Atmel Technology Experts will also be addressing several technical sessions
and classes during the show:

  oSession 16: Building an Intelligent Lighting Control Network through a
    Virtualized Infrastructure. This session will be presented by Jesus
    Teijeiro on February 27 from 2:00 pm - 3:00 pm CET.
  oClass 12: Ultra-low Power System Design Workshop Performance and Power
    Consumption Tradeoffs in Modern MCU Architectures. This class will be
    presented by Paal Kastnes on February 27 from 10:50 am – 11:50 am CET
  oSession 26: Automotive Applications / Meeting the Environmental Challenges
    for Automotive Touchscreen Applications. This session will be presented by
    Stephan Thaler from 1:30 pm – 2:00 pm  CET  on  February 28.

At the Electronics Display Conference, held on February 27-28 at the Nuremberg
Convention Center, Atmel will present:

  oSession 1 on Touchscreens: Advantages of Flexible Sensors. This session
    will be presented by Mariel van Tatenhove from 2:20 pm - 2:40  pm CET on
    February 27.

More Information:
Atmel at EW Nuremberg 2013:
Atmel Blog:
Atmel YouTube Channel:

About Atmel
Atmel Corporation (NASDAQ: ATML) is a worldwide leader in the design and
manufacture of microcontrollers, capacitive touch solutions, advanced logic,
mixed-signal, nonvolatile memory and radio frequency (RF) components.
Leveraging one of the industry's broadest intellectual property (IP)
technology portfolios, Atmel is able to provide the electronics industry with
complete system solutions focused on industrial, consumer, communications,
computing and automotive markets.

© 2013 Atmel Corporation. All Rights Reserved. Atmel®, Atmel logo and
combinations thereof, AVR®, maXTouch®, and others are registered trademarks or
trademarks of Atmel Corporation or its subsidiaries. ARM^® and Cortex ^ TM are
registered trademarks or trademarks of ARM Ltd. Other terms and product names
may be trademarks of others.

Press Contact:
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SOURCE Atmel Corporation

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