Chinese Internet Giant Baidu Rolls Out World's First Commercial Deployment of Marvell's ARM Processor-based Server

Chinese Internet Giant Baidu Rolls Out World's First Commercial Deployment of
                     Marvell's ARM Processor-based Server

Marvell powers Baidu's cloud storage application with its low-power ARMADA XP
CPU Server on Chip; launches new era of cost-effective, energy-efficient ARM
servers

PR Newswire

BARCELONA, Spain and SANTA CLARA, Calif., Feb. 25, 2013

BARCELONA, Spain and SANTA CLARA, Calif., Feb. 25, 2013 /PRNewswire/
--Marvell (Nasdaq: MRVL) today announced the inclusion of its chipset in the
world's first commercial deployment of ARM-based servers at Chinese search
engine giant Baidu. As the first organization in the world to leverage ARM
servers for commercial use, Baidu is pioneering a new era of more
cost-effective and environmentally friendly data centers that feature
power-sipping consumption and greater performance. Marvell's implementation of
ARM in its ARMADA™ XP CPU server SoC provides an easy to integrate, all-in-one
solution that supports a new class of server demands in today's data center,
especially given the growth of high-storage light-computing tasks for
cloud-based services and applications, Web hosting and social sites. Baidu is
using the new ARM servers in its personal cloud storage application named
"Baidu Cloud" (yun.baidu.com).

(Photo: http://photos.prnewswire.com/prnh/20130224/AQ65332)

(Logo: http://photos.prnewswire.com/prnh/20100719/SF36559LOGO-b)

"Marvell is proud that both our passion to drive breakthrough technology and
innovation and our vision to make an early investment in ARM more than a
decade ago has led to this important milestone of becoming the first
semiconductor company in the world to commercially launch an end-to-end SoC
platform that supports a new era of server demands in the modern data center,"
said Ramesh Sivakolundu, vice president, Cloud Services and Infrastructure
Business Unit, Marvell. "Based on the ARM architecture and combined with our
dedicated engineering, the Marvell server SoC is unique in its ability to
deliver the low power consumption, high storage and computer density, fast
implementation time and easy manageability that can help companies
cost-effectively support a new era of cloud- and Web-based services. The Baidu
implementation brings Marvell's vision for ARM architecture full circle, and
Marvell's leadership and heritage as the only company to provide end-to-end
ARM solutions that cover communications, storage, servers, compute and mobile
was integral in making the Baidu deployment a reality."

As a growing number of Internet and cloud services companies look to migrate
away from inefficient legacy architectures and embrace the energy-efficient
ARM server, the Baidu implementation validates Marvell's long-held belief that
ARM technology will power everything from small mobile devices to large
enterprise data centers.

The ARM servers in the Baidu data center are powered by Marvell's complete
platform solution of quad core ARM-based ARMADA™ XP SoC products, including
the ARMADA XP CPU, Marvell's storage controller, and a 10Gb Ethernet switch.
Marvell has customized the ARM servers specifically for Baidu's cloud storage
requirements. The Marvell platform is designed to increase the amount of
storage for conventional 2U chassis up to 96 TB, and to lower the total cost
of ownership by 25 percent, compared with previous x86-based server solutions.
Marvell's expertise in compute, storage and networking translates to a
completely integrated solution that meets Baidu's demand for a "green" data
center that reduces power consumption by half while dramatically increasing
efficiency.

In addition, Marvell has incorporated its Ethernet physical layer (PHY)
transceivers, which offer the industry's lowest power dissipation, smallest
form factor, highest performance and most advanced feature set. Marvell PHY
technology leads the industry with the lowest power consumption (under 150
mWatts per port), enabling network systems manufacturers to decrease system
cost by reducing both power supply and fan requirements.

"Based on the advanced principles of 'application-driven' and
'software-defined' data center design, Baidu is a trend-setter in shifting
data to the cloud. The world's first large-scale deployment of ARM servers in
the data center represents Baidu's leadership in cloud computing system
infrastructure," said Mr. Wang Jing, vice president of engineering at Baidu.
"In order to bring greater storage density to the data center, lower TCO
(total cost of ownership) and deliver efficiency to a new level, Baidu
integrated leading design capabilities with Marvell's advanced chipset
solutions. This project represents Baidu's success in building cloud computing
data centers."

The ARMADA XP, the world's first commercially available quad-core ARM
processor, is specifically designed for server use in enterprise-class cloud
computing environments. Its four 1.6 GHz ARM-V7-based cores offer support for
16GB DDR3 DRAM, providing one of the best PPW for next-generation green data
centers. The result is lower-power, higher-efficiency server solutions for
enterprise data centers, leading to significant savings.

About Baidu

Baidu, Inc. is the leading Chinese language Internet search provider. As a
technology-based media company, Baidu aims to provide the best and most
equitable way for people to find what they're looking for online. In addition
to serving individual Internet search users, Baidu provides an effective
platform for businesses to reach potential customers. Baidu's ADSs trade on
the NASDAQ Global Select Market under the symbol "BIDU". Currently, ten ADSs
represent one Class A ordinary share.

About Marvell

Marvell (NASDAQ: MRVL) is a global leader in providing complete silicon
solutions enabling the digital connected lifestyle. From mobile communications
to storage, cloud infrastructure, digital entertainment and in-home content
delivery, Marvell'sdiverse product portfolioaligns complete platform designs
with industry-leading performance, security, reliability and efficiency. At
the core of the world's most powerful consumer, network and enterprise
systems, Marvell empowers partners and their customers toalways stand at the
forefront of innovation, performance and mass appeal. By providing people
around the world with mobility and ease of access to services adding value to
their social, private and work lives, Marvell is committed to enhancing the
human experience.

As used in this release, the term "Marvell" refers to Marvell Technology Group
Ltd. and its subsidiaries. For more information, please visit www.Marvell.com.

Marvell, the M logo and ARMADA are registered trademarks of Marvell and/or its
affiliates. Other names and brands may be claimed as the property of others.

Marvell Media Relations

Daniel Yoo

Tel: 408-222-2187

yoo@marvell.com

SOURCE Marvell

Website: http://www.Marvell.com
 
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