ZTE Selects Cypress’s TrueTouch® Gen4 Touchscreen Solution To Launch Flagship Nubia Brand Z5 Smartphone

  ZTE Selects Cypress’s TrueTouch® Gen4 Touchscreen Solution To Launch
  Flagship Nubia Brand Z5 Smartphone

 Gen4 Controller Enables Precise Tracking of Up to Ten Fingers Even in Noisy
                         and Wet Operating Conditions

Mobile World Congress 2013

Business Wire

SAN JOSE, Calif. -- February 25, 2013

Cypress Semiconductor Corp. (Nasdaq: CY) today announced that ZTE, the world’s
fourth-leading provider of mobile phones, has selected the TrueTouch^® Gen4
solution from Cypress to implement the touchscreen for its initial Nubia brand
smartphone. The new top-of-the-line Nubia Z5 uses the Gen4 solution to power
its dynamic five-inch, 1080-pixel multi-touch touchscreen display. Gen4
delivers leading signal-to-noise ratio (SNR) to limit noise interference and
provide the Nubia Z5 with accurate performance in any operating environment.
Gen4 also offers best-in-class waterproofing capability, enabling accurate
touch input and finger tracking in the presence of moisture from rain,
condensation, or sweat.

The Nubia Z5 is an Android phone operating on 4G LTE networks that packs a
quad-core CPU, 2 GB of RAM, and a 13-megapixel camera into its 7.6-mm
ultra-thin body. TrueTouch Gen4 provides the phone with a Charger Armor™
feature that enables operation in the presence of very noisy chargers. The
TrueTouch solution’s built-in waterproofing functionality delivers another
unique feature, as it allows mobile electronics to meet IP-67 standards
without extra sealants or shield layers.

“The TrueTouch solution provides the performance and differentiating features
we wanted for the launch of our top-end Nubia brand,” said Gao Dakun, Director
of Marketing for the Nubia line. “Cypress’s team in China offered great
support on the project to help us realize our vision for the Nubia Z5 and
bring it to market.”

“We are very pleased to work with a recognized leader such as ZTE to launch
the Nubia Z5 as the flagship of their new brand,” said John Carey, Senior
Director of TrueTouch Marketing at Cypress. “Our TrueTouch Gen4 line offers
industry-leading noise immunity to ensure flawless multi-touch tracking
performance, and the solution’s waterproofing capability is unmatched.”

About Cypress Gen4

The Gen4 family was designed from the ground up to deliver leading
signal-to-noise ratio (SNR) in real-world applications. The Gen4 touchscreen
controller delivers 10V transmit (Tx) along with Cypress’s proprietary
Tx-Boost™ multi-phase Tx solution for the highest in-application SNR in the
industry. Combined with TrueTouch’s unique Charger Armor noise-mitigating
technology and display noise cancellation algorithms, Gen4 leads the field in
performance in the presence of noise. Gen4 also offers value-added features
such as built-in waterproofing capability and support for display integrated
designs.

About TrueTouch

Cypress’s TrueTouch solution offers the world’s widest array of features,
including true single-layer sensor support, waterproofing, 1-mm passive stylus
support, hover capability, and the Charger Armor feature that enables mobile
phones to operate in the presence of very noisy chargers. In addition,
TrueTouch devices offer Cypress’s legendary noise immunity with patented
capacitive sensing technology that enables flawless operation in noisy RF and
LCD environments. More information is available at touch.cypress.com.

About Nubia

Nubia is a new ZTE brand name for high-end smartphones. It was launched in
October 2012. Nubia brand is independently managed and differentiated by a
separate team from the ZTE brand. It mainly focuses on the high-end, open
market in China, and gradually is developing around the world. Nubia will be
favored by consumers through differentiation on concept, design, price,
advertisement and service. The Nubia Z5 was launched in December 2012 and is
the first smartphone under the Nubia brand.

About Cypress

Cypress delivers high-performance, mixed-signal, programmable solutions that
provide customers with rapid time-to-market and exceptional system value.
Cypress offerings include the flagship PSoC^® 1, PSoC 3, and PSoC 5
programmable system-on-chip families and derivatives, CapSense^® touch sensing
and TrueTouch solutions for touchscreens. Cypress is the world leader in USB
controllers, including the high-performance West Bridge^® solution that
enhances connectivity and performance in multimedia handsets, PCs, and
tablets. Cypress is also the world leader in SRAM memories. Cypress serves
numerous markets including consumer, mobile handsets, computation, data
communications, automotive, industrial, and military. Cypress trades on the
NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online
at www.cypress.com.

Cypress, the Cypress logo, TrueTouch, PSoC, CapSense, and West Bridge are
registered trademarks and Charger Armor and Tx-Boost are trademarks of Cypress
Semiconductor Corp. All other trademarks are property of their owners.

Contact:

Cypress PR
Samer Bahou, 408-232-4552
samer.bahou@cypress.com
 
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