Trend Micro Steps up Privacy Protection for Mobile Users

           Trend Micro Steps up Privacy Protection for Mobile Users

PR Newswire

BARCELONA, Spain, Feb. 25, 2013

BARCELONA, Spain, Feb. 25, 2013 /PRNewswire/ -- Trend Micro Incorporated (TYO:
4704; TSE:4704), a global leader in consumer digital information security, is
predicting a 185% increase inmalicious and high risk Android™ apps in 2013.
Because of the rise in mobile threats, Trend Micro is focused on putting the
balance of power back into the hands of the consumer when it comes to
protecting their privacy.

Mobile app and OS vendors still have a long way to go to assure consumers that
their data is being handled with care and kept private. Based on Trend
Micro's 2012 Mobile Threat and Security Roundup, the Company forecasted that
not only would there be a 185% increase in malicious malware, but that Adware
and Data stealers will be the 2^nd and 3^rd most prevalent kinds of malicious
apps. The prevalence of aggressive adware brings three major issues to light:
fraudulent text messages, user annoyance, and data leakage which puts
consumers privacy in jeopardy.

"Currently apps on every major platform are entirely opaque when it comes to
informing the user whether encryption is being used when transmitting data,"
said Rik Ferguson, director of security research and communications at Trend
Micro. "Even simple smartphone browsers make it almost impossible to tell
whether consumers are entering their data on a secure website. A similar lack
of clarity is also apparent in operating systems. It's more important than
ever to protect consumers while they are using their mobile devices."

With the gaps in security from OS vendors, along with the rise in malicious
data stealing apps, mobile security is needed so that consumers can enjoy
their digital lives safely. To answer consumers' needs, Trend Micro today is
launching the next version of Trend Micro™ Mobile Security for Android™. It
takes privacy protection to the next level by incorporating industry- leading
antivirus protection, data-theft detection that identifies apps that actually
collect personal information, anti-phishing protection, as well as privacy
scanning and advice for users' Facebook™ profiles.

With that, third-party testing labs are proving that Trend Micro is producing
high-quality mobile consumer products. recently tested Android
mobile security apps. Trend Micro Mobile Security was ranked in the top 3
solutions and scored well above average for detection results. In addition to
detection rates, design is also considered a critical element of all mobile
security apps, especially those that are designed to help consumers protect
their privacy. Trend Micro Mobile Security scored 6 out of 6 in the testing
for usability, ranking #1 in ease of use.

"Protection of Android devices from malware attacks is essential today. Trend
Micro Mobile Security offers an excellent protection with no false positives
or measurable system slow-downs," said Andreas Marx, CEO of

About Trend Micro
Trend Micro Incorporated (TYO: 4704; TSE: 4704), the global cloud security
leader, creates a world safe for exchanging digital information with its
Internet content security and threat management solutions for businesses and
consumers. A pioneer in server security with over 20 years' experience, we
deliver top-ranked client, server and cloud-based security that fits our
customers' and partners' needs, stops new threats faster, and protects data in
physical, virtualized and cloud environments. Powered by the industry-leading
Trend Micro™ Smart Protection Network™ global threat intelligence data mining
framework, our products and services stop threats where they emerge – from the
Internet. They are supported by 1,000+ threat intelligence experts around the

Additional information about Trend Micro Incorporated and its products and
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SOURCE Trend Micro Incorporated

Contact: Christina Sarracino, PR Manager, Trend Micro, +1-415-298-0165,
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