Tom Davenport to Keynote at PROS Outperform 2013, the Big Data Event for Sales & Pricing

  Tom Davenport to Keynote at PROS Outperform 2013, the Big Data Event for
  Sales & Pricing

             New York Stock Exchange, the Venue for Outperformers

Outperform 2013 Conference

Business Wire

HOUSTON -- February 25, 2013

PROS^® (NYSE: PRO), a big data software company, today announced that industry
visionary and thought leader Tom Davenport will deliver the keynote address at
its Outperform 2013 Conference. The annual event, sponsored by Microsoft, will
be held April 3-4 at the world-renowned New York Stock Exchange. The
conference brings together a select group of pricing, sales and marketing
executives from business-to-business industries who recognize the advantages
of leveraging big data to drive sales growth.

Sharing the stage with Tom Davenport during the two-day big data event will be
PROS customers and industry thought leaders who are experts in pricing and
sales effectiveness. They will deliver comments that address compelling topics
at the top of today’s business agenda:

  *Sales Management in a Buying 2.0 World
  *How Big Data Gives Your Sales Team a Competitive Advantage
  *Pricing in the C-Suite: Raise Awareness, Get Attention & Enroll Top
    Executives on the Pricing Journey
  *Are You the Only One Convinced of Pricing Technology?

Davenport’s address will provide insights on how organizations can use big
data to make smarter decisions and achieve better results. A highly regarded
thought leader, he is recognized as one of the world’s top 25 consultants; one
of the 100 most influential people in the IT industry; and one of the top 50
business school professors in the United States. A prolific writer, he has
written or co-authored 14 books, including several firsts in big data and
analytics as competitive differentiators. Davenport’s big data and analytics
concepts, initially introduced in a Harvard Business Review (HBR) article
titled “Competing on Analytics,” have been recognized by the HBR editors as
one of the most important management ideas of the past decade, and the article
remains one of its ten most-read features in the magazine’s 90-year history.

“Organizations can easily be overwhelmed by the volumes of data that are
available to them, whether it’s from their ERP and CRM systems or external
sources,” said Davenport. “There’s plenty of juice in that data, and with the
right applications and analytics, they’re sitting on a gold mine that can help
inform strategic decisions. Ultimately, those that employ big data to drive
business decisions and sales will be far ahead of their competitors,” said

“Our annual conference provides participants with exceptional opportunities to
hear firsthand from customers who share their stories about the
transformational advantages of big data that improve pricing and sales
effectiveness,” said PROS Chief Marketing Officer Tim Girgenti. “We welcome
Tom Davenport, one of the world’s foremost business authorities, who will
offer insights and guidance on how to monetize big data.”

To learn more about Outperform 2013 or to register for the event, visit the
website at

About Tom Davenport

A senior advisor to Deloitte Analytics, Davenport combines his interests in
business, research and academia, serving as the President’s Distinguished
Professor in Management and Information Technology at Babson College, and as a
Visiting Professor at the Harvard Business School. He is also the co-founder
and research director of the International Institute for Analytics.

About PROS

PROS Holdings, Inc. (NYSE: PRO) is a big data software company that helps
customers outperform in their markets by using big data to sell more
effectively. We apply 27 years of data science experience to unlock buying
patterns and preferences within transaction data to reveal which opportunities
are most likely to close, which offers are most likely to sell and which
prices are most likely to win.PROS offers big data solutions to optimize
sales, pricing, quoting, rebates and revenue management across more than 30
industries. PROS has implemented more than 500 solutions in more than 55
countries. The PROS team comprises more than 700 professionals around the
world. To learn more, visit

Forward-looking Statements

This press release contains forward-looking statements, including statements
aboutthe functionality and benefits of pricing software to organizations
generally as well as the functionality and benefits of PROS software products.
The forward-looking statements contained in this press release are based upon
PROS historical experience with pricing and big data software and its current
expectations of the benefits of pricing and big data software for
organizations that implement and utilize such software. Factors that could
cause actual results to differ materially from those described herein include
the addressability of an organization’s pricing and revenue management needs,
the risks associated with PROS developing and enhancing products with the
functionality necessary to deliver the stated results and the risks associated
with the complex implementation and maintenance of pricing and big data
software such as PROS software products. Additional information relating to
the uncertainty affecting the PROS business is contained in PROS filings with
the Securities and Exchange Commission. These forward-looking statements
represent PROS expectations as of the date of this press release. Subsequent
events may cause these expectations to change, and PROS disclaims any
obligations to update or alter these forward-looking statements in the future,
whether as a result of new information, future events or otherwise.


PROS Holdings, Inc.
Yvonne Donaldson, 713-335-5310
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