Synchronoss Expands Personal Cloud to Consumer Connected Devices; Expands Operators’ Presence into the Living Room and Car

  Synchronoss Expands Personal Cloud to Consumer Connected Devices; Expands
  Operators’ Presence into the Living Room and Car

  *Showcases connected car, consumer home and other technologies at 2013
    Mobile World Congress in Barcelona
  *Expands its industry leading consumer cloud for operators to include other
    consumer devices to add value to mobile operator offerings

Mobile World Congress 2013

Business Wire

BRIDGEWATER, N.J. -- February 25, 2013

Synchronoss Technologies, Inc. (NASDAQ: SNCR), the mobile innovation leader
that provides personal cloud solutions and software-based activation for
connected devices across the globe, announced today that its Personal Cloud
solution has been significantly enhanced now to add support for connected
consumer devices. The company will showcase the platform, including its
Connected Home and Connected Car solutions at 2013 Mobile World Congress in
Fira de Barcelona Gran Via - Hall 5, Stand H510.

Today, Synchronoss has one of the largest personal cloud solutions globally
and is currently deployed by many of the world’s biggest mobile operators,
like Verizon Wireless, Vodafone and Telefonica. With Synchronoss, operators
can offer a branded cloud storage, backup and synchronization service to their
subscribers, offering new capabilities to store contacts and rich media across
any device (smartphones, PC’s, tablets, TV’s, etc.) and any platform (Android,
iOS, RIM, Windows, etc.). Address book contacts, pictures, music, videos,
device settings (such as ring tones, wall papers, email, etc.), documents,
SMS/MMS and call logs can be securely stored to the cloud and relevant
contents synchronized across multiple devices and mobile operating systems.
The solution makes it trivial for mobile subscribers to transfer all contents
from one handset to the next, as well as retrieve them from the cloud when
needed.

“Mobile operators who are able to transform themselves into digital lifestyle
solutions providers, who go beyond just providing access and devices to their
customers to empower consumers and enterprises with solutions – end-to-end
solutions – will reap greater benefits from the cloud,” said Chetan Sharma,
Founder and President, Chetan Sharma Consulting. “Such operators go beyond
just being an enabler of the ecosystem; they actually launch complete
end-to-end personal cloud solutions.”

The Connected Home solution, which will be demonstrated during Mobile World
Congress, will showcase how subscribers can access their digital content
stored in the Synchronoss Personal Cloud on their connected consumer
electronics devices, such as Smart TV’s.

The Connected Car solution, featuring Synchronoss’ intelligent voice
recognition technology, will demonstrate how subscribers can access and
navigate their content assets stored on their mobile devices through voice
driven commands, and also access and control other home automation systems
such as thermostats from the car dashboard.

“Mobility has created an environment where consumers have multiple devices for
their professional and personal lives,” said Biju Nair, Executive Vice
President & Chief Corporate Strategy Officer, Synchronoss. “Our Personal Cloud
Platform is the operator’s answer to delivering personal cloud solutions,
managing subscribers’ personal content across multiple connected devices
regardless of device type and operating systems. By adding connected consumer
devices, we significantly expanded the mobile operator’s ability to offer
their services in the living room and the car.”

Schedule a Synchronoss Personal Cloud Demo or Meeting

WHEN: Monday February 25^th -Thursday, February 28^th, 2013

WHERE: Fira de Barcelona Gran Via - Hall 5, Stand H510

http://www.synchronoss.com/schedule-a-meeting.html

About Synchronoss Technologies, Inc.

Synchronoss Technologies (NASDAQ: SNCR) is the mobile innovation leader that
provides personal cloud solutions and software-based activation for connected
devices across the globe. The company’s proven and scalable technology
solutions allow customers to connect, synchronize and activate connected
devices and services that empower enterprises and consumers to live in a
connected world. For more information visit us at:

Web: www.synchronoss.com

Blog: http://blog.synchronoss.com

Twitter: http://twitter.com/synchronoss

The Synchronoss logo and Synchronoss are trademarks of Synchronoss
Technologies, Inc. All other trademarks are property of their respective
owners.

Contact:

Synchronoss Technologies, Inc.
Media:
Stacie Hiras, 908-547-1260
Stacie.hiras@synchronoss.com
Investor:
Tim Dolan, 617-956-6727
investor@synchronoss.com