Check In with Cintas and Anthony Melchiorri’s Hotel Best Practices

  Check In with Cintas and Anthony Melchiorri’s Hotel Best Practices

        -Four ways to boost online reputation and guest satisfaction-

Business Wire

CINCINNATI -- February 25, 2013

According to a recent study from Cornell University’s Center for Hospitality
Research (CHR), a hotel’s online reputation directly affects its occupancy
levels and RevPAR (revenue per available room). To help hotels achieve higher
customer satisfaction levels and a more positive online reputation, hotel guru
Anthony Melchiorri and Cintas Corporation (NASDAQ: CTAS) teamed up to announce
four best practices regarding hotel image, cleanliness, guest safety and
security.

“The best practices I’ve developed with Cintas serve as a framework for any
hotel, ranging from a small, family-owned property to a five-star luxury
resort,” explained Melchiorri. “By following the four pillars of image,
cleanliness, safety and security, hoteliers can improve the guest experience,
earn more positive reviews and increase profitability.”

Cintas and Melchiorri recommend the following best practices:

1.Promote image: One of the most effective ways hoteliers can enhance the
    atmosphere and customer service is through employee uniforms. This
    includes providing employees with uniforms that are functional, stylish
    and comfortable and also teaching them how to properly care for the
    garments to maintain a professional look at all times. To help, hoteliers
    can consider partnering with a qualified uniform provider that understands
    their property’s unique image and how to promote a cohesive, consistent
    brand through an apparel program. When employees look their best, they
    will feel their best—able to more confidently and efficiently deliver
    outstanding guest experiences.
2.Increase cleanliness: A clean, odor-free hotel is a basic, yet critical
    way to provide an exceptional stay for guests. Ensure that guest rooms and
    common areas are clean by partnering with a tile and carpet deep cleaning
    provider. For the best results, confirm that their services are
    Platinum-certified by the Carpet and Rug Institute (CRI) and use a
    combination of steam, agitation and extraction to ensure the highest level
    of cleaning efficacy. In addition, it’s important to routinely deep clean
    air conditioning (A/C) coil units to improve indoor air quality and remove
    unpleasant odors from guest rooms.
3.Encourage safety: One misstep from hotel management to ensure guest safety
    during an emergency can cause a whirlwind of negative reviews and a
    damaged reputation. Ensure that guest safety is top of mind by equipping
    the hotel with up-to-date fire extinguishers, fire and smoke alarm
    systems, emergency lights and illuminated exit signs. For additional peace
    of mind, hold fire safety training sessions for employees and make sure
    detailed emergency evacuation procedures are outlined and displayed
    throughout the property.
4.Maintain security: Each day, a hotel collects an extensive amount of
    sensitive and confidential guest information through bookings, loyalty
    programs and on-site purchases. Ensure that guests’ personal information
    remains secure by partnering with a comprehensive document management
    provider. By properly shredding sensitive documents, hotels can prevent
    guest information from ending up in the wrong hands.

“Although these are simple practices, when overlooked, they can prove
detrimental to the hotel’s quality of service and reputation,” said
Melchiorri. “Hotels that are dedicated to these four pillars can improve their
operations and brand and drive more repeat business.”

Melchiorri, also known as the “hotel fixer,” has more than 20 years of
industry experience and has transformed several properties across the U.S. As
the host of his own show, Melchiorri now applies his expertise and knowledge
to turn struggling hotels into profitable establishments.

For more information about Cintas’ solutions for hospitality, visit
www.cintas.com/hospitality.

About Cintas Corporation:

Headquartered in Cincinnati, Cintas Corporation provides highly specialized
services to businesses of all types primarily throughout North America. Cintas
designs, manufactures and implements corporate identity uniform programs, and
provides entrance mats, restroom cleaning and supplies, tile and carpet
cleaning, promotional products, first aid, safety, fire protection products
and services and document management services for more than 1 million
businesses. Cintas is a publicly held company traded over the Nasdaq Global
Select Market under the symbol CTAS and is a component of the Standard &
Poor’s 500 Index.

Contact:

Mulberry Marketing Communications
Courtney Scharff, 312-664-1532
Cscharff@mulberrymc.com
 
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