1-800 CONTACTS Names Tim Roush Chief Marketing Officer

  1-800 CONTACTS Names Tim Roush Chief Marketing Officer

Business Wire

DRAPER, Utah -- February 25, 2013

1-800 CONTACTS  announced today that Tim Roush has been named chief marketing
officer. In this role, Roush will be responsible for leading all marketing
initiatives and partnering with 1-800 CONTACT’s leadership team to drive
profitable growth.

Roush is a marketing veteran who has more than 20 years experience and a
proven track record of success in corporate strategy, sales, marketing and
product development. He most recently served as chief executive officer for
Creta Farms USA where he was responsible for the re-launch of the business in
the United States, developing brand position and marketing plans. Prior to
joining Creta Farms USA, Roush spent five years at Sara Lee Corporation
leading the company’s most profitable business unit, lunch and dinner brands,
with sales exceeding $1.4 billion.

Roush gained valuable retail marketing experience in the automobile, health
care products, baby care and youth products industries. Leading several
product launches, numerous marketing campaigns, developing growth strategies
and successfully repositioning consumer brands, Roush brings the experience
necessary to lead the marketing team of the largest online retailer of contact
lenses in the United States.

“With more than 38 million people wearing contact lenses and more than 140
million people wearing glasses, we have a significant opportunity to attract
new customers to our 1-800 CONTACTS and glasses.com brands. Tim’s leadership,
experience and success in corporate strategy and brand marketing will help
position us for continued growth,” said Brian Bethers, president of 1-800

Roush received his bachelor’s degree from Brigham Young University. He also
holds a master’s degree in business administration with concentrations in
marketing and finance from Pennsylvania State University.

About 1-800 CONTACTS

1-800 CONTACTS, Inc., a subsidiary of WellPoint, Inc., is the largest retailer
of contact lenses in the United States, and is dedicated to making it easier
for consumers to purchase contact lenses. 1-800 CONTACTS offers all of the
most popular brands of contact lenses at competitive prices while delivering
exceptional customer service. The company has served more than 8 million
customers, stocks more than 15 million contact lenses, and delivers more than
200,000 contact lenses every day directly to customers. Through its
award-winning website, www.1800contacts.com, and its easy-to-remember,
toll-free telephone number “1-800 CONTACTS” (1-800-266-8288), the company
ships an industry leading 98 percent of its orders within one business day of
receipt and verification of prescriptions. Through its Glasses.com division,
the company offers leading name-brand glasses, free In-Home Try-On, free
shipping, free returns and innovative solutions for the consumer interested in
purchasing glasses online. Glasses.com is dedicated to changing the way the
world buys glasses.


WellPoint, Inc.
Gene Rodriguez, Public Relations Director
317-488-6168 or 317-677-5946
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