Advanced Microbial Solutions Announces Name Change to Agricen

  Advanced Microbial Solutions Announces Name Change to Agricen

 Rebranding Reflects Company’s Growth as Leader in Development of Innovative
and Sustainable Plant Nutrition Tools; Company Also Announces First Commercial
                       Product Shipments from New Plant

Business Wire

FRISCO, Texas -- February 25, 2013

Advanced Microbial Solutions, LLC (AMS), an agricultural technology company
delivering applied, biochemical-based solutions for efficient and sustainable
plant nutrition, announced today that the Company has changed its name to
Agricen. Agricen, a Loveland Products company, will continue to provide
growers with innovative plant nutrition technologies to increase nutrient
availability and uptake, improve sustainability and resource utilization and
increase yields. The Company also marks the first commercial product shipments
from a new, state-of-the-art production facility located in Denton, Texas.

Michael Totora, President and CEO, Agricen (Photo: Business Wire)

Michael Totora, President and CEO, Agricen (Photo: Business Wire)

“The new name reflects our transition and growth as a leader in the delivery
of innovative, effective and sustainable plant nutrition tools,” said Michael
Totora, CEO, Agricen. “As Agricen, we will continue to innovate new, effective
technologies that enable growers to adapt to the rapidly evolving requirements
of modern agriculture, including the demand for more efficiency and
sustainability in plant nutrition programs.”

In August 2012, Agricen entered a strategic partnership with Loveland
Products, Inc., a leading provider of high performance crop input products.
Agricen currently produces two of Loveland’s fastest growing plant nutrition
brands, Accomplish® LM and Titan®. Loveland Products is a subsidiary of Crop
Production Services, Inc., and part of Agrium Inc. (TSX and NYSE: AGU).

“Agricen has established a sophisticated biotechnology platform to produce
innovative plant nutrition products for more efficient and sustainable
yields,” said Brent Smith, Vice President, Loveland Products. “These products
are key to Loveland’s sustainable plant nutrition product strategy, both in
North America and other emerging geographies.”

Agricen’s products are innovative biochemical fertilizer catalysts derived
from a naturally occurring, diverse community of microorganisms and their
byproducts (enzymes, organic acids and chelators), which work in the soil
system to enhance fertilizer performance. The product biochemistry interacts
with the natural soil chemistry to increase the availability and uptake of
both applied nutrients and those that are tied-up in the soil or in crop
residue; it also works to increase root size and structure, facilitating
increased nutrient uptake. Agricen’s products have been shown to perform
consistently over a broad range of plant species, soil types and application
methods in over 600 field and greenhouse studies conducted by Agricen,
universities, the USDA and other third-party evaluators.

Additional Resources:

Click to Tweet: AMS Is Now Agricen, Focused on Delivering Biochemicals for
Sustainable Plant Nutrition

Agricen Blog: AMS Is Now Agricen; Commercial Product Shipping from New Plant

Infographic: What Is Required to Feed 9 Billion People by 2050?

Agricen Media Kit

About Agricen

Agricen, a Loveland Products company, is an agricultural technology company
delivering applied, biochemical-based solutions and products for efficient and
sustainable plant nutrition. Agricen helps growers adapt to the rapidly
changing demands of modern agriculture by providing the most effective tools
to increase nutrient availability and uptake, improve sustainability and
increase yields. Agricen’s technology has been tested – and proven – in over
600 field and greenhouse studies conducted by Agricen, universities, the USDA
and other third-party evaluators. For more information, please visit
www.agricen.com.

Accomplish® and Titan® are registered trademarks of Loveland Products, Inc.

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Contact:

Corinth Group Communications
Russell LaMontagne, 917-744-7957
press@agricen.com
russell@corinthgroup.com