OSCARS TELECAST ON ABC DREW ESTIMATED 40.3 MILLION VIEWERS

(The following is a reformatted version of a press release
issued by ABC and received via electronic mail. The release was
confirmed by the sender.) 
February 25, 2013 
Sunday, February 24, 2013 - Based on Nielsen’s True Fast
National Ratings 
ABC’s 2013 “The Oscars” is TV’s Most Watched Entertainment
Telecast in 3 Years 
ABC’s “The Oscars” is Up Year to Year in Viewers and Adults 18-49 to its 2nd-Most-Watched Telecast Since ’05, and Spikes to a
6-Year High in Adults 18-34 
Television’s Biggest Awards Show, ABC’s “The Oscars” Paces Well
Ahead of the 2013 “Grammy Awards” and the 2013 “Golden Globes” 
“The Oscars’” Online Usage and Social Activity Surges Year Over
Year 
“The Oscars” (8:30-11:40 p.m.) 
ABC’s broadcast of the “The Oscars” drew an average audience of
40.3 million Total Viewers and delivered a 13.0 rating among
Adults 18-49, based on Nielsen’s “Fast National” ratings.  The
2013 “Oscars” is TV’s most-watched entertainment telecast in 3
years - since 3/7/10. 
•     “The Oscars” grew its overall audience for the 2nd straight
year (+3%) and surged 11% in Adults 18-49 (13.0 rating vs. 11.7
rating) to its best numbers since 2010.  Overall, it was the
“Oscars’” 2nd-most-watched telecast since 2005.  In addition the
Seth MacFarlane-hosted show scored big gains year to year with
Adults 18-34 (+20% - 11.3 rating vs. 9.4 rating), hitting its
highest number in 6 years - since 2007.  In addition the show
posted strong double-digit year-to-year growth across all key
Men:  M18-34 +34%, M18-49 +16% and M25-54 +11%. 
•     TV’s biggest awards show, ABC’s “The Oscars” towered over
other awards shows this year, outdrawing the 2013 “Golden Globe
Awards” by 20.6 million viewers and 103% in Adults 18-49 (19.7
million/6.4 rating in AD18-49) and the 2013 “Grammy Awards” by
11.9 million viewers and 29% in Adults 18-49 (28.4 million/10.1
rating in AD18-49). 
•     With the “Oscars Red Carpet Live” pre-show, “The Oscars’”
telecast and “Jimmy Kimmel Live: After the Oscars,” ABC’s
“Oscar” programming on Sunday reached 80.748 million unique
television viewers across the U.S. - unduplicated Viewers 2+
watching 6-minutes or more during the broadcast. 
“Oscar.com” and “Oscar App” 
“Oscar.com” and the “Oscar App” generated substantial year-over-year growth.  The number of visitors to “Oscar.com” since the
nomination announcement (15.8 million) surged 28% over 2012, and
the “Oscar App” was downloaded 432,000 times, representing a 16%
jump over last year.  On “Oscar” Sunday alone, 4.6 million
people visited “Oscar.com” or used an “Oscar App.”  Overall
users consumed over 33.4 million minutes of digital content on
Sunday. 
Social Activity (SocialGuide) 
According Social Guide there were 6.4 million tweets with 1.6
million unique users, as overall “Oscar” activity outpaced last
year by 68% (6.4 million vs. 3.8 million).
Link to Oscar Night Photography:
Click on
http://www.abcmedianet.com/specials/85thoscar/index.shtml 
Source: The Nielsen Company (Live + Same Day, Fast National
Program Ratings) - 02/24/13.  2013 Site statistics based on
Omniture data, 1/10-2/24/13, app downloads provided by
iOS/Google, unique users for site and apps are not unduplicated
due to limitations in the data. SocialGuide total number of
tweets (Red Carpet combined total of Red Carpet Live & On the
Red Carpet) 2/24/13 vs. 2/26/12. 
Contacts: Jeff Lindsey (818) 460-5095
jeffrey.s.lindsey@disney.com /Pons Rongavilla (818) 460-5615
ponciano.rongavilla@disney.com / Salima Merchant (818) 460-6847
salima.merchant@disney.com. 
(kgt)NY 
#<541848.1895494.2.3.0.0.76>#
 
 
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