Oscar-Nominated Best Picture Films Show Post-Nom Success

           Oscar-Nominated Best Picture Films Show Post-Nom Success

PR Newswire

PORTLAND, Ore., Feb. 25, 2013

PORTLAND, Ore., Feb. 25, 2013 /PRNewswire/ --RENTRAK CORPORATION (NASDAQ:
RENT), the leader in multi-screen media measurement serving the advertising,
television and movie industries, today announced domestic box office gross
totals and increases for each of the films nominated for "Best Picture" during
the 85^th Annual Academy Awards®.

The titles with the largest box office growth since nominations were announced
on January 10, include "Amour" with a 1,250 percent increase and "Zero Dark
Thirty" which earned a 1,570 percent increase, according to the movie
industry's box office measurement services, Rentrak's Box Office Essentials
and International Box Office Essentials.

"Leading up to the Oscars, movie-goers often flock to the theater to catch
films they may have missed during the original theatrical release in order to
see the acclaimed films that have garnered attention from critics and
consumers alike," said Ron Giambra, President of Theatrical Worldwide at
Rentrak.

The chart below includes gross domestic totals from Sunday, January 6 (before
nominations were announced on Thursday, January 10) until Sunday, February 24,
2013 for all nine "Best Picture" films:

BEST PICTURE                GROSS DOMESTIC CURRENT        % GROWTH
NOMINEE                     TOTAL BEFORE   DOMESTIC GROSS AFTER
                            NOMINATION     TOTAL          NOMINATION
Amour                       $381,277       $5,147,243     1250%
Argo                        $110,404,984   $129,653,502   17%
Beasts of the Southern Wild $11,295,200    $12,572,085    11%
Django Unchained            $114,334,122   $158,783,430   39%
Les Miserables              $109,078,720   $146,696,690   34%
Life of Pi                  $92,096,152    $113,525,126   23%
Lincoln                     $146,265,060   $178,603,571   22%
Silver Linings Playbook     $36,305,705    $107,176,012   195%
Zero Dark Thirty            $5,480,807     $91,539,075    1570%

Rentrak's Box Office Essentials and International Box Office Essentials are
the theatrical industry's source for comprehensive global box office
intelligence and are used by every studio in the United States as well as many
distribution entities around the world. Boasting a global footprint of the
worldwide theatrical market, Rentrak is able to provide its clients with
real-time box office intelligence, streamlined through one unique system,
which allows users to view real time online reports from anywhere around the
world.

About Rentrak Corporation

Rentrak (NASDAQ: RENT) is a global digital media measurement and research
company, serving the most recognizable companies in the entertainment
industry. With a reach across numerous platforms including box office,
multi-screen television and home video, Rentrak has developed more efficient
metrics to be used as database currencies for the evaluation and selling of
media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and
international offices. For more information on Rentrak, please visit
www.rentrak.com.

RENTB

Contacts for Rentrak Corporation:
Sallie Olmsted / Amanda Bialek
Office: 310-854-8124 / 310-854-8151
E-mail: solmsted@rogersandcowan.com / abialek@rogersandcowan.com

(Logo: http://photos.prnewswire.com/prnh/20130114/LA42144LOGO)

SOURCE Rentrak Corporation

Website: http://www.rentrak.com
 
Press spacebar to pause and continue. Press esc to stop.