Rambus to Demonstrate the Imerz™ Multi-Media Platform at Mobile World Congress 2013

  Rambus to Demonstrate the Imerz™ Multi-Media Platform at Mobile World
  Congress 2013

                      Semantic web meets interactive TV

Mobile World Congress 2013

Business Wire

BARCELONA, Spain -- February 25, 2013

Rambus Inc.:

Who:    Rambus Inc. (NASDAQ: RMBS)
Where:   Mobile World Congress
         Fira Gran Via
        Barcelona, Spain
When:    February 25 – February 28, 2013

At the Mobile World Congress (MWC) 2013, Rambus will be demonstrating the
Imerz™ multi-media platform. This unique multi-media solution allows consumers
to interact with and access “over the top” video in a personalized, immersive
experience. The Imerz universal platform allows for integrated multi-screen
viewing, social interaction, access to metadata and ecommerce in a simple and
compelling way.

The Imerz multi-media platform enables:

  *Personally relevant video search – sophisticated search engine with
    intuitive program selection
  *Content shifting – simple and powerful multi-screen switching with
    smartphone or tablet as an augmented remote
  *Social sharing and social feeds – sharing video clips with social
    networks, side-by-side viewing of content-provider social feeds
  *Hotspot content immersion – data embedded in video objects to power
    learning, sharing, and transacting on dynamic visual content

The Imerz media platform allows content rights owners and distributors to
integrate against a single point in the cloud to distribute their content over
multiple heterogeneous devices and take advantage of the full interactivity.

For additional information, please visit rambus.com/imerz

About Rambus Inc.

Rambus is the innovative technology solutions company that brings invention to
market. Unleashing the intellectual power of our world-class engineers and
scientists in a collaborative and synergistic way, Rambus invents, licenses
and develops solutions that challenge and enable our customers to create the
future. While best known for creating unsurpassed semiconductor memory
architectures, Rambus is also developing world-changing products and services
in security, advanced LED lighting and displays, and immersive mobile media.



Rambus Inc.
Carolyn Robinson, 408-462-8717
Schwartz MSL for Cryptography
Dan O’Mahony, 415-512-0770
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