Flowers Foods Completes Acquisition of Sara Lee and Earthgrains Assets in California

  Flowers Foods Completes Acquisition of Sara Lee and Earthgrains Assets in
                                  California

PR Newswire

THOMASVILLE, Ga., Feb. 25, 2013

THOMASVILLE, Ga., Feb. 25, 2013 /PRNewswire/ --Flowers Foods, Inc. (NYSE:
FLO) today announced the completion of its acquisition of the perpetual,
exclusive, and royalty-free licenses to the Sara Lee and Earthgrains brands
for sliced breads, buns, and rolls in the state of California from BBU, Inc.,
a subsidiary of Grupo Bimbo S.A.B. de C.V. Financial terms of the transaction
was not disclosed.

(Logo: http://photos.prnewswire.com/prnh/20080530/CLF007LOGO )

On October 26, 2012, Flowers announced that the United States Department of
Justice had approved this agreement, along with a separate one for the
acquisition of the perpetual, exclusive, and royalty-free license to the
Earthgrains brand for fresh bakery products in the Oklahoma City, Okla.,
market area. The Oklahoma transaction was completed in 2012. Together with the
California agreement, the brands generate approximately $134 million in annual
sales.

"Our team has been working to ensure a smooth transition of these brands in
California. Now that the transaction has closed, the rollout of Sara Lee and
Earthgrains products on our distribution routes will begin immediately in
Southern California and continue northward in phases over the coming months,"
said George E. Deese, Flowers Foods' chairman of the board and CEO.

This acquisition strengthens Flowers Foods' market presence in California,
adding about 14.5 million people to the 70% of the U.S. population that
currently has access to its fresh breads and rolls.

Company Information
Headquartered in Thomasville, Ga., Flowers Foods, Inc. (NYSE: FLO) is one of
the largest producers of packaged bakery foods for retail and foodservice
customers in the United States with 2012 sales of $3.05 billion. Flowers
operates 44 bakeries that produce a wide range of bakery products. Among the
company's top brands are Nature's Own and Tastykake. For more information,
visit www.flowersfoods.com.

Statements contained in this press release that are not historical facts are
forward-looking statements. All forward-looking statements are subject to
risks and uncertainties that could cause actual results to differ from those
projected. Other factors that may cause actual results to differ from the
forward-looking statements contained in this release and that may affect the
company's prospects in general include, but are not limited to, (a)
competitive conditions in the baked foods industry, including promotional and
price competition, (b) changes in consumer demand for our products, (c) the
success of productivity improvements and new product introductions, (d) a
significant reduction in business with any of our major customers including a
reduction from adverse developments in any of our customer's business, (e)
fluctuations in commodity pricing, (f) our ability to fully integrate recent
acquisitions into our business, and (g) our ability to achieve cash flow from
capital expenditures and acquisitions and the availability of new acquisitions
that build shareholder value. In addition, our results may also be affected
by general factors such as economic and business conditions (including the
baked foods markets), interest and inflation rates and such other factors as
are described in the company's filings with the Securities and Exchange
Commission.

SOURCE Flowers Foods, Inc.

Website: http://www.flowersfoods.com
Contact: Investor Contact: Marta J. Turner, +1-229-227-2348; Media Contact:
Keith Hancock, +1-229-227-2380