Game On: JAKKS Pacific to Bring Iconic Nintendo® Characters to Life with Toy and Costume Line

  Game On: JAKKS Pacific to Bring Iconic Nintendo® Characters to Life with Toy
  and Costume Line

Business Wire

MALIBU, Calif. -- February 25, 2013

Leading U.S. toymaker JAKKS Pacific, Inc., (Nasdaq: JAKK) announced today that
it has been granted rights in major toy categories by Nintendo of America Inc.
to manufacture, market and distribute a line of toys and related consumer
products based on a robust library of iconic Nintendo characters that
generations have come to love. In addition, JAKKS’ Halloween costume division,
Disguise Inc., has been given rights to offer Halloween costumes and
accessories based on these Nintendo properties. With this licensing agreement,
fans of all ages will be able to engage with their favorite Nintendo video
game characters, from Mario and Luigi®, to Donkey Kong® and Princess Peach™,
to Game Link® and Zelda®.

“Nintendo is a classic brand rich in content that appeals to today’s kids,
parents and collectors alike and we are excited to partner together to bring
their video game heritage to life in the toy aisle,” said Jack McGrath, COO,
JAKKS Pacific, Inc.“We are looking forward to expanding our top-tier roster
of properties through this comprehensive licensing deal, which covers a wide
array of category rights for almost all Nintendo properties, and for nearly
all worldwide territories.”

“We are eager to offer, a robust and comprehensive line up of products to
satisfy our fan base and generations of Nintendo enthusiasts,” said Steve
Singer, Nintendo of America’s Vice President, Licensing. “This partnership
with JAKKS Pacific affords us tremendous opportunity to grow the presence of
our iconic brands at retail.”

The licensing agreement allows JAKKS Pacific to manufacture, distribute and
market toys, games, playthings, novelties, plush, key chains, and costumes
worldwide (excluding Japan and Korea). JAKKS Pacific is expected to launch
this new product line at retailers nationwide in Spring 2014. Disguise plans
to launch Halloween costumes and accessories for the 2013 Halloween season.

About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer and marketer of toys
and consumer products with a wide range of products that feature popular
brands and children's toy licenses. JAKKS’ diverse portfolio includes Action
Figures, Electronics, Dolls, Dress-Up, Role Play, Halloween Costumes, Kids
Furniture, Vehicles, Plush, Art Activity Kits, Seasonal Products,
Infant/Pre-School, Construction Toys, Ride-On Vehicles, Wagons, Inflatable
Environments and Tents, Impulse Toys and Pet Products sold under various
proprietary brands including JAKKS Pacific®, Creative Designs International™,
Road Champs®, Funnoodle®, JAKKS Pets™, Plug It In & Play TV Games™, Kids
Only!®, Tollytots®, Disguise®, Moose Mountain® and Maui®. JAKKS is also the
creator of the underlying Monsuno® property and toy line. JAKKS is an
award-winning licensee of several hundred nationally and internationally known
trademarks including Nickelodeon®, Warner Bros.®, Ultimate Fighting
Championship®, Hello Kitty®, Graco® and Cabbage Patch Kids®.

This press release may contain forward-looking statements (within the meaning
of the Private Securities Litigation Reform Act of 1995) that are based on
current expectations, estimates and projections about JAKKS Pacific's business
based partly on assumptions made by its management. These statements are not
guarantees of future performance and involve risks, uncertainties and
assumptions that are difficult to predict. Therefore, actual outcomes and
results may differ materially from what is expressed or forecasted in such
statements due to numerous factors, including, but not limited to, those
described above, changes in demand for JAKKS' products, product mix, the
timing of customer orders and deliveries, the impact of competitive products
and pricing, and difficulties with integrating acquired businesses. The
forward-looking statements contained herein speak only as of the date on which
they are made, and JAKKS undertakes no obligation to update any of them to
reflect events or circumstances after the date of this release.

© 2013 JAKKS Pacific, Inc. All rights reserved.


JAKKS Pacific, Inc.
Chad Nishimura, 310-455-6235
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