Yieldex Integrates With Adobe AudienceManager to Increase Ad Revenues Through Better Audience Targeting

Yieldex Integrates With Adobe AudienceManager to Increase Ad Revenues Through 
Better Audience Targeting 
Solution Allows Scripps Networks Interactive and Other Publishers to
Match Available Ad Inventory With Advertisers' Desired Audience
Segments 
NEW YORK, NY -- (Marketwire) -- 02/25/13 --  Yieldex, the leading
provider of inventory and revenue management solutions for digital
publishers, announced today that it is working closely with Adobe to
provide online publishers with the ability to forecast, price and
sell ad impressions based on precise consumer behavior. By
integrating Adobe(R) AudienceManager and Yieldex's Audience Planner
technologies, digital publishers can seamlessly build targeted
audience segments and identify site content where advertisers can
best reach those segments. Scripps Networks Interactive has also
signed on as the first customer adopting this joint solution.  
Adobe AudienceManager is a data management platform that identifies,
quantifies, and activates high-value audience segments. Advertisers
and publishers can leverage these segments for targeting content
through an integrated, secure management system that works across
distribution platforms. Yieldex's Audience Planner enables publishers
to clearly understand audience segment availability, contention, and
overlap.  
"We are always looking for innovative ways to identify new audiences
that are likely to appeal to advertisers. We're confident that this
combination of leading technologies can help us identify and sell
those segments at scale and increase ad revenues," said Jeffery
Kissinger, vice president of digital marketing and audience
development at Scripps Networks Interactive.  
"Adobe's ability to build audience segments through its leading data
management platform aligns perfectly with Yieldex's ability to
forecast, manage and price ad inventory across all of a publisher's
channels," said Andy Nibley, CEO of Yieldex. "Better forecasting and
pricing of these audiences will allow Scripps Networks Interactive
and other publishers to ensure these audiences don't overlap with
other high-value segments and sections. Now, we can start to enable
new revenue streams by activating advertiser-created data segments as
well as standard first and third-party data." 
"Combining Adobe AudienceManager and Yieldex's technology to deliver
a joint solution provides digital publishers with a comprehensive
view across its data assets and efficiently delivers targeted
audience segments across platforms," said Chris Robison, senior
director of media and advertising solutions, Adobe. "There's no sense
in identifying where to find different audience segments on your site
if you can't sell against them. We are thrilled to work with Yieldex
to provide data management and inventory forecasting as a unified
solution for digital publishers."  
About Scripps Networks Interactive
 Scripps Networks Interactive
(NYSE: SNI) is a leading developer of lifestyle-oriented content for
television, the Internet and emerging platforms, where on-air
programming complements online video, social media areas and
e-commerce components on companion Web sites and broadband vertical
channels. The company's lifestyle media portfolio comprises popular
lifestyle television and Internet brands HGTV, DIY Network, Food
Network, Cooking Channel, Travel Channel and Great American Country.
Scripps Networks Interactive is based in Knoxville, Tenn., with
offices in New York, Los Angeles, Chicago, Detroit, Dallas, Atlanta,
San Francisco, Cincinnati, Nashville, Tenn. and Chevy Chase, Md. 
About Yieldex
 Yieldex created the first comprehensive, fully
integrated revenue and inventory analytics platform for digital
publishers. Publishers know they are leaving money on the table
because they have to juggle multiple delivery platforms across
channels and formats, while untangling complicated, overlapping
inventory. Our mission is to significantly increase revenue for our
publishers by de-mystifying the advertising ecosystem and leveraging
our technology to provide our customers with a single,
format-agnostic platform that accurately forecasts, manages and
prices inventory across all revenue channels. Yieldex has offices in
New York, San Francisco and Boulder. Visit www.yieldex.com. 
Harrison Wise 
(212) 777-3235 
harrison@wisepublicrelations.com  
 
 
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