CECP Identifies Rare Potential and Shared Responsibility of Senior Executives to Take Action on Society's Toughest Challenges

CECP Identifies Rare Potential and Shared Responsibility of Senior Executives
               to Take Action on Society's Toughest Challenges

CECP Unveils a New Brand Identity and Engagement Model at the 8th Annual Board
of Boards CEO Conference on International Corporate Philanthropy Day

PR Newswire

NEW YORK, Feb. 25, 2013

NEW YORK, Feb. 25, 2013 /PRNewswire/ --

  oMarc Benioff, Ursula Burns, Karim Khoja, Bob Moritz, James Prokopanko, 
    and Ginni Rometty speak with audience of 50 Fortune 500 CEOs about their
    corporate societal commitments.
  oCECP launches new brand and engagement model for CEOs which focuses on
    "Top Actions" CEOs can take to lead corporate societal engagement within
    their companies and the business community.
  oCompanies and nonprofits all over the world recognize International
    Corporate Philanthropy Day through commitments and initiatives.


CECP Brand Launch Video Social Media ChannelsPhotos

CECP, an organization that leverages the work of global corporate leaders to
address societal challenges, will convene nearly 50 of its Fortune 500 CEO
members for the annual Board of Boards CEO Conference to discuss the actions
CEOs are taking to solve societal issues. CEOs will gather on International
Corporate Philanthropy Day (ICPD) to hear from their CEO peers, including Marc
Benioff, Ursula Burns, Karim Khoja, Bob Moritz, James Prokopanko,  and Ginni
Rometty, and share their experiences of how busy CEOs can make community
investment a part of their stewardship of the company.

Based on more than a decade of work with top CEOs, CECP developed a list of
"Top Actions of an Engaged CEO," which are concrete areas of focus that
corporate executives can adopt to be visible and active leaders of corporate
societal engagement.This year's CEO conference, a rare platform for CEOs to
speak candidly about the positive role business can play in society, will
focus on the theme, "CALL TO ACTION: Engaged Leadership, Unprecedented

The Board of Boards CEO Conference will feature a panel in which Ursula Burns
of Xerox, Bob Moritz of PwC, and Karim Khoja of Roshan will speak with Chris
Nurko of FutureBrand Worldwide about the Top Actions and what it means to be a
truly engaged leader.Ginni Rometty of IBM, James Prokopanko of Mosaic, and
Marc Benioff of salesforce.com will also share their personal experiences in
applying the skills and resources of their companies to solve some of the
world's toughest challenges. The conference will also honor the corporate
winners of the 2013 Excellence Awards.

"As the role and image of the CEO has evolved over the years, so too has the
dialogue we are holding with the CEOs," explained Daryl Brewster, CECP's
first-ever CEO."CECP is identifying the rare potential and shared
responsibility of its members, some of the world's leading global executives,
in setting themselves at the forefront of societal issues while simultaneously
building global business performance."

Formerly known as the Committee Encouraging Corporate Philanthropy, CECP will
unveil its new brand identity at the event. Since the non-profit
organization's founding in 1999 by Paul Newman, CECP's focus has evolved from
philanthropy and charity to also include a wide variety of strategies that
emphasize CEO engagement, investment, and impact.The new brand and CEO
engagement model reflect that movement.CECP will continue to deliver
world-class support to CEOs and corporate giving officers, alike, through data
and trend analysis, convenings, and the communication of best practices.

"CECP's new engagement model focuses on working with CEOs to accelerate
progress on their companies' top priorities," stated Margaret Coady, newly
appointed Executive Director at CECP. "We will be an irreplaceable partner to
CEOs as they challenge themselves to carry out actions that will set their
companies apart."

The Top Actions of an Engaged CEO are:

1.Reinforce the value of your company's community engagement
2.Inspire employees at all levels to get involved
3.Rally other CEOs to do more
4.Commit your company's unique skills and resources
5.Reach outside your company to create solutions
6.Prioritize measurement and transparency
7.Elevate community initiatives to your Board
8.Mobilize your company's senior leadership

Globally on ICPD, businesses and nonprofits will announce special events,
commitments, and initiatives that demonstrate the shift towards community
investment that is intertwined with business strategy. CECP has highlighted a
selection of member companies' initiatives for ICPD 2013 on its website,

  oPepco is partnering with the United Nations Association of the National
    Capital Area (UNANCA) to launch its Global Classrooms program, which will
    provide area students with a global education, building confidence and
    critical thinking skills for effective leadership.
  oThe Western Union Company and the Western Union Foundation are celebrating
    the success of Western Union's Our World, Our Family® program.Launched in
    2007, the program committed $50 million over five years to promote
    economic opportunity and help families stay connected, overcome barriers,
    and realize their dreams.
  oNew York Life is partnering with Respond and Rebuild, a new 501(c)(3)
    inspired by the devastation left by Hurricane Sandy, whose mission is to
    clean and repair the homes damaged by the storm in the Rockaways area of
    New York City.

To close out ICPD, CECP's CEO members will ring The Closing Bell^SM of the New
York Stock Exchange. In addition, the Empire State Building, the Con Ed
Building, and 55 Water Street in New York and the Wrigley Building in Chicago
will light in ICPD's blue and green colors.

An executive summary and video highlights from the Board of Boards Conference
will be available in early March on CECP's website.

About CECP

CECP draws together and empowers senior executives of the world's leading
companies to achieve unprecedented progress on societal challenges while
driving business performance. Through high-powered connectivity and the
platform to multiply investments in solving the world's most pressing issues,
CECP is an irreplaceable tool catalyzing the forces that drive big change. For
more information, please visit www.CorporatePhilanthropy.org.


Website: http://www.corporatephilanthropy.org
Contact: Tara Kozak Lindsay, +1 (212) 373-6020, tkozaklindsay@golinharris.com,
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