Duracell Powermat Injects Unequaled 'Brains and Brawn' to Wireless Power

   Duracell Powermat Injects Unequaled 'Brains and Brawn' to Wireless Power

  PR Newswire

  BARCELONA, Spain, Feb. 25, 2013

- Wireless data fused with wireless power to create a dramatically smarter and
                           more powerful technology

BARCELONA, Spain, Feb. 25, 2013 /PRNewswire/ -- Mobile World Congress --
Wireless power received two major upgrades today, making it both smarter and
more powerful in ways previously unknown.

Wireless Data 'Mesh Network' Adds 'Brain' to Wireless Power  Delivering on
the promise to make wireless power a 'smart' technology, Duracell Powermat has
demonstrated wireless power surfaces that operate as a 'mesh network' –
allowing 'Wireless Charging Spots' across the globe to be centrality monitored
and managed. 

This new network topography is ideal for use in public places such coffee
shops, airports and arenas, enabling venues to monitor, upgrade and set
policies for each Wireless Charging Spot from a centralized cloud-based
system. "Ultimately it allows each venue to send and receive updates and
instructions to each Charging Spot in real-time," said Daniel Schreiber,
President of Powermat Technologies, the makers of the wireless charging
technology that is the basis of all Duracell Powermat products. "This changes
wireless power in public places from disjointed, standalone surfaces into a
smart global network ."

This transformation of an analogue consumer product into a digital enterprise
platform allows for new consumer use-case scenarios and business models,

  *Apps that find the nearest available wireless charging spot wherever you
  *Venues can control who can use their wireless power, for how long and on
    what terms.
  *Enterprises with thousands of locations, and hundreds of thousands of
    wireless charging spots can monitor usage patterns, assess the health of
    their wireless power network and administer support and upgrades remotely.

"For companies deploying wireless power on an enterprise scale, the
combination of wireless power with state-of-the-art communications protocols
and cloud-computing is critical. This is what our system offers," said Ron
Rabinowitz, CEO Duracell Powermat. 

The Ability to Scale Power Delivery from Low to Higher Power Devices Gives
Wireless Power Unparalleled 'Brawn'  The second capability on display at the
Duracell Powermat stand at Mobile World Congress 2013 is a true breakthrough
in "brawn" for the wireless charging industry: Wireless Charging Spots that
can scale from powering smartphones, through tablets and all the way to
ultrabooks. Capable of delivering 5-to-50 watts of power, the new wireless
charging spots use the same form-factor as the thousands already employed in
public venues ensuring universal compatibility, while charging devices of
various power levels at up to 93% efficiency.

"If you are going to deploy hundreds of Charging Spots, you want to ensure
that they are future proof, "said Greg Economou, executive vice president
corporate sales and solutions, Madison Square Garden. "Our decision to
include Powermat technology in the transformed Madison Square Garden on such a
large scale was a direct result of the technology being scalable to our needs
and, most importantly, to those of our fans. We aren't aware of any other
offering that even comes close."

The combination of both Brawn and Brain means that Duracell Powermat's
Charging Spots are uniquely equipped for the scalability requirements of
public venues. Indeed, in the USA close to 100% of publically available
wireless power utilizes Powermat's technology – including in Madison Square
Garden and in select Regis salons, Starbucks stores, Delta Sky Clubs and
Westfield Malls and in Jay-Z's 40/40 Club.

About Powermat Powermat is the pioneer and leader of the wireless power
industry. Enjoyed by millions of consumers worldwide, Powermat's technology
was formally adopted by the PMA , and is the platform of choice for such
global leaders as Duracell, General Motors, AT&T, Starbucks and Madison Square

About Duracell Powermat  Duracell Powermat is the joint venture between
Duracell and Powermat. As part of the Procter & Gamble Company [NYSE:PG],
Duracell has been powering people around the world for more than 40 years,
whereas Powermat brought the wireless charging category to life with the
introduction of ground-breaking products in 2009. Together the two companies
are shaping the wireless charging revolution under the Duracell Powermat
brand. The first company to address the growing power needs of consumer's in
a world increasingly reliant on battery-draining smartphones, Duracell
Powermat provides real-life power solutions for consumers both at-home and
on-the-go. The Duracell Powermat joint venture began operation in January
2012, with P&G's Ron Rabinowitz as its CEO. For more information, please visit

Website: http://www.duracellpowermat.com
Contact: Scott Eisenstein, Global VP, External Relations, +1-212-810-6544
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