"Crosstown Showdown" Featuring USC vs. UCLA Tips Off Feb. 24

         "Crosstown Showdown" Featuring USC vs. UCLA Tips Off Feb. 24

Trojan Alumni-Led Marketing Agency Creative Productions Sponsors Rivalry

10,000 Fans in Galen Center to Receive Commemorative Window Sticker

PR Newswire

LOS ANGELES, Feb. 23, 2013

LOS ANGELES, Feb. 23, 2013 /PRNewswire/ --Creative Productions, a marketing
agency led by Trojan Alumni, is the title sponsor for this Sunday's highly
anticipated matchup of USC vs. UCLA men's basketball at the Galen Center.

(Logo: http://photos.prnewswire.com/prnh/20110808/LA47943LOGO-b )

"The legacy for this event, which began in 1928, is embodied in the theme for
our sponsorship, Crosstown Showdown[sm]," stated Deborah Golian Castro,
president and CEO of Creative Productions. "To celebrate, we're giving away
10,000 commemorative window stickers as a keepsake for all attendees of the
game. We believe in going big to make a statement, and this game is about
Trojan Spirit, and the quest for victory that would put the Trojans on top of
the rivalry for this season."

Creative Productions will enhance its sponsorship of the game by providing fan
promotions including the Crosstown Showdown sweepstakes, VIP tickets and
pre-game brunch at the prestigious Founders' Club, in addition to the
custom-designed Crosstown Showdown window decals and collectable hats.

Castro knows something about the rivalry first-hand. "Coming from a family
with passionate fans from both universities, there have been times where
family members don't speak to each other after a loss," shared Castro. "This
rivalry game is the most fun all year, and means even more as a sponsor,
alumnus and supporter."

Celebrating its 20^th anniversary, Creative Productions believes USC
exemplifies the values that align with their business and the clients they
serve. Like USC Athletics, Creative Productions is about competitiveness,
pride and persistence. USC Sports Properties, the FOX-owned sales entity which
manages the marketing and media rights on behalf of USC Athletics, has offered
Creative Productions the opportunity to create a unique sponsorship experience
to meet their business objectives.

"We are thrilled to have such a great presenting sponsor come on board," said
Dan Shell, Vice President and General Manager of USC Sports Properties.
"Creative Productions is a great partner of ours —they have great ties to USC
and a clear passion in their support of USC Athletics. We are excited to have
them as the presenting sponsor of this game for the next two years. Like the
Trojans, Creative Productions is committed to giving back to the loyal
community of USC fans through active fan engagement."

Sunday's game holds the promise of a great matchup and fan pleaser that will
continue to foster the mystique that surrounds this longstanding crosstown
matchup, stay tuned.

Creative Productions is an award-winning integrated marketing and promotions
agency leveraging strategy, creative and technology to build brands, engage
customers, and drive sales. The agency delivers measurable results for a
variety of programs including customer (B2B and B2C) websites, email
marketing, targeted advertising and point of sale materials for clients
including Toyota Motor Sales U.S.A., Inc., Metrolink (Southern California
Regional Rail Authority), and Goodwill SOLAC, along with clients in
entertainment, sports, energy, and heath care sectors. For more information,
visit www.creativeproductions.com or the company's Facebook page:

USC Sports Properties
A division of FOX Sports Networks, USC Sports Properties is a full service
sales and marketing organization representing the University of Southern
California. Its mission is to create long-term strategic partnerships through
customized, integrated marketing programs that deliver great value while
addressing the needs and objectives of its corporate partners, USC, and its

Contact Information:
Sarah Soss, Public Relations Contact
Creative Productions
4510 E. Pacific Coast Hwy, Suite 500, Long Beach, CA 90804
Contact: ssoss@creativeproductions.com

SOURCE Creative Productions

Website: http://www.creativeproductions.com
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