Farmers Insurance Launches New NASCAR Fan Engagement Site with Online and On-Site "Scavenger Hunt" Throughout Daytona 500

  Farmers Insurance Launches New NASCAR Fan Engagement Site with Online and
           On-Site "Scavenger Hunt" Throughout Daytona 500 Weekend

FarmersRacing.Com and @FarmersRacing Go Live This Weekend As Part of the
Insurer's Broader 'Plan to Perform' NASCAR Campaign

PR Newswire

LOS ANGELES, Feb. 22, 2013

LOS ANGELES, Feb. 22, 2013 /PRNewswire/ -- Farmers Insurance, primary sponsor
of leading NASCAR driver Kasey Kahne and the #5 Team, has launched a new web
site and Twitter handle – and @Farmers Racing,
respectively – to engage racing fans and Kahne fans throughout the 2013 NASCAR
season with fun, interesting and exclusive content throughout the year. The
new fan engagement venues will also include content and messaging to support
the company's Plan to Perform initiative which will highlight the roles that
proper planning and being smarter play in achieving success on the racetrack
and in managing risk among individuals and families.


To help launch the new sites, Farmers is inviting fans at the Daytona 500, and
those watching away from the Florida track, to join in a "Scavenger Hunt" to
be eligible to win a variety of Kasey Kahne/Farmers Insurance prizes.

"Our new fan engagement venues – and @FarmersRacing – will
enable fans to enjoy a number of racing-themed activities throughout the
season and gives fans a way to share their excitement of NASCAR and Kasey
Kahne with fellow enthusiasts across the country," said Charles Browning, head
of sponsorships and corporate giving for Farmers. "As the season progresses
we will add more exclusive content, provide more opportunities to win special
prizes and give fans a fun and unique NASCAR experience."

To help launch the new portals, Farmers Insurance has launched a special
Daytona 500/Kasey Kahne "Scavenger Hunt" for fans attending the race in person
and a separate contest for those following the race from home. As part of the
contest, fans will be asked to do or answer five questions related to Kasey
Kahne and his #5 Chevrolet team. Prizes will include a variety of
Kasey-autographed merchandise, as well as other NASCAR/Kahne items. Complete
contest rules are available at Fans can also follow
all the action and share their views on Kasey's success via

As the Farmers Plan to Perform campaign develops further in the coming weeks,
race fans will notice how Kasey Kahne and his team develop well-defined plans
for each race and how Farmers Insurance, through its network of highly-trained
agents, helps consumers develop their own well-defined risk management plans
to help guide them to their own "Victory Lane".

All the exciting action begins this weekend, Feb. 24, when Kasey and the crew
line-up in the new No. 5 Farmers Insurance Chevrolet for the season-opening
race at Daytona International Speedway. Kahne hopes to build upon his 2012
success where he finished with two Sprint Cup race wins and a career-best
fourth-place result in the season ending championship point standings, the
Chase for the Sprint Cup.

Farmers Insurance Group of Companies is a leading U.S. insurer group of
automobiles, homes and small businesses and also provides a wide range of
other insurance and financial services products. Farmers Insurance is proud to
serve more than 10 million households with more than 20 million individual
policies across all 50 states through the efforts of over 50,000 exclusive and
independent agents and nearly 24,000 employees.

Farmers is a trade name and refers to the business activities of Farmers
Group, Inc. and the Farmers Exchanges. Farmers Group, Inc., along with its
subsidiaries, is wholly owned by the Zurich Insurance Group, and provides
non-claims administrative services to the Farmers Exchanges. The Farmers
Exchanges are three reciprocal insurers (Farmers Insurance Exchange, Fire
Insurance Exchange and Truck Insurance Exchange), including their subsidiaries
and affiliates, owned by their policyholders. For more information about
Farmers, visit its Web site at at

Contact: Mark Toohey
         Head of Media Relations
         Farmers Insurance
         (805) 907-2216 

SOURCE Farmers Insurance

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