ASOS and Debenhams Most Visible Fashion Retailers Online
LONDON, February 22, 2013
LONDON, February 22, 2013 /PRNewswire/ --
Beyond the bright neons, lively animal prints and stunning designs, the battle
for the online customer was evident at London Fashion Week. Leading fashion
retailers moved well past physical audiences to showcase their latest
collections in a bid to grow their online footprint.
Topshop connected with consumers via a tie-up with Google to show its
assemblage and backstage chatter, online. Burberry used digital and mobile
technology to live-stream its collection to its online channels like Twitter
and Facebook and enabled viewers to make instant purchases on its site.
Little wonder. According to retail research agency Conlumino , the UK's £44
billion fashion market will grow a further 3.4% this year. It predicts 11% of
sales will be derived from the online channel by the end of 2013 compared to
8% at present.
Search-wise, the latest data from leading independent digital marketing
agency, Greenlight , shows the number of consumer online queries for
fashion-related products on Google UK grew from 2.5 million in October
2012 to 2.8 million last month.
Searches pertaining to womenswear were most popular , and accounted for 46% of
queries compared to 19% for accessories and 8% for menswear.
The search terms ' Wedding dresses ' and ' dresses ' proved to be the most
popular . Cumulatively they accounted for 11% of all searches. 'Shoes' and
'Prom dresses' followed.
The agency's research, ' Fashion Retail Sector Report-Issue 16' , also
ranked the most visible fashion sites for menswear, womenswear and
Greenlight's report shows ASOS was the most visible website in the organic
listings . The online fashion store was visible to over 1.7 million searches
and achieved a 61% share of voice.
Debenhams was the most visible advertiser in the Paid Media space, attaining a
58% share of voice.
Marks & Spencer was the most visible brand in Greenlight's Social Media
About Greenlight :
Greenlight is a leading independent digital marketing agency, providing Search
and Social Media services. With over 100 blue-chip clients including
Santander, Sky and ghd, Greenlight is a leader in the digital marketing space,
and is recognized worldwide for its commitment to delivering record ROI for
its clients and investing in the future.
Greenlight is considered the premier thought leader in the sector publishing
widely read industry reports, original research and speaking at trade events.
Founded in 2001, Greenlight is headquartered in London, with offices in New
Contact: To arrange an interview or for further information about this report
please contact: Krishna Rao , T: +44-(0)20-3326-6232, E:
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