Miller Lite, Keselowski Ready To Turn Fans' Miller Time Moments Into NASCAR's Most Engaging Paint Scheme

Miller Lite, Keselowski Ready To Turn Fans' Miller Time Moments Into NASCAR's
                          Most Engaging Paint Scheme

Returning Cup Champion Celebrates Fans with Consumer-Generated Mosaic Paint
Scheme

PR Newswire

CHICAGO, Feb. 22, 2013

CHICAGO, Feb. 22, 2013 /PRNewswire/ --Brad Keselowski returns to the track
this weekend to defend his NASCAR Sprint Cup championship. To honor the fans
who supported Keselowski, Miller Lite is teaming up with Fan Mosaics to offer
a unique opportunity to be a part of his title defense, by actually appearing
on the Miller Lite Blue Deuce's special mosaic paint scheme.

(Logo: http://photos.prnewswire.com/prnh/20121112/CG11151LOGO)

Beginning today through March 31, legal-drinking-age fans will have the chance
to submit an image of their favorite moments with friends – otherwise known as
Miller Time moments – to be featured on the No. 2 Miller Lite Ford during the
May 18 All-Star Race in Charlotte. To encourage fans to participate, for every
photo submitted, Miller Lite will donate $2 to Keselowski's Checkered Flag
Foundation (CFF), up to $22,222.

"With the launch of the Miller Lite mosaic paint scheme, we're inviting fans
to connect with their favorite driver in a new and exciting way," said Ryan
Reis, senior director of marketing for Miller Lite. "The fan mosaic brings
consumers closer to the sport like only Miller Lite can. Get your picture on
there and then gather with your friends to enjoy your shared moment in the
spotlight when the Blue Deuce hits the track in Charlotte."

Fans can locate their individual picture and will be able to purchase a
commemorative print of the paint scheme at www.FanMosaics.com/GetOnThe2. A
portion of the proceeds from the print will be donated to the CFF, which
strives to support those individuals who have sacrificed greatly for America,
including military members, veterans, first-responders and their families.

"I'm always looking for ways to give back to the fans as they are the backbone
of our sport," said Keselowski. "Over the last few years we've been able to do
some cool things in that regard and I'm proud of that. With the help of Miller
Lite, we're excited to offer another unique opportunity to those who support
us."

For additional information about the entry process and Fan Mosaics, please
visit www.FanMosaics.com/GetOnThe2. To learn more about the Checkered Flag
Foundation, go to www.CheckeredFlagFoundation.org. Visit www.MillerLite.com,
Facebook.com/MillerLite or follow @MillerLite and @keselowski for more
information about Miller Lite Racing.

About the Checkered Flag Foundation
Brad Keselowski's Checkered Flag Foundation (CFF) is a 501 (c)(3) non-profit
organization that supports those who have sacrificed for the rest of us to
include military, veterans, first responders and their families. Funds raised
through the Fan Mosaics program will be used to support Race to Recovery,
CFF's major-give back program that provides a VIP race experience for those
who have sacrificed greatly for our country. Working with Veterans
Administration (VA) and other military hospital OEF/OIF/OND case managers, CFF
identifies severely wounded veterans from around the country who have
persevered beyond their injuries. The idea is to inspire and incentivize those
who are working hard in their treatment program with a three-day VIP Race
Experience, capped off with a ride along in a full-speed ride in a
special-built race car with foundation president Brad Keselowski. Since its
inception in 2011, CFF has hosted more than 1,000 veterans and their family
members through the program.

About MillerCoors
Built on a foundation of great beer brands and nearly 300 years of brewing
heritage, MillerCoors continues the commitment of its founders to brew the
highest quality beers. MillerCoors is the second-largest beer company in the
United States, capturing nearly 30 percent of beer sales in the U.S. and
Puerto Rico. Led by two of the best-selling beers in the industry, MillerCoors
has a broad portfolio of brands across every major industry segment. The
portfolio is led by the company's premium light brands: Coors Light, Miller
Lite and Miller64.Coors Light, the World's Most Refreshing Beer, offers
consumers refreshment as cold as the Rockies.Miller Lite established the
American light beer category in 1975, offering beer drinkers a light beer that
tastes like beer should.Miller64 is 64 calories of crisp, light taste that
complements a balanced lifestyle. MillerCoors brews premium beers Coors
Banquet and Miller Genuine Draft, and economy brands Miller High Life and
Keystone Light. Tenth and Blake Beer Company, the MillerCoors craft and import
division, imports Peroni Nastro Azzurro, Pilsner Urquell and Grolsch, and
features craft brews from the Jacob Leinenkugel Brewing Company, Blue Moon
Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates
eight major breweries in the U.S., as well as the Leinenkugel's craft brewery
in Chippewa Falls, Wisc., and two microbreweries, the Tenth Street Brewery in
Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. The
MillerCoors vision is to create the best beer company in America through great
people changing the way America enjoys beer. MillerCoors builds its brands the
right way through brewing quality, responsible marketing and sustainable
environmental and community impact. MillerCoors is a joint venture of
SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com,
at facebook.com/MillerCoors or on Twitter through @MillerCoors.

SOURCE MillerCoors

Contact: Scott Bussen, MillerCoors, +1-312-496-2969,
scott.bussen@millercoors.com, Kirby Shiffler, Olson PR, +1-312-377-4132,
kshiffler@olson.com