Metaio brings world's first Augmented Reality Accelerated chipset to market, signs agreement with ST-Ericsson to integrate

 Metaio brings world's first Augmented Reality Accelerated chipset to market,
    signs agreement with ST-Ericsson to integrate future mobile platforms

  PR Newswire

  SAN FRANCISCO and MUNICH, Feb. 22, 2013

SAN FRANCISCOand MUNICH, Feb. 22, 2013 /PRNewswire/ -- Metaio today
announces an agreement with ST-Ericsson, a leader in wireless platforms and
semiconductors. Under the terms of the agreement, ST-Ericsson will integrate
Metaio's augmented reality hardware IP, the so-called "AREngine," into the
next generation of ST-Ericsson mobile platforms resulting in the first
application processor accelerating augmented reality performance on mobile

Metaio's cutting-edge technology inserts nearly any 3-D and virtual content
into the real world by recognizing images, objects and entire environments. In
a mobile future that clearly requires smart devices to be 'always on' and
connected, the Metaio AR Engine drastically reduces power consumption making
all-day AR experiences possible.

This first-of-its-kind collaboration will improve nearly all aspects of an
augmented reality experience, yielding performance increases in speed,
precision and power consumption, with up to 60 times faster initialization,
more than an AR app running on existing platforms – the highest to date in the
mobile industry. Both Metaio and ST-Ericsson strongly believe that working
together will accelerate the adoption of Augmented Reality as a consumer

"The AR Engine will do for augmented reality what the GPU did years ago for
the gaming industry," said Metaio CTO Peter Meier. "This is a great leap in
the AR space, and we strongly believe that the AR Engine working with
ST-Ericsson platforms will help realize the Augmented City-the idea of a
completely connected environment powered by augmented reality and made
possible with next-gen, optimized mobile platforms."

"Working together, this will be the first ever integration of dedicated AR
hardware IP on silicon," said Bjorn Ekelund, head of Ecosystem Research and
Innovation for ST-Ericsson. "By continuing our relationship with Metaio, this
agreement will provide a competitive advantage to both companies and our
customers in the smartphone and AR space, where people are looking for
differentiating factors when making their purchase decisions. AR will no
longer be limited to simple 2-D images - with Metaio's AREngine, the future
possibilities are endless."

Visitors to the 2013 Mobile World Congress in Barcelona will be treated to
live demonstrations of Metaio's technology and the benefits of augmented
reality hardware integration. For more information, please visit

Watch the video to learn what the world is like with the AREngine

About Metaio

The worldwide leader in Augmented Reality (AR) research and technology, Metaio
develops software products for visually interactive solutions between the real
and the virtual world. Based on the Metaio Augmented Reality platform, digital
and 3-D content can be integrated seamlessly into the user's camera view
looking upon the real world. Powering over 1,000 apps for enterprise,
marketing, retail, publishing and industrial cases, over 30 Million consumers
use Metaio's AR software. Learn more at

About ST-Ericsson

ST-Ericsson is a world leader in developing and delivering a complete
portfolio of innovative mobile platforms and cutting-edge wireless
semiconductor solutions across the broad spectrum of mobile technologies.
ST-Ericsson was established as a 50/50 joint venture by STMicroelectronics
(NYSE:STM) and Ericsson (NASDAQ:ERIC) in February 2009, with headquarters in
Geneva, Switzerland.

Contact: Metaio Media: Trak Lord, Marketing & Media Relations,
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