Books-A-Million Launches Duck Commander In-Store Shop

  Books-A-Million Launches Duck Commander In-Store Shop

Business Wire

BIRMINGHAM, Ala. -- February 22, 2013

Books-A-Million, Inc. (Nasdaq/NM: BAMM) announced today that all stores will
feature a wide selection of Duck Commander  items featured on a camo-themed

BAM! Duck Commander In-Store Shop (Photo: Business Wire)

BAM! Duck Commander In-Store Shop (Photo: Business Wire)

Duck Commander is a multi-million dollar family-operated business that creates
products for duck hunters. The Robertson clan recently became the popular
subject of an A&E reality show “Duck Dynasty,” which is now A&E’s most watched

BAM! stores across the country will be selling more than 40 items related to
Duck Commander, including duck calls, DVDs, books, t-shirts, hats, and
novelties, such as key chains, stickers, and more.

Mary Gallagher, Senior Vice President of Merchandising, said that BAM! is
devoted to meeting the customer demand for popular products.

“We want to catch shoppers’ attention from the second they walk in our stores
with highly anticipated merchandise they have requested,” said Gallagher. “We
believe our customers will enjoy the wide variety of items featured in the
Duck Commander customized destination.”

BAM! developed the plan for the in-store shop after it noticed an increased
popularity in Duck Commander books, t-shirts, and other merchandise.

“We saw a tremendous amount of interest in all things “Duck” during the
holiday selling season,” said Jeff Skipper, Vice President of Marketing. “Our
team made the decision to create a custom, in-store display so that we could
give our customers a one-stop-shop for all their favorite Duck Commander

Fans can anticipate that all BAM! locations will have the camo-themed display
in their local stores before “Duck Dynasty” returns for a third season on
February 27^th at 10/9c on A&E.

About Books-A-Million, Inc.

Books-A-Million, Inc. is one of the nation’s leading book retailers and sells
on the Internet at The Company presently operates 253
stores in 32 states and the District of Columbia. The Company operates large
superstores under the names Books-A-Million (BAM!), Books & Co. and 2nd &
Charles and traditional bookstores operating under the names Bookland and
Books-A-Million. The common stock of Books-A-Million, Inc. is traded on the
NASDAQ Global Select Market under the symbol BAMM. For more information, visit
the Company’s corporate website at

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Books-A-Million, Inc.
Jane Hoerner, 205-942-3737
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