Daytona International Speedway Reveals Detailed Concepts, Vision For Proposed Redevelopment Project

Daytona International Speedway Reveals Detailed Concepts, Vision For Proposed
                            Redevelopment Project

PR Newswire

DAYTONA BEACH, Fla., Feb. 22, 2013

DAYTONA BEACH, Fla., Feb. 22, 2013 /PRNewswire/ --Daytona International
Speedway (DIS) President Joie Chitwood this morning conducted the first
in-depth, virtual "walk through" of what the iconic Speedway would look like
as part of a proposed redevelopment project, one that Chitwood emphasized
would be designed to reaffirm the Speedway's standing among race fans as "the
world center of racing for years to come."

(Photo: http://photos.prnewswire.com/prnh/20130222/NY64871-a)
(Photo: http://photos.prnewswire.com/prnh/20130222/NY64871-b)
(Photo: http://photos.prnewswire.com/prnh/20130222/NY64871-c)
(Photo: http://photos.prnewswire.com/prnh/20130222/NY64871-d)

The proposed project is subject to approval by senior management of the
International Speedway Corporation (ISC), which owns Daytona International
Speedway, pending several economic stability factors as well as construction
design and costs. The project may also be impacted by state legislation that
would include incentives for surpassing significant private investment levels.

Speaking to nearly 300 media members and motorsports industry leaders this
morning at the Speedway, Chitwood guided attendees through three-dimensional
video renderings of what the redeveloped frontstretch structure would look
like. The vision for the redevelopment places an emphasis on enhancing "the
complete fan experience," beginning with five expanded and redesigned fan
entrances ("injectors") along International Speedway Boulevard.

Each injector would lead directly to a series of escalators that would
transport fans to any of three different concourse levels, each featuring
spacious and strategically-placed social "neighborhoods" along the mile-long
frontstretch. The 11 neighborhoods, each measuring the size of a football
field, would enable fans to meet and socialize during events without ever
missing any on-track action, thanks to an open-sightline design throughout
each concourse and dozens of added video screens in every neighborhood.

The central neighborhood, the "World Center of Racing," would celebrate the
history of Daytona International Speedway and its many historic moments
throughout more than 50 years of racing.

In addition, the redevelopment would see every seat in the Speedway
frontstretch replaced with new and more comfortable seating, as well as the
addition of more restrooms and concession stands within easier access points
for all fans.

To learn more about the potential project, fans can visit
www.daytonainternationalspeedway.com/redevelopment. Fans can also
visitRedevelopDaytona.comto learn how they may be able to get involved in
helping make this potential project a reality.

Images of the newest renderings unveiled this morning, as well as renderings
previously released in late January, are available for download at:
https://coynepr.sharefile.com/d/s856fcc4999b40faa.

Additionally, interviews with defending NASCAR Sprint Cup champion Brad
Keselowski and three-time DAYTONA 500 winner Dale Jarrett sharing their
thoughts on the proposed project, can be viewed on Daytona International
Speedway's official YouTube channel.

About Daytona International Speedway
Daytona International Speedway is the home of "The Great American Race" - the
DAYTONA 500. Though the season-opening NASCAR Sprint Cup event garners most of
the attention - as well as the largest audience in motorsports - the
approximately 500-acre motorsports complex boasts the most diverse schedule of
racing on the globe, thus earning it the title of "World Center of Racing." In
addition to eight major weekends of racing activity, rarely a week goes by
that the Speedway grounds are not used for events that include civic and
social gatherings, car shows, photo shoots, production vehicle testing and
police motorcycle training.

SOURCE Daytona International Speedway

Website: http://www.daytonainternationalspeedway.com
Contact: Andrew Booth, Daytona International Speedway, +1-386-681-6714,
abooth@daytonainternationalspeedway.com; or Jonathan Pocius, Coyne PR,
+1-212-938-0166, jpocius@coynepr.com
 
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