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Delta to Make Investments in the Customer Experience on Transcontinental Flights

   Delta to Make Investments in the Customer Experience on Transcontinental
                                   Flights

Airline will add new products and services on all flights between New York-JFK
and Los Angeles, San Francisco and Seattle

PR Newswire

ATLANTA, Feb. 22, 2013

ATLANTA, Feb. 22, 2013 /PRNewswire/ --Delta Air Lines (NYSE: DAL) is adding
new elements to its transcontinental service, offering customers traveling
between New York-JFK and Los Angeles, San Francisco and, soon, Seattle, more
dining and entertainment options.

(Logo: http://photos.prnewswire.com/prnh/20090202/DELTALOGO )

New offerings include:

  oSparkling wine in BusinessElite®
  oCopies of The New York Times, The Wall Street Journal and USA Today for
    BusinessElite customers, beginning later this spring
  oBusinessElite express meals beginning this fall
  oComplimentary headsets for all customers seated in Economy Comfort™ and
    Economy
  oComplimentary beer, wine, spirits and premium snacks in Economy Comfort in
    April
  oComplimentary movies and on-demand TV shows in Economy, plus free HBO®
    selections and new release movies for customers seated in Economy Comfort
    starting this summer
  o375 ml bottles of Hess Select Chardonnay and Meiomi by Belle Glos Pinot
    Noir available for purchase in Economy Class beginning in March
  oStarbucks coffee for all transcon customers, beginning this summer
  oExpanded movie and on-demand TV library, with up to 100 movies to choose
    from
  oUpgraded food for purchase menu including more kid-friendly and healthy
    options beginning this fall
  oAll transcon flights out of New York's JFK will depart from T4, Delta's
    new international terminal, opening in May

"We are always working to make the coast-to-coast travel experience more
comfortable and productive for our customers," said Joanne Smith, Delta's
senior vice president – In-Flight Service. "In addition to product elements
such as full flat-bed seats and in-flight Wi-Fi, sometimes it is the smaller,
more personal touches that really make the flight experience an exceptional
one."

Ideas In Flight

Adding to these investments, the airline is launching Ideas In Flight, a
program through which Delta will test new products and services and gather
real-time feedback from customers on board and via Facebook.

"Ideas In Flight puts customers at the heart of our process. They know better
than anyone what it takes to make flying better and their valuable insights
and feedback will help shape new initiatives as we continue to innovate and
improve the travel experience," said Tim Mapes, Delta's senior vice president
– Marketing.

Customers may participate by accessing the Ideas In Flight website for free
while onboard transcontinental flights via in-flight Wi-Fi and through the
dedicated tab on the Delta Facebook page.

Transcontinental Service Investments

Delta recently announced plans to introduce full flat-bed seats in the
BusinessElite cabin of all transcontinental flights operating between New York
and Los Angeles, San Francisco and Seattle beginning in March 2013.
Transcontinental flying will be operated using a combination of Boeing 757 and
767 aircraft types. The first 767 will begin flying in March 2013, between New
York-JFK and Los Angeles. By June, four of Delta's seven daily flights between
JFK and LAX, and one of five daily flights between New York and Seattle, will
operate with a 767 widebody aircraft featuring the flat-bed product in the
BusinessElite cabin.

Transcontinental BusinessElite Product

Delta has already transformed cross-country travel with its current
transcontinental BusinessElite product, with service elements including a
gourmet three-course menu from renowned chef Michael Chiarello paired with a
wine menu from Delta's Winemaker Series selected by Delta's master sommelier
Andrea Robinson; an extensive library of on demand movies, TV shows, music and
games; and Gogo In-flight Internet access. Premium pillows, quilted duvets,
amenity kits, noise-canceling headsets and adjustable winged headrests provide
additional comfort.

About Delta Air Lines
Delta Air Lines serves more than 160 million customers each year. During the
past year, Delta won 33 airline industry awards sweeping the major corporate
travel surveys including Business Travel News, Travel Weekly, TravelAge West,
Recommend Magazine and The Beat. Delta was also a recipient of the Secretary
of Defense Freedom Award for exceptional support of National Guard and Reserve
employees. With an industry-leading global network, Delta and the Delta
Connection carriers offer service to nearly 319 destinations in 59 countries
on six continents. Headquartered in Atlanta, Delta employs 80,000 employees
worldwide and operates a mainline fleet of more than 700 aircraft. A founding
member of the SkyTeam global alliance, Delta participates in the industry's
leading trans-Atlantic joint venture with Air France-KLM and Alitalia.
Including its worldwide alliance partners, Delta offers customers more than
13,000 daily flights, with hubs in Amsterdam, Atlanta, Cincinnati, Detroit,
Memphis, Minneapolis-St. Paul, New York-LaGuardia, New York-JFK, Paris-Charles
de Gaulle, Salt Lake City and Tokyo-Narita. The airline's service includes the
SkyMiles frequent flier program, a world-class airline loyalty program; the
award-winning BusinessElite service; and more than 50 Delta Sky Clubs in
airports worldwide. Delta is investing more than $3 billion in airport
facilities and global products, services and technology to enhance the
customer experience in the air and on the ground. Customers can check in for
flights, print boarding passes, check bags and review flight status at
delta.com.

SOURCE Delta Air Lines

Website: http://www.delta.com
Contact: Delta Corporate Communications, +1-404-715-2554
 
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