Technical Analysis on Hasbro and Mattel: What's Fuelling Growth in the Industry?

    Technical Analysis on Hasbro and Mattel: What's Fuelling Growth in the
                                  Industry?

  PR Newswire

  LONDON, February 22, 2013

LONDON, February 22, 2013 /PRNewswire/ --

In recent years, the Toys and Games market has been influenced by changing
consumer tastes, with children opting for more sophisticated video games and
electronic toys. Children are also becoming increasingly accustomed to
changing toys more frequently, thereby obliging industry players to introduce
new products on a regular basis and focus on innovation. Hasbro Inc. (NASDAQ:
HAS) and Mattel Inc. (NASDAQ: MAT) would be some of the biggest gainers of
these trends. StockCall has posted free technical research on Hasbro and
Mattel which can be downloaded upon sign up at

http://www.stockcall.com/signup

Hasbro and Mattel in Brief

Hasbro is a branded toy company dedicated to fulfilling the fundamental needs
for play of children and families throughcreative expression of the Company's
world class brand portfolio, including Transformers , Monopoly and G.I. Joe .
Mattel is the worldwide leader in the design, manufacture and marketing of
toys and family products, comprising iconic and best-selling brands such as
Barbie®, Hot Wheels® and many others. The free report on Mattel Inc. can be
downloaded by signing up now at

http://www.StockCall.com/MAT022213.pdf

Hasbro Announced Results for Fourth Quarter and Full Year of 2012

For fourth quarter, HAS reported Net Income of $130.3 million, or $0.99 per
diluted share, on revenues of $1.28 billion. For full year of 2012, the
company reported Net Income of $336.0 million, or $2.55 per diluted share, on
revenues of $4.09 billion. The company's Board of Directors declared a
quarterly cash dividend of $0.40 per common share. Sign up and read the
complimentary report on Hasbro Inc. at

http://www.StockCall.com/HAS022213.pdf

"In 2012, we achieved many important objectives for the year, including
improving the U.S. and Canada segment operating profit margin to 15.1%,
growing our Games and Girls categories and driving 16% revenue growth in the
emerging markets while improving profitability," saidBrian Goldner, Hasbro's
President and Chief Executive Officer. He continued, "We also began an
important next step in realizing our full potential as brand builders, with
the implementation of a cost savings initiativedesigned to better align
resources and costs while delivering$100 millionin annual savings by 2015."

Mattel Unveils the Future of Play with Hot New Properties and Must-Have Toys
at Toy Fair

Mattelbrings Max Steel™, a wholly-owned intellectual property
fromMatteland currently the #1 boys brand inLatin America, to a global
stage as its newest franchise. An action-adventure superhero series for teen
boys that incorporates teamwork, humor and friendship, the story revolves
around the trials and tribulations of a teenage boy and his pursuit to unlock
his inner hero.

Earlier, for fourth quarter, MAT reported Net Income of $306.5 million, or
$0.87 per share, on Net Sales of $2.26 billion. For full year of 2012, the
company reported Net Income of $776.5 million, or $2.22 per share, on Net
Sales of $6.42 billion. The company's Board of Directors declared a quarterly
cash dividend of $0.36 per common share.

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