Ooyala and B Productions Help Top Fashion Designers Reach Consumers Through
Live Streamed Runway Shows
Streaming runway shows live maximizes global reach, delivers insights that
MOUNTAIN VIEW, Calif. -- February 22, 2013
Ooyala and B Productions delivered video from more than 70 runway shows to
fashion enthusiasts during this year’s 2013 Mercedes-Benz Fall Fashion Week,
which took place in New York Feb. 7 through Feb. 14.
B Productions, the leading producer of fashion video in New York, uses Ooyala
online video solutions to deliver live streaming and video-on-demand content
for top brands such as Marc Jacobs, Oscar de la Renta, Michael Kors and Donna
Karan, among others. By selecting Ooyala, B Productions is able to deliver
engaging video experiences to a global audience across any device, easily
integrate social media with the Ooyala player, and deliver detailed metrics
that prove return on investment for their clients.
“We are lucky to have clients that are eager to experiment with live video
streaming around their shows,” said Russell Quy, president of BLive by B
Productions. “Our goal is to help our clients not only meet their marketing
objectives, but also provide deep analytics, look by look, that they can use
in future decisions. Ooyala's rich analytics engine is critical to the BLive
platform as we learn how help our clients get true ROI out their live
Ooyala’s advanced analytics also enable B Productions to generate detailed
reports for their clients, including insights into where people watched, what
their average view time was, conversation rates and what clips within the
video were most popular.
“Customers like B Productions are leveraging Ooyala technology to create
engaging video experiences for brands that integrate social media,” said
Bismarck Lepe, founder and president of product strategy at Ooyala. “These
experiences, when paired with powerful analytics, deliver not only a
personalized viewing experience, but offer brands key insights that can inform
content and, in some cases, purchasing decisions.”
Personalized Solution with Global Reach
B Productions embeds the Ooyala player directly into their clients’ sites,
avoiding the need to develop custom players for each individual brand and
ensuring the video will reach a global audience. In addition, Ooyala
technology delivers an exceptional experience on both iOS and Android devices,
and provides seamless integration with social media properties such as
Facebook and Twitter for a state-of-the-art social video experience.
“It’s imperative that we deliver video experiences that reflect the luxury and
appeal of high-end fashion brands,” said Paul MacDougall, director of
technology at BLive by B Productions. “Our ability to customize the Ooyala
player gives us the creative control to create exceptionally provocative
experiences that are customized to accurately represent each individual brand.
We need to encode our video at very high levels in order to show texture,
motion, and colors that accurately represent the clothes, and Ooyala makes
this easy to accomplish.”
In the future, B Productions plans to integrate technology so consumers can
rewind, find specific clips or click to purchase directly from the video.
About B Productions
B Productions is the leading production company specializing in filming and
streaming fashion runway shows and live events. Since Fashion Week launched in
1993, B has been the production company of choice for the leading designers as
well an emerging talent. Each year, B shoots over 400 runway shows and
presentations. Projects include Mercedes Benz Fashion Week at Lincoln Center,
CBS’s special “The Making of Fashion’s Night Out,” “The Runway Reports,” a web
series for Women’s Wear Daily, “FN Shoestar” a web based design contest for
The Fairchild Group and “Project Runway.” To see the reel please visit
Ooyala delivers personalized video experiences across all screens and is the
leader in online video management, publishing, analytics and monetization.
Ooyala’s integrated suite of technologies and services give content owners the
power to expand audiences through deep insights that drive increased viewer
engagement and revenue from video.
Companies using Ooyala technology include Telstra, ESPN, Pac-12 Enterprises,
Miramax, Bloomberg, Telegraph Media Group, Telefonica, The North Face, Rolling
Stone, Dell, Sephora and Yahoo! Japan. Headquartered in Mountain View,
California, Ooyala has offices in Los Angeles, New York City, London, Sydney
and Guadalajara, Mexico. The company works with premier reseller and
technology partners throughout the Americas, Europe, Africa, Japan and the
Asia-Pacific region. For more information visit www.ooyala.com.
Steve Biondolillo, 408-620-0847
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