Ericsson provides Softbank Mobile with Smart Services Routers

Ericsson provides Softbank Mobile with Smart Services Routers 
STOCKHOLM, SWEDEN -- (Marketwire) -- 02/22/13 --  
* Japan's SOFTBANK MOBILE to implement Ericsson's SSR 8000 family
of Smart 
Services Routers as its main Evolved Packet Core (EPC)
packet gateway node 
* SSR 8000 family of Smart Services Routers enables operators to
meet the     latest network requirements for performance, smartness,
simplicity and     reliability 
* Subscribers will experience benefits such as faster data speeds
and a     superior user experience 
Japan already leads the world in terms of average mobile traffic per
user, and
its contribution to data traffic will only increase as time
goes by. Very high
smartphone penetration is resulting in increased
demand for network quality,
which a recent Ericsson (NASDAQ: ERIC)
ConsumerLab study confirmed is a central
factor in ensuring a
positive smartphone user experience and hence customer loyalty. 
To secure network quality despite the high load caused by the data
explosion,
Japan's SOFTBANK MOBILE has selected to implement
Ericsson's SSR 8000 family of Smart Services Routers as its main
Evolved Packet Core (EPC) packet gateway node. Part of Ericsson's
4th-Generation IP Networking portfolio, the SSR 8000
family of Smart
Services Routers enables operators to meet the latest
network
requirements for performance, smartness, simplicity and
reliability. 
Junichi Miyakawa, Executive Vice President, Director & CTO of
SOFTBANK MOBILE
Corp., says: "The data volume explosion is
particularly evident in Japan, where
we have densely populated cities
with users who are early adopters of technology. We are implementing
the most appropriate equipment to ensure that we have the network
capacity required to deliver the best possible user experience,
and
the SSR 8000 family of products is a highly scalable solution." 
Jan Signell, President of Ericsson Japan K.K., says: "We have a great
working
relationship with SOFTBANK MOBILE as its sole supplier of
core network and packet network equipment, and we're very happy to be
able to continue to supply
the equipment it needs to meet its
subscribers' demands. The data explosion is
both an opportunity and a
challenge, and we're committed to ensuring that it
benefits
everyone." 
Internet services are playing an increasingly essential role in daily
life. People use their phones not only for communicating and
socializing with each
other, but also for Wi-Fi tethering, as NFC
keys, train passes, to exchange electronic business cards, as e-book
readers, and even to watch TV. The smartphone has placed the internet
in the palms of people's hands and enabled
new revenue opportunities
for operators. 
The Ericsson SSR 8000 family of Smart Services Routers can scale to
meet the
bandwidth needs of even the most demanding applications and
allow operators to
keep up with the ever-growing number of connected
devices. As a consolidated
platform for both fixed- and mobile
network applications, Smart Services Routers
make convergence a
reality - thereby simplifying operations and reducing cost of
ownership. 
NOTES TO EDITORS 
Photo of Ericsson SSR 8020 Family: 
www.ericsson.com/ourportfolio/telecom-operators/ssr-8000-family 
Smartphone Usage Experience: 
www.ericsson.com/res/docs/2013/consumerlab/smartphone-usage-experience-report.pdf 
Ericsson Mobility Report (Nov 2012): 
www.ericsson.com/ericsson-mobility-report 
Ericsson SSR 8000 family: 
www.ericsson.com/ourportfolio/products/ssr-8000-family 
SOFTBANK MOBILE deploys 900MHz Evolved HSPA network (Mar 22, 2012): 
www.ericsson.com/news/1596253 
Softbank Mobile and Ericsson demonstrate new LTE feature to improve
cell- edge
data rate (Jul 29, 2011): 
www.ericsson.com/news/110729-softbank-ericsson-lte_244188809_c 
Improved mobile data access for Japanese users (Nov 5, 2010): 
www.ericsson.com/news/1459250 
Japan's SOFTBANK MOBILE chooses Ericsson mobile broadband solution
(Aug 2, 2010): 
www.ericsson.com/news/1435020 
Download high-resolution photos and broadcast-quality video at
www.ericsson.com/press 
Ericsson is the world's leading provider of communications technology
and services. We are enabling the Networked Society with efficient
real-time solutions that allow us all to study, work and live our
lives more freely, in
sustainable societies around the world. 
Our offering comprises services, software and infrastructure within
Information
and Communications Technology for telecom operators and
other industries. Today
more than 40 percent of the world's mobile
traffic goes through Ericsson networks and we support customers'
networks servicing more than 2.5 billion subscribers. 
We operate in 180 countries and employ more than 100,000 people.
Founded in 1876, Ericsson is headquartered in Stockholm, Sweden. In
2011 the company's net
sales were SEK 226.9 billion (USD 35.0
billion). Ericsson is listed on NASDAQ
OMX, Stockholm and NASDAQ, New
York stock exchanges. 
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Ericsson provides Softbank Mobile with Smart Services Routers:
http://hugin.info/1061/R/1680295/548972.pdf 
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Source: Ericsson via Thomson Reuters ONE 
[HUG#1680295] 
FOR FURTHER INFORMATION, PLEASE CONTACT 
Ericsson Corporate Communications
Phone: +46 10 719 69 92
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E-mail: investor.relations@ericsson.com
 
 
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