SmartHub® eCommerce Study Shows Impact of Hurricane Sandy

          SmartHub® eCommerce Study Shows Impact of Hurricane Sandy

PR Newswire

ATLANTA, Feb. 22, 2013

ATLANTA, Feb. 22, 2013 /PRNewswire/ --Innotrac Corporation (NASDAQ: INOC), a
best-of-breed commerce provider integrating digital technology, fulfillment,
and contact center solutions to support global brands, today announced summary
results of its latest SmartHub® eCommerce benchmark analysis, which was based
on a sampling of orders placed in October 2012, coinciding with the day
Hurricane Sandy made landfall in the Northeastern United States.

SmartHub®, Innotrac's proprietary benchmarking tool, provides clients and
strategic partners with intelligence and analysis of the online retail
purchase cycle. The current release evaluated over 225 leading merchants
across 81 data points, tracking the entire eCommerce experience from ordering,
to shipping, packaging, customer service, and returns. 

"SmartHub® provides benchmarks on what normally happens after a consumer has
made an online purchase," said Melissa O'Keefe, Sr. Director of eCommerce and
Marketing at Innotrac. "But this particular ordering cycle provided us with
additional data about the effects a natural disaster can have on an
e-retailer's business. Providing a great customer experience is usually at
the forefront of every retailer's business strategy, and they work hard to put
processes in place to make sure that happens. But what about when something
beyond the retailer's control happens? This release shows how some retailers
reacted to ensure customer satisfaction in spite of the circumstances."

The October 2012 SmartHub® benchmarking study reports on the effects of
Hurricane Sandy, branding and key trends in delivery. Among the findings:

  oOf orders shipped from Sandy Affected Areas, only 17% were received within
    3 days, with 46% taking more than 5 days to deliver. This was in stark
    contrast to prior studies where 59% delivered within 3 days and only 11%
    took more than 5 days.
  oThe data shows a rise in the percentage of retailers offering free
    shipping on all ordersdoubled from 9.4% to 19.5%. 
  oFor this order cycle, 87% of merchants brand their pack slips, but only
    4.4% of merchants utilized the pack slips to provide personalization or
    some type of marketing messages or offers to consumers. 

The order cycle for the next SmartHub® study occurred on Cyber Monday, and
will look at how the holiday peak season impacts the eCommerce order
experience from the customer's point of view.

Download the full 3.0 white paper,

About Innotrac

Innotrac Corporation, founded in 1984 and based near Atlanta, Georgia, is a
best-of-breed commerce provider integrating digital technology, fulfillment
and contact center solutions to support global brands. The Company employs
sophisticated order processing and warehouse management technology and
operates eight fulfillment centers and one call center spanning all time zones
across the continental United States. Innotrac Europe GmbH has a network of
fulfillment centers, call centers, and returns processing facilities with
operations in the UK, Germany, France, Denmark, Sweden, Poland, Austria,
Italy, Switzerland, Ireland, Spain and the Netherlands. Connect with Innotrac
at or

Information contained in this press release, other than historical
information, may be considered forward-looking in nature. Forward-looking
statements are subject to various risks, uncertainties and assumptions. Should
one or more of these risks or uncertainties materialize, or should underlying
assumptions prove incorrect, actual results may vary materially from those
anticipated, estimated or expected. Among the key factors that may have a
direct bearing on Innotrac's operating results, performance or financial
condition are competition, the demand for Innotrac's services, Innotrac's
ability to retain its current clients, Innotrac's success in growing its
existing client base, developing new business, Innotrac's ability to maintain
or improve gross margins in the face of increasing revenues, reducing
operating costs in response to reduced service revenues, realization of
expected revenues from new clients, the general state of the industries that
the Company serves, changing technologies, Innotrac's ability to maintain
profit margins in the face of pricing pressures and numerous other factors
discussed in Innotrac's 2011 Annual Report on Form 10-K and other filings on
file with the Securities and Exchange Commission. Innotrac disclaims any
intention or obligation to update or revise any forward-looking statement
whether as a result of new information, future events or otherwise.

Media Contact:

Yolanda Kokayi
Innotrac Marketing Manager

SOURCE Innotrac Corporation

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