Ericsson : Ericsson provides Softbank Mobile with Smart Services Routers

   Ericsson : Ericsson provides Softbank Mobile with Smart Services Routers

  *Japan's SOFTBANK MOBILE to implement Ericsson's SSR 8000 family of Smart
    Services Routers as its main Evolved Packet Core (EPC) packet gateway node
  *SSR 8000 family of Smart Services Routers enables operators to meet the
    latest network requirements for performance, smartness, simplicity and
    reliability
  *Subscribers will experience benefits such as faster data speeds and a
    superior user experience

Japan already leads the world in terms of average mobile traffic per user, and
its contribution to data traffic will only increase as time goes by. Very high
smartphone penetration is resulting in increased demand for network quality,
which a recent Ericsson (NASDAQ: ERIC) ConsumerLab study confirmed is a
central factor in ensuring a positive smartphone user experience and hence
customer loyalty.

To secure network quality despite the high load caused by the data explosion,
Japan's SOFTBANK MOBILE has selected to implement Ericsson's SSR 8000 family
of Smart Services Routers as its main Evolved Packet Core (EPC) packet gateway
node. Part of Ericsson's 4th-Generation IP Networking portfolio, the SSR 8000
family of Smart Services Routers enables operators to meet the latest network
requirements for performance, smartness, simplicity and reliability.

Junichi Miyakawa, Executive Vice President, Director & CTO of SOFTBANK MOBILE
Corp., says: "The data volume explosion is particularly evident in Japan,
where we have densely populated cities with users who are early adopters of
technology. We are implementing the most appropriate equipment to ensure that
we have the network capacity required to deliver the best possible user
experience, and the SSR 8000 family of products is a highly scalable
solution."

Jan Signell, President of Ericsson Japan K.K., says: "We have a great working
relationship with SOFTBANK MOBILE as its sole supplier of core network and
packet network equipment, and we're very happy to be able to continue to
supply the equipment it needs to meet its subscribers' demands. The data
explosion is both an opportunity and a challenge, and we're committed to
ensuring that it benefits everyone."

Internet services are playing an increasingly essential role in daily life.
People use their phones not only for communicating and socializing with each
other, but also for Wi-Fi tethering, as NFC keys, train passes, to exchange
electronic business cards, as e-book readers, and even to watch TV. The
smartphone has placed the internet in the palms of people's hands and enabled
new revenue opportunities for operators.

The Ericsson SSR 8000 family of Smart Services Routers can scale to meet the
bandwidth needs of even the most demanding applications and allow operators to
keep up with the ever-growing number of connected devices. As a consolidated
platform for both fixed- and mobile network applications, Smart Services
Routers make convergence a reality - thereby simplifying operations and
reducing cost of ownership.

NOTES TO EDITORS

Photo of Ericsson SSR 8020 Family:
www.ericsson.com/ourportfolio/telecom-operators/ssr-8000-family

Smartphone Usage Experience:
www.ericsson.com/res/docs/2013/consumerlab/smartphone-usage-experience-report.pdf

Ericsson Mobility Report (Nov 2012):
www.ericsson.com/ericsson-mobility-report

Ericsson SSR 8000 family:
www.ericsson.com/ourportfolio/products/ssr-8000-family

SOFTBANK MOBILE deploys 900MHz Evolved HSPA network (Mar 22, 2012):
www.ericsson.com/news/1596253

Softbank Mobile and Ericsson demonstrate new LTE feature to improve cell-edge
data rate (Jul 29, 2011):
www.ericsson.com/news/110729-softbank-ericsson-lte_244188809_c

Improved mobile data access for Japanese users (Nov 5, 2010):
www.ericsson.com/news/1459250

Japan's SOFTBANK MOBILE chooses Ericsson mobile broadband solution (Aug 2,
2010):
www.ericsson.com/news/1435020

Download high-resolution photos and broadcast-quality video at
www.ericsson.com/press

Ericsson is the world's leading provider of communications technology and
services. We are enabling the Networked Society with efficient real-time
solutions that allow us all to study, work and live our lives more freely, in
sustainable societies around the world.

Our offering comprises services, software and infrastructure within
Information and Communications Technology for telecom operators and other
industries.Today more than 40 percent of the world's mobile traffic goes
through Ericsson networks and we support customers' networks servicing more
than 2.5 billion subscribers.

We operate in 180 countries and employ more than 100,000 people.Founded in
1876, Ericsson is headquartered in Stockholm, Sweden. In 2011 the company's
net sales were SEK 226.9 billion (USD 35.0 billion). Ericsson is listed on
NASDAQ OMX, Stockholm and NASDAQ, New York stock exchanges.

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FOR FURTHER INFORMATION, PLEASE CONTACT

Ericsson Corporate Communications
Phone: +46 10 719 69 92
E-mail: media.relations@ericsson.com

Ericsson Investor Relations
Phone: +46 10719 00 00
E-mail: investor.relations@ericsson.com

Ericsson provides Softbank Mobile with Smart Services Routers

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