Visa Introduces Visa Ready Partner Program
*Accelerates the deployment of innovative payment solutions globally
*Enables financial institutions and merchants to take advantage of new
payment technologies, such as mobile NFC payments, mobile point-of-sale
*Visa Ready symbol will identify new payment devices and solutions approved
FOSTER CITY, Calif. -- February 22, 2013
Visa today launched a new partner program designed to accelerate the
introduction of innovative payment solutions globally and further drive the
global migration from cash to electronic payments. The Visa Ready Partner
Program paves the way for mobile device manufacturers, technology partners,
mobile network operators, and others, to easily navigate the complexities of
the payments ecosystem, and to gain access to Visa IP, licenses and best
“The pace of innovation in the payments industry requires a new approach that
ensures innovative payment methods can be tested, approved and commercialized
quickly,” said Jim McCarthy, global head of product, Visa Inc. “While it is
critical that we ensure new payment methods are secure and reliable, it is
equally important to allow great ideas to become new ways to pay and be paid.”
The Visa Ready Partner Program is designed to provide innovators a path to
ensure that devices, software and solutions used to initiate or accept Visa
payments are compatible with Visa’s requirements, which may vary by country.
It also provides a framework for the collaboration with Visa, as well as
guidance and best practices to access the power of the Visa network. Mobile
point-of-sale acceptance (mPOS) providers, mobile NFC-enabled device
manufacturers, and chip and platform providers are among the stakeholders that
are already playing a critical role in enabling new ways to pay and that will
benefit from the Visa Ready Partner Program.
For financial institutions and merchants, the Visa Ready Partner Program will
make it easier for them to adopt new, innovative payment methods that are
approved by Visa and can help them drive business growth by expanding the use
and acceptance of electronic payments globally. The program will use existing
approval and certification processes from payments industry standards bodies
and will rely on labs certified by EMVCo and the Payment Card Industry
Security Standards Council (PCI SCC) to conduct testing of new payment
At launch, the Visa Ready Partner Program encompasses Visa’s existing program
for the approval of mobile NFC-enabled devices, as well as a new program to
enable mobile point-of-sale acceptance solutions that meet local requirements.
In addition, Visa has developed the Visa Ready symbol to identify payment
devices and solutions approved for use with Visa payments.
Visa Ready for Mobile Acceptance (mPOS) Solutions
Mobile technology is enabling merchants of all sizes to accept card payments.
Used everywhere from the local farmers market to soft drink distributors,
mobile devices paired with payment card readers are expanding the reach of
electronic payments globally. As part of the Visa Ready Partner Program, Visa
is paving the way for mPOS providers to accelerate the deployment of mobile
point-of-sale acceptance solutions by:
*Defining mPOS requirements and best practices to support the open
development of commercially viable solutions and services, while upholding
Visa’s principles of security, brand integrity and interoperability.
*Providing applications, tools and services to enable the development of
mobile acceptance solutions compatible with magnetic-stripe, EMV-chip, and
*Making available open API (Application Program Interface) and SDK
(Software Development Kit) to allow mPOS solutions providers in select
markets to connect to Visa via a number of payment gateways, including
CyberSource and Authorize.Net, acquired by Visa Inc. in 2010.
*Providing access to documentation and resources to guide partners and
vendors through the Visa approval process.
*Providing access to the Visa Ready symbol, collateral and brand-usage
guidelines that can be used to market and promote Visa-approved mPOS
Visa Ready for Mobile (NFC) Payments
Mobile phones are also transforming the consumer shopping experience, allowing
consumers to make purchases with a wave of their smartphone. Near Field
Communication (NFC) technology, the short-range communications standard that
transforms mobile phones into payment devices, is expected to reach critical
mass in 2013. According to ABI Research, more than 280 million NFC-enabled
devices are expected to ship in 2013.^1
As part of the Visa Ready Partner program, Visa is streamlining its compliance
testing process for both mobile NFC devices and secure chips that host the
Visa payWave application by:
*Establishing clear guidelines for extensive technical, security and
usability testing with respect to the Visa payment functionality.
*Ensuring Visa transactions initiated with NFC mobile devices are compliant
with the global standard for chip-enabled payments.
*Establishing a required signal range for mobile NFC-enabled devices
hosting the Visa payWave application.
*Providing NFC device manufacturers with a Visa Ready symbol that can be
used to market and promote mobile devices as approved for use with Visa
Visa has played a leadership role in establishing global standards for new and
emerging payment methods that are compatible with existing technology and
security standards in countries around the world. The Visa Ready Partner
Program will enable Visa and our partners to innovate responsibly, developing
solutions that offer the same high degree of security, reliability and scale
consumers have come to expect from Visa.
About Visa Inc.
Visa is a global payments technology company that connects consumers,
businesses, financial institutions and governments in more than 200 countries
and territories to fast, secure and reliable electronic payments. We operate
one of the world’s most advanced processing networks—VisaNet—that is capable
of handling more than 24,000 transaction messages a second, with fraud
protection for consumers and assured payment for merchants. Visa is not a bank
and does not issue cards, extend credit or set rates and fees for
consumers.Visa’s innovations, however, enable its financial institution
customers to offer consumers more choices: pay now with debit, ahead of time
with prepaid or later with credit products. For more information, visit
About Visa Europe
Visa Europe is a payments technology business owned and operated by member
banks and other payment service providers from 36 countries across Europe.
Visa Europe works at the forefront of technology to create the services and
infrastructure which enable millions of European consumers, businesses and
governments to make electronic payments. Its members are responsible for
issuing cards, signing up retailers and deciding cardholder and retailer fees.
Since 2004, Visa Europe has been independent of Visa Inc. and incorporated in
the UK, with an exclusive, irrevocable and perpetual license in Europe. Both
companies work in partnership to enable global Visa payments. As a dedicated
European payment system Visa Europe is able to respond quickly to the specific
market needs of European banks and their customers - cardholders and retailers
- and to meet the European Commission’s objective to create a true internal
market for payments. For more information, please visit www.visaeurope.com
^1 Source: ABI Research, November 21, 2012
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